• Written by Ralph Tucker

Consumers are being advised not to pay too much attention to online website reviews this Christmas because they are being manipulated by shonky operators who are hell bent on ripping off and misleading unsuspecting people and businesses alike.
Sick of the lies and deception being pedalled by these deceitful operators Alan Chapman co-founded Perth-based business Ethicas, which has been set up in an attempt to put an end to the manipulation of online reviews, give honest businesses recognition and hand back the power to consumers.
“Review manipulation is one of the biggest digital crimes being committed across Australia, and indeed the world right now.” Mr Chapman said.
“I wouldn’t pay attention to many online reviews when making a purchase this Christmas because most of them are fake.”
“Thousands of people are being misled and businesses are having their reputations ruined on the back of these manipulated reviews and it’s just not fair.”    
“It’s easy enough to buy fake reviews online and consumers are none the wiser.”
“The recent case involving Perth-based Aveling Homes, which saw them fined $380,000 for misleading the public when it comes to online reviews is just the tip of the iceberg.”
“The problem is the Australian Competition and Consumer Commission (ACCC) can’t cope with the surge in bad business practices online and it can take years before businesses are held to account.”
 “Negative reviews on Google can’t be removed, so all it takes is for one person to purchase several hundred negative or fake reviews and it will completely destroy a business.”
“Enough is enough, and it’s time to fight back.”
Alan Chapman co-founder of Ethicas says they are providing solutions for businesses in this area:
·         Ethicas Badge: Showing the badge is stating loud and clear that you’re honest, you’re ethical and you can prove it. 
·         World’s First Review Verification Service: As part of being an Ethicas certified business your submitted reviews and testimonials will be verified as being honest and true.
·         Ethical Business Directory: This is the only online business directory that potential customers can trust.
·         Long Term Value: When the time comes to sell your business, you can also sell your Ethicas Certification as an asset of your business.
“We want Ethicas to become the tick of approval for consumers so they know when they buy from a website with the Ethicas badge the business will operate in an ethical manner.”
“Consumers need the ability to make informed choices when making purchasing decisions and a simple process to report a business who acts dishonestly.”
“Ethicas also provide businesses with the ability to demonstrate they are honest and ethical and can be trusted to deliver on their promises by rewarding them with a badge to place on their website.”
“This problem of review manipulation is not limited to one sector or a particular industry,”
“It’s widespread across all industries and all forms of business, which is huge problem for the many thousands of  honest business owners across the country and the world.”
“There are so many businesses making claims that we know are false and misleading, but the unsuspecting consumer does not.” 
“The result is that dishonest businesses make money, innocent people get ripped off, ethical businesses don’t win new business and the whole industry gets a bad name.”
For more information on the services Ethicas provides head towww.ethicas.global
About Alan Chapman
Alan is a business owner and entrepreneur who has run several successful businesses over the past 20 years and has a background in advertising, IT and online marketing. He currently helps SME’s avoid the pitfalls and scams in the online marketing world.


George Neophytou - Don’t be taken for granted

George Neophytou George Neophytou, independent candidate for Gippsland East is concerned our electorate is being taken for granted. For too long Gippsland East has been the electorate that Labor...

Prime Minister's media conference at Glenelg


Canavan calls out Shorten’s resources schtick

Resources Minister Matt Canavan has called on Labor to state one clear position – just one, not two or three - on the future of Australia’s thermal coal industry.   Following a string of confused ...

Business News

Brava Lingerie

Brava Lingerie’s Customer Service The Perfect Fit; 2018 eftpos ARA Australian Retail Awards winners When Lin Windram and daughter Maxine launched Brava Lingerie 12 years ago due to their own negati...

Australian handmade soaps woo China buyers

Natural handmade soaps are experiencing a boom across mainland China with households prepared to pay a premium to buy them.    Driven by a growing disillusionment with cosmetics products that contai...

How to Improve the Work Environment for Employees

As an employer, there are many things it takes to hold a business together. As well as ensuring you market it and keep a steady stream of income, managing your employees effectively is also critical...


The Best Moment of Your Life from Lonely Planet

Discover 100 Life-Changing Travel Experiences with The Best Moment of Your Life from Lonely Planet What’s the best moment of your life? It’s a simple question to ask, but a more challenging one t...

Travel expert Anthony Goldman outlines what's trending for elite travellers

LOVERS OF LUXE DRIVING TRAVEL TRENDS   Travel expert Anthony Goldman outlines what’s trending for elite travellers in 2019 and beyond…   Media Release – 15 October 2018 - Travellers are splurgin...

End of year travel can deliver big benefits if booked on certain credit cards

With more than 56% percent of the Australian population now owning a passport, it is no surprise the Australia Government recorded over nine million trips overseas at 2017 financial year end.   A wh...