• Written by Tess Sanders Lazarus

Apps are everywhere nowadays. We use them for everything, and they’re a constant in almost everyone’s life.  When they serve such essential functions, it’s hard to imagine that their names make any difference to their success.  But according to Anushka Bandara, co founder and CEO of Elegant Media, choosing the right name for your App can make a world of difference.


“Names are a big part of the branding for an App, so if you choose well it sets you up for a lot of future marketing,” Bandara said.


“With that in mind, there are seven key steps to choosing the right name for your App, which will make it unique and desirable in a saturated market.”


Firstly, choose a name that gives the user some indication of what the App actually does.


“Users don’t want to hunt through descriptions and info to find out what the App is for. Don’t waste time with a cryptic or complicated name, because you’ll lose your target audiences attention,” Bandara said.


It’s a good idea to use a keyword or synonyms of it in the name of your App.  For example, if your App is for education, ‘educate’, ‘learn’, or ‘teach’ are good words to include in a name.


Secondly, make sure your name is easy to remember and can become a brand.


“Like I said, the App’s name is a big part of branding,” Bandara added. “You want it to be simple to say and remember, so people can recommend it to friends and it will stick in their mind.  You also want it to be versatile and catchy, so you can build marketing campaigns around it.”


“The next thing I would do is be creative with prefixes and suffixes,” Bandara said.


Common prefixes and suffixes in App names include: -air, -sky, i-, -ify, -able, -ly, or –box.


“Think of Shopify or Spotify,” Bandara said. “They’re instantly recognisable, and they’ve used suffixes creatively and effectively. Have a play with some keywords and add prefixes or suffixes to find something unique.”


A good fourth step is ‘the Radio Test’.  Your App name should pass the radio test, meaning users can spell it instinctively when they hear it spoken aloud. This makes it easier for people to find and remember your App.


Fifth, use compound words.  Successful Apps like Instagram and Airbnb are compounds of other words, combined to create a catchy name.


“Also try experimenting with numbers,” Bandara said. “If your App is a fitness App, Sweat365 could be a good name.  Make sure any numbers you choose have a recognised meaning - 180, 360, 24/7, 365, for example, are numbers with a recognised meaning, that will stick in people’s heads and create a catchy name.”


Lastly, make sure social platforms have usernames available.


“I can’t stress this enough! There’s nothing more frustrating than choosing the perfect name and then not being able to get any social media platforms,” Bandara said.


Do a quick search on free username checkers to make sure your name is available.


“Remember, while it’s good to get the right name first time round, you can change it later,” Bandara said.


“You can launch the App softly, get user feedback and see the reaction to your name, and then you can relaunch if you need to.  These types of strategies are used by many successful Apps.  Uber initially launched as UberCab.”


“If your app is functional and clever, your name is just a starting point.”




Central and North Queenslanders overwhelmingly back coal sector

More than 80 per cent of young people in Central and North Queensland believe the coal sector and the jobs it creates are critical to the state’s economy, particularly regional Queensland.   Mi...

Senator Canavan - avatar Senator Canavan

AWU National Secretary Daniel Walton on steel industry

Ambitious expansion plans make mockery of those who wrote off Australian steel industry GFG Alliance's planned rejuvenation of the Whyalla steelworks, and the Australian steel industry more generall...

Media Release - avatar Media Release

George Neophytou supports roads funding and more

Independent candidate for Gippsland East George Neophytou has pledged to support completion of duplication of the Princes Highway between Traralgon and Sale and to upgrading of the Sale alternative ...

George Neophytou Media Release - avatar George Neophytou Media Release

Business News

6 Tips for Choosing the Perfect Business Process Management Software

Choosing the right business process automation software can be a daunting task for several reasons.  First, it presents a complex market offering various products that vary significantly in the type...

News Company - avatar News Company

10 Excellent Business Ideas for Young Entrepreneurs in 2019-2020

Top 10 Low-Budget Business Ideas for Students in 2019 Whoever said that you should wait for 10 or even more years after your graduation to launch your own business? 69% of US citizens start their ...

Elsa Avendano - avatar Elsa Avendano

The 1-Page Marketing Plan

SKIP BUSINESS SCHOOL. READ THIS NEW BOOK INSTEAD. Named as one of the “10 best marketing books for small business owners” by The Huffington Post.   MEDIA RELEASE: MELBOURNE, DECEMBER 13, 2018 —...

Claire Marshall - avatar Claire Marshall


Road Trip On Your Mind? Keep These Aspects In Mind As Well

Take a Road Trip! The great road trip. Movies are made of this type of freedom. The roads are calling and you are feeling the need for a road trip. Join millions of other people who enjoy the great o...

News Company - avatar News Company

Best Short Term Accommodation in Brisbane

Brisbane, the capital city of Queensland in Australia is known for its museum and Science center. With a lot of creative spaces and gardens on the riverside, it is a magnificent and popular destinat...

News Company - avatar News Company

Best Short-term Accommodations in Sydney

If you are looking to spend a night or two in the sprawling city of Sydney, you might be in need of a lodging place or hotel to stay. We would like to give you here a list of the best short term acc...

News Company - avatar News Company