..

Business News

5 ways to boost employee engagement with video

  • Written by Tim Moylan, CTO and Co-founder of Video tech startup, Shootsta


The two biggest challenges facing HR this year are employee engagement (41%) and retention (35%). 

It’s not hard to see why, when some companies value profit over people. Low employee engagement often results from employees not feeling valued, a lack of development opportunities, a lack of trust in leadership, and a toxic company culture. 

However, employee engagement and retention are two sides of the same coin, and are crucial to business success. Highly engaged employees are less likely to leave, and employees who stay are more likely to be highly engaged.  

So how can you boost employee engagement? And how can your organisation use video to do so?

With the increased adoption of social media platforms like Youtube, Facebook, and Instagram, we have become accustomed to consuming content via video. We watch news, what our friends did over the weekend, learn new ways of doing things and connect with others. 

Considering millennials and Gen Zs will make up 50% of the global workforce by 2020, and already account for the highest consumers of video content – spending between 18 - 53 minutes a week watching videos – it makes sense for companies to communicate with them in a way they can relate to. 

Here are our top 5 tips for how companies can use video to boost employee engagement. 

 

  1. Company values


There’s a proven link between employee engagement and effective communication.

When employees are clear on a company’s goals, mission and vision they are more likely to be engaged - this is particularly important when there are internal changes happening. 

It also humanises the business when employees can see their CEO or leadership team delivering information directly to them, as opposed to simply reading the company’s mission statement on a page. 

 

  1. Business announcements

 

There are many ways a company can deliver business announcements and updates to their staff, including  face-to-face meetings, emails, newsletters, and the company intranet. But as a company scales and it needs to reach more people, or even reach people who work in different office locations, using video is a highly scalable and effective choice.

Delivering company announcements over video makes the announcement memorable and relatable. It also eliminates any ambiguity you might get from simply reading an announcement in an email or newsletter. 

 

  1. Onboarding

 

Correctly onboarding employees is a crucial element of any business strategy. The onboarding process and first week of a new hire’s employment is so important as it sets the tone for the employee’s interactions with the company. 

Using video to onboard employees not only increases information retention as you are using a highly visual format, but it enables the employee to familiarise themself with the company’s CEO, key leadership staff or team. 

 

  1. Learning and Development

 

A key insight of Deloitte’s recent Millennial Survey Report revealed that young workers are interested in companies that provided them with more ‘training and education opportunities’ as this increases their loyalty and engagement within that company.

Video is a great tool to deliver training and education. First, it blends audio and visual formats for increased information retention and second, the employee can revisit the video in their own time and on an as needed basis.

Ultimately, using video to conduct learning and development means high quality training can be provided as scale and free up valuable resources by not having to conduct trainings in person several times per year.  


  1. Timely business updates and real-time feedback

 

Companies can use video to quickly share thoughts on topical issues and get real time feedback from employees. 

For example, if a corporation is announcing a significant policy change it’s easy for the tone of written communication to come across as dry or callus.

Using video to communicate its views, is a more effective tool as all employees can connect with the person giving the message and not misconstrue any sensitivities one could do if it were written.

Using video to communicate timely updates allows for real-time data and feedback. Companies can track how well videos are being received, and how engaged they were with the content.

Tim Moylan, CTO and Co-founder of Video tech startup, Shootsta. 

More Articles ...

