..

Technology

Siri for Business: Why the Future of Business Coaching is Artificial Intelligence

  • Written by Dale Beaumont



Around the world there are over 500 million small to medium business owners (SMBs). Sadly however, more than 50 million businesses fail as each and every year goes by. But how could we possibly stop so many from failing? This was the question that occupied most of my flight from London to Sydney. And with 22 hours in the air, I had a lot of time to think about it.

 

Before deciding to build anything new, I decided to take a look at the solutions currently on offer, as well as where they work well and where they fall short. At the top of the list was ‘Business Coaches.’  Equip a fraught business owner with the right advice and they can avoid unforeseen pitfalls. Show them the right way and they can rise to their potential. It’s a worthy profession and a much-needed approach.

 

However, as well-intentioned as ‘Business Coaches’ are, I couldn’t help but start to notice their limitations. This was problematic for me (because I’m one of them), but I still decided to push on. After all, this is an issue that demands our very best. So here was my list of the issues related to business coaches:

 

1. Expensive - When it comes to business coaches, you certainly do pay for what you get. The really good ones know they’re good and charge accordingly. Plus, when you consider the fact that half of the world’s entrepreneurs still live on less than $20 per day, they simply can’t afford the help they so greatly need.

 

2. Limited - If you’re lucky enough to be to afford a business coach, and they just so happen to be in an accessible location, then you are doing well if you can actually meet with them once a month. That means if you have an issue, between sessions, you will be sitting on it for a significant amount of time.

 

3. Ambiguous - When you get an advisor or coach, you’ll quickly realise they’re most likely a generalist. They tend to know a little bit of knowledge about lots of topics. But ask them ‘how do I run Facebook Ads?’ or ‘what POS system should I use?’ and 99% won’t have a clue.

 

I could go on, but you get the idea.

 

Next on my ‘not-currently-working-options’ list were: Books, YouTube Videos, Meet-Ups and Networking Groups. All offer something different, but again, all have drawbacks. It was time to look for a solution; one that was fit for our modern world.

 

I began to realise the only way you could provide unlimited, free, specific and scalable advice was if it was... not human. So I began thinking about a subject I first learned about in high school, Artificial Intelligence (AI).

 

First, it’s worth dropping any Hollywood-induced concepts of what AI is (think The Terminator). Simply put, AI is a computer science that is aimed at programming computers to do things that are usually done by people — in particular, things associated with people acting intelligently. As I was taught, AI will play an important role in the development of every industry. The promise is that it will reduce costs, save time and even save lives.

 

So I started to think about how AI might help my industry and give millions of business owners their own personal business coach. The potential got me very excited, and I decided that when I land in Sydney, I will follow this through.

 

That plane trip was two years ago and that’s why I’m so happy to announce that we have now launched BRiN, the world’s first-ever artificially intelligent business advisor. It’s now possible to get unlimited 24/7 advice to grow your business. But best of all we can now provide our service at scale. This means that we can now deliver human-like coaching to every entrepreneur on the planet, all at once.

 

You might be wondering if there’s room for other players, and will there be other niches where artificial intelligence can be applied. And the answer is yes and yes! In the future I believe there will be hundreds of AI-powered digital assistants. There will be ones for everything from customer service, booking flights, tax advice, medical diagnosis and more. However, closer to home, within just five years, many of these assistants will come in the form of coaches that can help you to do just about anything. There will be digital Career Counsellors, Weight Loss Coaches, Financial Planners, Study Tutors and Relationship Coaches.

 

Upon hearing this, I want you to now become aware of your gut reaction. Like with all forms of change, some people see the threat while others see opportunity. If you feel threatened in any way, let me say one thing. This is a good thing for society, because in most segments, only one to three percent of the population engage the services of a coach.

 

With AI at work, I suspect these numbers will stay consistent and they may even grow. Because the rest of society will now be able to try coaching services for the first time, albeit through digital means. Then once people see results and experience benefits, naturally many of them will seek to upgrade to a more personal service.

 

Now to the ones that see opportunity. As you know, there are a lot of people on the planet - around eight billion or so. And the vast majority have never had the means and therefore the opportunity to seek professional assistance. However, soon the internet will be beamed to another three billion people on the planet and mobile phones will soon cost less than $10 to produce. This means a huge opportunity for those brave enough to build new platforms and experiences.

