Business News

  • Written by News Feature Team

Starting a new business? You’re not alone. According to the Australian Bureau of Statistics (ABS), there are 2.17 actively trading businesses in Australia, with an increase of 2.4% from June 2015. As it stands, you need to be doing plenty to make sure you’re standing out - both online and in the marketplace you’re working in.


It’s difficult, but certainly not impossible, to make an impact as a new business, and we’ve got a few key tips here to make sure you can make your new venture that much more competitive. Let’s take a look.

Provide maximum value


One of the biggest reasons why a customer will come back again (and will tell their friends about you) is because your business provides more value than the next one. You need to find what it is about your product that offers value and then capitalise on this with a strong message to your customers.


Say you are a real estate search engine who offer a daily list of the best listings for a certain area, customised based on a customer search. You need to be leveraging data scraping to firstly provide this up-to-date information, and you then need to be delivering the information in an easy-to-read and digest format.


Whether it’s an email, a customer portal or a link to your site - figure out what your customers want and then give exactly that to them.


Offer exceptional customer service


Every single customer needs to be treated with time, respect and care. People have a lot of options these days; they can pick and choose from a huge range of providers and can quite easily walk away if the service isn’t up to scratch.


Don’t give people a reason to walk away from you - give them a reason to stay. Whether it’s follow-up feedback, a free gift for shopping with you or something else special, make sure you offer exceptional customer service every time.


Admit it when you make a mistake


So, we’ll start by stating the obvious: no one is perfect! However, if you take the time to admit any mistakes that you make you’ll find that people are pretty quick to forgive, especially if you offer some kind of incentive for the experience.


If people have left some negative feedback about you online, then own it. Get in touch with the person, talk to them - and most importantly, learn from the experience. If you handle the experience well, the takeaway can actually be that your customers think more highly of you.

Be honest about what you offer


If you are a new business offering a drop-shipping product then you need to let your customers know that there is going to be a pretty hefty wait for the first roll out of your products. If you are clean about what you provide from the get-go then people aren’t going to get mad when things take a little longer. They’ll expect the wait and won’t get mad.


Plus, if your customers catch you lying about something that you offer you can bet they’ll tell others about it - and it usually won’t be pretty.


Offer a guarantee


People love to know that what they’re paying for is watertight.

If you have the kind of products where you can offer some kind of guarantee you should. Especially as a new business. It’s important that you take the time to build a reputation as a trusted business, because that’s one of the key reasons why people will keep coming back to you time and time again: trust.


It’s not easy to stand out, but with the right commitment and dedication to your customers and an ongoing focus on doing the right thing in business you’ll get to where you want to be.

Achieving the Perfect Balance of SEO and Creative Content is just a Few Steps Away

If you want an appropriate description of today’s online marketing world, in the search engine optimization kingdom, it may somewhat fit along the lines -- content is the king. Basically, it means tha...

Get Your Hands on The Perfect Shipping Container Today

A shipping container is such a blessing in disguise! It comes in handy for both temporary as well as long term storage, or say mobile offices, or even as temporary building options. They are extensive...

Is a flexible workforce the way of the future?

In short, “Yes,” says Joint Managing Director of Citrus Group, Paul Smith. By nature, working in a contact centre “isn’t the easiest job in the world,” says Paul. Allowing staff to work flexible hou...

Careers Campsite

‘Careers Campsite’ to bring over 100 job opportunities and career advice directly to Western Sydney youth tomorrow   Skillsroad, Australia’s number one destination for career advice and entry-leve...

United Co.: Leading young Australian entrepreneur building start up precinct

United Co., set in the heart of buzzing Fitzroy, is Melbourne’s newest business and innovation centre with collaborative work spaces and luxury offices which has been masterfully created out of the ...

Ben Bradshaw 2018 Brisbane Young Entrepreneur of the Year

Ben Bradshaw, the founder behind Fortitude Valley based Disrupt Digital, has taken out the top title of 2018 Brisbane Young Entrepreneur of the Year. Over 300 of the city’s top young professionals ...


Scott Morrison - Breaking Ground on Western Sydney Airport

Construction on Western Sydney Airport will begin today – boosting jobs, creating much-needed infrastructure and strengthening the economy.   Prime Minister Scott Morrison said the Western Sydney ...

Scott Morrison - More choice for Australian families

Australian families will have choice and equity in education as the Morrison Government guarantees funding to the non-government school sector. The Australian Government has accepted all the recom...

Dutton - Labor/Green witch-hunt comes up empty

Despite Labor’s best efforts in hyping up the so-called “au pair” Senate inquiry, the farcical and shambolic witch-hunt has come up with nothing except findings that mirror the Labor Party’s initial...


Holiday Hacks: How to beat the travel companies at their own game

HACK YOUR WAY TO A CHEAPER HOLIDAY How to beat the travel companies at their own game and save money during the next school holidays   19 September 2018: As any parent who’s tried to book a holid...

Experience European Glamour with Ecruising

In May 2019, Ecruising is inviting travellers on an exciting itinerary that includes not one, but two, quintessential French Riviera events – the high-octane Monaco Grand Prix and the iconic Canne...

Factors to Consider When Buying a Campervan

You’ve been waiting to buy a Winnebago campervan and now it’s your chance. You’ve saved up and you’re ready to start living the road trip lifestyle. You’re in for a great time and adventure. Of cour...

You might also like