  1. Brava Lingerie
  2. Australian handmade soaps woo China buyers
  3. How to Improve the Work Environment for Employees
  4. Guiding you Safely with AustralianCasinoClub
  5. Fusion Sport raises $3 million to drive global expansion
  6. Changes retailers must make to attract more online shoppers
  7. CREATING AUTOMOTIVE ENGINEERS OF THE FUTURE
  8. Pan Pacific Hotels Group launches new Smart Meetings offer
  9. Freshworks Launches “Freddy”: an AI Engine
  10. 21st Century Leadership Summit
  11. 5 Easy Steps To Start Dropship Business In Australia
  12. Hatstore Australia – The New Australian Online Shop To Buy The Best US Caps
  13. 4 in 5 Australians miss out on a job opportunity
  14. HVG Facades galvanises market leadership with rebrand and expansion of product range
  15. Not enough place in the house? Consider these self-storage solutions in Brisbane
  16. Why Should You Hire a Professional for Investigating Fraud?
  17. Achieving the Perfect Balance of SEO and Creative Content is just a Few Steps Away
  18. Get Your Hands on The Perfect Shipping Container Today
  19. Is a flexible workforce the way of the future?
  20. Careers Campsite
  21. United Co.: Leading young Australian entrepreneur building start up precinct
  22. Ben Bradshaw 2018 Brisbane Young Entrepreneur of the Year
  23. How to be a trading success
  24. Business Chamber - Skillsroad releases second national Youth Census
  25. A healthy business hatched from lollies
  26. John Zanol: Cargo electric bikes now the biggest boom for pedalecs
  27. Australian bioscience company secures distribution deal with Mr Vitamins
  28. The Importance of Storytelling in Marketing
  29. IRI delivers groundbreaking forum to help retailers navigate ecommerce disruption
  30. 3 Tips for Better Management
  31. Research reveals the avoidable task 92% of people and businesses are wasting time on
  32. JB Hi-Fi battles on despite Amazon
  33. The Customer First Approach of Graeme Holm
  34. How To Have A Successful Marketing Campaign
  35. Yenem Engineering Services is set to change the engineering game
  36. Everything You Need to Start a Business in Australia
  37. Artificial stone dust: the new asbestos
  38. Top Tips if You’re Thinking About Quitting Your Day Job and Starting a Small Business
  39. What is the best structure to use when starting up a business
  40. Leading Employment Firm in WA 2018
  41. Hertz collaborates with UbiPark to develop simpler mobility solution
  42. Coalition Government delivers $2.25 million to Queensland Cane Growers’ Organisation
  43. Danilo de Andrade joins Di Bella Coffee
  44. The Networking Nest - How CoWorking Spaces Can Promote Business Growth
  45. The Body Shop: Healing Hearts Project
  46. Oneflare acquires UrbanYou
  47. Anton Szpitalak Co-Founder of Tribe Breweries top 4 branding tips
  48. How Technology Can Help Improve Construction Site Safety
  49. Simple Survival Tips For Happy Long-Haul Drivers
  50. In the Right Place - The Importance of Location to Your Business

5 Reasons Why Every Business Has An Absolute Need For SEO

If you are an entrepreneur, then chances are you are already using digital marketing as part of your business strategy. If you haven’t included Search Engine Optimization, then you’re already left b...

5 ways to boost employee engagement with video

The two biggest challenges facing HR this year are employee engagement (41%) and retention (35%).  It’s not hard to see why, when some companies value profit over people. Low employee engagement of...

Brava Lingerie

Brava Lingerie’s Customer Service The Perfect Fit; 2018 eftpos ARA Australian Retail Awards winners When Lin Windram and daughter Maxine launched Brava Lingerie 12 years ago due to their own negati...

Australian handmade soaps woo China buyers

Natural handmade soaps are experiencing a boom across mainland China with households prepared to pay a premium to buy them.    Driven by a growing disillusionment with cosmetics products that contai...

How to Improve the Work Environment for Employees

As an employer, there are many things it takes to hold a business together. As well as ensuring you market it and keep a steady stream of income, managing your employees effectively is also critical...

Guiding you Safely with AustralianCasinoClub

If you’re hunting for the very best advice on the Australian casino industry, we have found an interesting and informative site for you to visit called AustralianCasinoClub. In this guide to one of ...

Politics

George Neophytou Like a National Unleashed

George Neophytou has pledged to support all promises that the Coalition have made to benefit Gippsland East including funding for Bairnsdale Secondary College, funding for text books, more funding f...

George Neophytou - Don’t be taken for granted

George Neophytou George Neophytou, independent candidate for Gippsland East is concerned our electorate is being taken for granted. For too long Gippsland East has been the electorate that Labor...

Prime Minister's media conference at Glenelg

DOORSTOP WITH PREMIER OF SOUTH AUSTRALIA HON STEVEN MARSHALL MP, MINISTER FOR DEFENCE, THE HON CHRISTOPHER PYNE MP AND NICOLLE FLINT MP, MEMBER FOR BOOTHBY GLENELG, SA SUNDAY 14 OCTOBER 2018 SUBJEC...

Travel

The Best Moment of Your Life from Lonely Planet

Discover 100 Life-Changing Travel Experiences with The Best Moment of Your Life from Lonely Planet What’s the best moment of your life? It’s a simple question to ask, but a more challenging one t...

Travel expert Anthony Goldman outlines what's trending for elite travellers

LOVERS OF LUXE DRIVING TRAVEL TRENDS   Travel expert Anthony Goldman outlines what’s trending for elite travellers in 2019 and beyond…   Media Release – 15 October 2018 - Travellers are splurgin...

End of year travel can deliver big benefits if booked on certain credit cards

With more than 56% percent of the Australian population now owning a passport, it is no surprise the Australia Government recorded over nine million trips overseas at 2017 financial year end.   A wh...