..

Bing News

  • Written by Bing

“Shine a light on Mirabella’s planned eyesore” declares the flyer plastered along bustling Lygon Street, the home of the Mirabella family for six decades. 

Tension is brewing between Brunswick residents and the family, one of Melbourne’s most successful small-business stories, over a controversial eight-storey apartment development on the popular thoroughfare.

Paul and Silvana Mirabella opened the first Mirabella whitegoods store on Lygon Street in the 1960s, not long after arriving from Italy. Almost six decades later, the family-run business has grown into a multimillion-dollar lighting giant, supplying globes and lamps to major department stores across the country.

Mirabella family in stoush with residents over planned Lygon Street, Brunswick, development Busy Lygon Street: Locals say the redevelopment will push lots of this traffic onto quiet, neighbouring streets. Photo: Eliana Schoulal

The flagship store is now at the centre of a neighbourhood stoush after the Mirabella family lodged plans for an eight-storey complex comprised of 78 apartments, four shops and space for a showroom at street level.

“My father has been contemplating this for a very long time,” said company manager George Mirabella, Paul and Silvana’s son. “The residents think my father is doing this for money — that’s not right.”

Residents have opposed the scale of the development, poised to soar 29 metres into the sky despite Moreland Council’s 17-metre preferred maximum height. In nearby Warburton Street, residents are particularly aggrieved because traffic from the development will be diverted onto their small residential street.

Mirabella family in stoush with residents over planned Lygon Street, Brunswick, development Renders of the proposed development at the site of the Mirabella showroom in Lygon Street, Brunswick East. Photo: Buchan Architects

Mr Mirabella insisted the proposal, designed by architecture firm Buchan, was within planning guidelines. 

He told Domain the apartment block would beautify and revitalise a neighbourhood he claimed was regularly trashed with used syringes and graffiti. “I’ve got a Maserati and I’ve changed six or seven tyres because of needles,” he said, adding that the proposed building would have a 24-hour security presence.

“I want to do something beautiful, not to make money, but to enjoy the environment I live in.”

The ground floor will remain a showroom for Mirabella. The ground floor will remain a showroom for Mirabella. Photo: Buchan Architects

The Mirabella family would live in penthouses on the top floors of the proposed building. The remaining apartments would either be sold or used as a hotel; Quest Apartments has already approached the family, according to Mr Mirabella.

Mr Mirabella said the family was disappointed by the community’s backlash to the plans. “It hurts to see the residents are going against my father after what he’s done for the community in Brunswick, Victoria and Australia.” 

Paul Mirabella, now 81, was awarded with an Order of Australia Medal for his service to Victoria’s Italian community. The family regularly donated to local charities and school events, George Mirabella said. 

An artist's impression of what the building will look like from Warburton Street. An artist’s impression of what the building will look like from Warburton Street. Photo: Buchan Architects

Residents told Domain they had raised concerns about overdevelopment at the site with the Mirabella family in recent years, and explicitly asked to be involved in the planning process.

“Mirabella have their roots in the Brunswick community,” said one resident. “It feels like they’re just chucking that back in everyone’s face.”

Warburton Street resident Jane, who did not want her surname published, said: “Our small residential street will be completely dwarfed by the inappropriate scale of this development.”

Her neighbour, Rachel, said the street was protected by a strict heritage overlay. “I can’t even alter my fence, but they can build this?” she asked.

University of Melbourne heritage researcher and Brunswick East local, James Lesh, said the store was a tangible link to a migrant success story. “To replace this local icon with what appears to be a cookie-cutter apartment block misses a significant opportunity for a heritage-sensitive development.”

The planning application is before Moreland Council. A spokesman said a decision would be made within two to three months.

Authors: Bing

Read more http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=EDE33603BD724091A8331B082D0F9750&url=https%3A%2F%2Fwww.domain.com.au%2Fnews%2Fmirabella-family-in-stoush-with-residents-over-planned-lygon-street-brunswick-development-20180810-h13qpw-757570%2F&c=9062289334719441768&mkt=en-au

Politics

George Neophytou - Don’t be taken for granted

George Neophytou George Neophytou, independent candidate for Gippsland East is concerned our electorate is being taken for granted. For too long Gippsland East has been the electorate that Labor...

Prime Minister's media conference at Glenelg

DOORSTOP WITH PREMIER OF SOUTH AUSTRALIA HON STEVEN MARSHALL MP, MINISTER FOR DEFENCE, THE HON CHRISTOPHER PYNE MP AND NICOLLE FLINT MP, MEMBER FOR BOOTHBY GLENELG, SA SUNDAY 14 OCTOBER 2018 SUBJEC...

Canavan calls out Shorten’s resources schtick

Resources Minister Matt Canavan has called on Labor to state one clear position – just one, not two or three - on the future of Australia’s thermal coal industry.   Following a string of confused ...

Business News

Brava Lingerie

Brava Lingerie’s Customer Service The Perfect Fit; 2018 eftpos ARA Australian Retail Awards winners When Lin Windram and daughter Maxine launched Brava Lingerie 12 years ago due to their own negati...

Australian handmade soaps woo China buyers

Natural handmade soaps are experiencing a boom across mainland China with households prepared to pay a premium to buy them.    Driven by a growing disillusionment with cosmetics products that contai...

How to Improve the Work Environment for Employees

As an employer, there are many things it takes to hold a business together. As well as ensuring you market it and keep a steady stream of income, managing your employees effectively is also critical...

Travel

The Best Moment of Your Life from Lonely Planet

Discover 100 Life-Changing Travel Experiences with The Best Moment of Your Life from Lonely Planet What’s the best moment of your life? It’s a simple question to ask, but a more challenging one t...

Travel expert Anthony Goldman outlines what's trending for elite travellers

LOVERS OF LUXE DRIVING TRAVEL TRENDS   Travel expert Anthony Goldman outlines what’s trending for elite travellers in 2019 and beyond…   Media Release – 15 October 2018 - Travellers are splurgin...

End of year travel can deliver big benefits if booked on certain credit cards

With more than 56% percent of the Australian population now owning a passport, it is no surprise the Australia Government recorded over nine million trips overseas at 2017 financial year end.   A wh...