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Western Australian property agency ACTON announces merger with Belle Property


A strategic national and international expansion plan has resulted in the merger of two extraordinary real estate companies. ACTON Managing Director, Travis Coleman said, “This merger makes ACTON part of a network that transacted $16 billion worth of residential house sales annually. For our people it means more networking, training, and marketing opportunities, and provides a platform for growth.”

Belle Property Group CEO, Peter Hanscomb, commented “We’re thrilled to welcome ACTON into our innovative agency model, and in doing so create Australia’s first premium national real estate network. The merger mimics our 2020 acquisition of Hockingstuart and proudly connects three powerhouse brands to grow our national footprint to more than 160 offices.”

ACTON’s offices cover Perth’s exclusive metropolitan areas and include four South West offices (Busselton, Bunbury, Dunsborough, and Margaret River) offering luxury down south properties. This merger adds another 20 offices to Belle Property’s current Broome portfolio, providing a doorway into exclusive Asian markets.

Mr Hanscomb added, “The local Western Australia market will get the spotlight it deserves through our network’s extensive national reach and exclusive partnership with Leading Real Estate Companies of the World, while Belle Property will gain greater connectivity to important Asian markets by operating in the same business time zone.”

52-year-old company ACTON Real Estate will continue to operate independently while the offices and teams are integrated and supported by the brand’s award-winning corporate teams and training programs.

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