 

Finally, I’d like to invite you to download my product called BRiN. Right now the App is free. To access, go to http://BRiN.ai and download today.

 

BRiN is a smart-phone app that is capable of providing personalised education and human-like support to every entrepreneur on the planet all at the same time. Founded by Dale Beaumont, the company now has 30,000 users and 18 staff.

More Articles ...

  1. Simplified Safety - 6 Tips When Rethinking Your Family's Home Security
  2. SMATE: Aussie startup wants national standards for safe promotion of headphones
  3. Innovations in the Australian oil, gas and construction industries
  4. Business blogging in 2017 – top tips
  5. Jeff Poe: Seven things you should never put on your work computer
  6. Ground-breaking Bone Conduction Headphones launch on Kickstarter
  7. Three boat maintenance tasks you can do yourself
  8. Technology retailer SMATE set to disrupt the online consumer market
  9. Designing Your Drive - Working Through the Planning Stages of a Large-Scale Projec
  10. Tech start up Pocketbiz
  11. Tech trends: What’s hot in tech in 2017
  12. New App enables businesses to do business with each other and rate each other
  13. 4 construction problems that can be solved with technology
  14. Why IT Teams Need to Pitch Video Conferencing to Their Bosses
  15. 3 motorcycle maintenance tasks you can easily do yourself
  16. The Many Uses of After-Market Shipping Containers
  17. The rise of professional video gamers
  18. 5 Creative Ways to Encourage Your Audience to Participate in Your Webcast
  19. These Evidences Show That The Planet Mars is Nurturing Life
  20. Meshed & UTS launch Sydney’s first public access internet of things (IoT) network
  21. Square Invoices gives Australian business ways to get paid faster
  22. CeBIT Australia launches new tech innovations
  23. Megatrends driving the future of work in Australia
  24. Commercial real estate disrupter JAGONAL
  25. New App a Game Changer for Business Marketing
  26. CeBIT 2016 Conference Program Announced
  27. Where Will 2016 Take Internet Use In Australia?
  28. IP Australia partners with Aussie tech startup to rebuild its IP rights search engines
  29. Pyne - National Innovation and Science Agenda
  30. Australian Lawyer Launches Successful Cross-Border Shopping Concierge in New York
  31. The top apps to de-clutter your business this financial year
  32. Independent Research Firm Recognises Information Builders

Politics

George Neophytou supports roads funding and more

Independent candidate for Gippsland East George Neophytou has pledged to support completion of duplication of the Princes Highway between Traralgon and Sale and to upgrading of the Sale alternative ...

Scott Morrison interview with Alan Jones

Belt and Road Initiative; Law and order in Victoria; Queensland infrastructure; Power prices; Paris Agreement; Immigration; Negative gearing.   ALAN JONES: Prime Minister, good morning.   PRIME ...

George Neophytou a real force to stop the Fingerboards Mine

George Neophytou a solicitor contesting the election as an Independent Candidate has been an activist against the Fingerboards Mineral Sands Mine for over two years. His track record shows ability a...

Business News

Hussh

Hussh . . . The Secret is Out Your exclusive invitation to 9 massive warehouse sales this week The secret to huge savings is shopping directly from the warehouses of Australia’s biggest wholesa...

Web Wisdom - Simple Ways to Increase Sales as an e-Commerce Website

The online marketplace is a virtual paradise for consumers who love a bargain. Today’s e-commerce has become so evolved that consumers not only have purchasing power, but they also can influence maj...

Digital marketing agencies are fudging the numbers and distorting the outcomes for their clients

Many digital marketing agencies manipulate reports to make themselves look good, offering vanity stats that really provide no benefit to their clients. One of the most common mistakes companies make...

Travel

Pet-Friendly Summer Destinations in NZ

No one wants to leave their pet at home and why should you have to? When it comes to traveling around in a campervan hire New Zealand, you may not want to live your precious animal back home. You shou...

DriveMyCar

DON’T GET SLUGGED WITH THE SIX-HUNDRED-DOLLAR CHRISTMAS TAX Revealed: traditional car rental companies charging 3.3 times more to rent a vehicle over Christmas A comparison of rental costs per day...

Looking for a Romantic Destination? Here’s Why the Philippines May Be Perfect for You

Image Source: https://pixabay.com/en/couple-man-woman-girl-guy-love-2585328/Perhaps, you want a spot to celebrate your honeymoon after several months of wedding planning. Or, maybe you are just loo...