Business News

  • Written by News Feature Team
In the competitive world of business, it is vital that you stand out from the crowd. Your customers should be able to clearly identify your brand when they are evaluating their options. If your business exists in a particularly crowded area of the marketplace, you cannot afford to take the same approach as your competitors. Instead, you need to create a dynamic brand and offer a unique service. You will also have to work hard at maintaining contact with your clients. If you are wondering where to begin, you will need to read on. Below are six ways to make sure that people remember your business.

Invest in promotional items

One way for you to ensure that people remember your business is by investing in promotional items. Offering corporate gifts is a great way to appeal to your clients. The gift should act as an extension of your brand. That is why you need to make sure that you only provide quality products. You should also look out for products that people will want to keep. For instance, it is much more likely that your clients will keep useful items such as a pen or a notebook, than a cheap and tacky item that takes up a lot of space. If you are able to select a gift that will be kept in your client’s home, or work space, you will have ensured that they are faced with a constant reminder of your organisation. If you are hoping to boost the profile of your brand even more, you could also give corporate gifts to your employees and business contacts. This will lead to more people becoming aware of your business and the services it provides.

Manage your contact list

It is vital that you stay in regular contact with your clients. In order to do this, you will need to create a comprehensive email list. This is a great way for you to stay in touch with your clients on a regular basis. Make sure that you don’t bombard your clients with unnecessary emails, as this may lead to them blocking your messages or setting your address to spam. Instead, try to send emails that your clients will actually want to read. One option would be to send emails that alert them to your latest promotions and offer specific deals for people who are signed up to your mailing list. You should also set up a database that details all of your important business contacts. This should include the details of your investors and potential business partners. Keeping your contact information up to date, will remind you to nurture your relationships. You could even add a section for notes, where you can document the last time someone from your company reached out to a specific contact.

Communicate on a number of different platforms

In this digital age, your business needs to communicate with its clients both online and offline. Don’t just opt for a simple website. Instead, make sure that you have a strong presence on a number of different platforms. If you connect with your clients via all of their social media accounts, it will be difficult for them to forget your business. Make sure that there is a clear link between all of your different profiles. For instance, if you are on Twitter you could share a link to content that you just posted on your Facebook account. Ideally, you want your audience to have an incentive to connect with you in a number of different ways. Don’t forget to make your content interesting. You could try a one to three ratio, where only one in every three posts is strictly business. The other two posts should be relevant to your brand, but not overtly corporate.

Work hard on your customer service

Providing excellent levels of service will lead to people recommending your business to their loved ones and work colleagues. A mediocre organisation is unlikely to achieve a strong reputation for the right reasons. However, a business that offers outstanding customer service will stay in people’s minds. Try to encourage your staff to embrace the personal touch. They should always offer their names and adopt a friendly manner. Why not set up a training programme to ensure that all of your staff are highly skilled in dealing with the general public? You should also encourage your customers to provide feedback, as this will alert you to any improvements that need to be made. Once you are aware of these improvements, you should act immediately. This is the best way to show your clients that you care about their opinions and that you are truly grateful for their custom.

Update your branding

In order to maintain people’s interest, you will need to update the branding of your business on a regular basis. Make sure that you are always giving people something to talk about. You could make subtle changes with each season. Alternatively, you could plan a complete reinvention every few years. Whatever you do, just remember to keep your brand fresh and exciting. This will also be a fantastic way to draw people in to your business. When your potential clients are looking for a service, their first impression will come from your branding. You don’t want it to let you down!

Work on your USP

Every successful business has a unique selling point. This is one of the best ways to ensure that you stand out. If you offer a unique service, people will have no choice but to return to you. It is incredibly difficult to be original in a competitive market. However, even a small added extra could make a huge difference. For instance, if you run an online gift store, you could offer free gift wrapping. Or, if you run a graphic design company, you could offer a free consultation for every new project. This will give your customers an incentive to choose your business every time.

Achieving the Perfect Balance of SEO and Creative Content is just a Few Steps Away

If you want an appropriate description of today’s online marketing world, in the search engine optimization kingdom, it may somewhat fit along the lines -- content is the king. Basically, it means tha...

Get Your Hands on The Perfect Shipping Container Today

A shipping container is such a blessing in disguise! It comes in handy for both temporary as well as long term storage, or say mobile offices, or even as temporary building options. They are extensive...

Is a flexible workforce the way of the future?

In short, “Yes,” says Joint Managing Director of Citrus Group, Paul Smith. By nature, working in a contact centre “isn’t the easiest job in the world,” says Paul. Allowing staff to work flexible hou...

Careers Campsite

‘Careers Campsite’ to bring over 100 job opportunities and career advice directly to Western Sydney youth tomorrow   Skillsroad, Australia’s number one destination for career advice and entry-leve...

United Co.: Leading young Australian entrepreneur building start up precinct

United Co., set in the heart of buzzing Fitzroy, is Melbourne’s newest business and innovation centre with collaborative work spaces and luxury offices which has been masterfully created out of the ...

Ben Bradshaw 2018 Brisbane Young Entrepreneur of the Year

Ben Bradshaw, the founder behind Fortitude Valley based Disrupt Digital, has taken out the top title of 2018 Brisbane Young Entrepreneur of the Year. Over 300 of the city’s top young professionals ...


Scott Morrison - Breaking Ground on Western Sydney Airport

Construction on Western Sydney Airport will begin today – boosting jobs, creating much-needed infrastructure and strengthening the economy.   Prime Minister Scott Morrison said the Western Sydney ...

Scott Morrison - More choice for Australian families

Australian families will have choice and equity in education as the Morrison Government guarantees funding to the non-government school sector. The Australian Government has accepted all the recom...

Dutton - Labor/Green witch-hunt comes up empty

Despite Labor’s best efforts in hyping up the so-called “au pair” Senate inquiry, the farcical and shambolic witch-hunt has come up with nothing except findings that mirror the Labor Party’s initial...


Holiday Hacks: How to beat the travel companies at their own game

HACK YOUR WAY TO A CHEAPER HOLIDAY How to beat the travel companies at their own game and save money during the next school holidays   19 September 2018: As any parent who’s tried to book a holid...

Experience European Glamour with Ecruising

In May 2019, Ecruising is inviting travellers on an exciting itinerary that includes not one, but two, quintessential French Riviera events – the high-octane Monaco Grand Prix and the iconic Canne...

Factors to Consider When Buying a Campervan

You’ve been waiting to buy a Winnebago campervan and now it’s your chance. You’ve saved up and you’re ready to start living the road trip lifestyle. You’re in for a great time and adventure. Of cour...

You might also like