..

Business News

  • Written by Tess Sanders Lazarus


Fusion Sport, a global leader in human performance management software, has raised more than $3 million to expand its global sales and marketing capabilities.

 

The funding round was led by Sydney based venture capital firm Equity Venture Partners (EVP) along with Adrian Di Marco, founder of Technology One, an ASX 150 company.

 

Fusion Sport has developed the world’s leading Athlete Management System. Hundreds of elite sporting teams across virtually every code rely on Fusion Sport’s products to monitor and optimise health and performance outcomes for their players. The company’s customer base also extends to national and Olympic sporting associations across dozens of countries, along with a range of military and other non-sporting organisations for whom monitoring of human performance is critical.

 

Fusion Sport will use the new funding to expand its operations globally, with a particular focus on the United States (US). With many teams across the US NBA and NFL already using Fusion Sport products, funds will be used to extend Fusion Sport’s product leadership and to build on its already strong presence in the US elite sports market.

 

Dr Markus Deutsch, founder and CEO of Fusion, said, “it’s a really exciting phase for the whole team and our presence in the US is growing quickly.

 

“The US will become a major centre for Fusion Sport’s global network over the next three years, not only in sport but also in the military and performing arts markets.”

 

After the successful funding round, Howard Leibman, founder of EVP, and Adrian Di Marco have both joined the Fusion Sport board.

 

“EVP invests in fast growing technology companies with potential to dominate large market categories, and that’s exactly what we see in Fusion Sport,” Leibman said.

 

“Fusion has established clear product leadership in the human performance management sector, evidenced by the depth and profile of its customer list. We are really excited to be partnering with Markus and the Fusion Sport team as they establish a global sales and marketing capability to drive more widespread global adoption of their technology.”

 

Adrian Di Marco commented, “the way to make great software, is to use the best technology and employ the best people.  I love the software industry, it has been my life.  Fusion Sport is doing just that, making great software that helps athletes win. Their advanced human performance software delivered as Software as a Service (SaaS) is years ahead of its competition and will revolutionise the industry.”

 

The funding coincides with the West Coast Eagles, a long-time client of Fusion Sport, winning the 2018 Australian Football League Premiership.

 

West Coast Eagles High Performance Manager Glenn Stewart remarked that, “there is little doubt Fusion Sport, through its application SMARTABASE, has provided a platform for us to manage all aspects of team performance to the highest level. We are grateful for the outcomes provided by this long-term relationship and their contribution to our recent success.”

 

“Fusion Sport has proved time and time again that with cutting edge technology and refined analytics, athletes, performers, and elite soldiers can critically improve their performance,” Dr Deutsch added.

 

“This funding shows how much faith our investors have in us, and we look forward to expanding operations and improving human performance across the world.”

 

www.fusionsport.com

Hussh

Hussh . . . The Secret is Out Your exclusive invitation to 9 massive warehouse sales this week The secret to huge savings is shopping directly from the warehouses of Australia’s biggest wholesa...

Web Wisdom - Simple Ways to Increase Sales as an e-Commerce Website

The online marketplace is a virtual paradise for consumers who love a bargain. Today’s e-commerce has become so evolved that consumers not only have purchasing power, but they also can influence maj...

Digital marketing agencies are fudging the numbers and distorting the outcomes for their clients

Many digital marketing agencies manipulate reports to make themselves look good, offering vanity stats that really provide no benefit to their clients. One of the most common mistakes companies make...

Is your employment function running on all cylinders?

Employees are the lifeblood of any company and for your business to be successful, having your employment function running like a Swiss watch is crucial. How do you achieve this? Well, according to...

New Australian mother and baby care brand shakes up market

Eonian Care is an Australian mother and baby care brand determined to make the ‘new mum’ experience a whole lot easier.  Founded by Summer Hua, Eonian Care provides new mums with an expansive range ...

Leatherman

FOUNDER OF GLOBAL TOOL BRAND BRINGS ANNIVERSARY WORLD TOUR TO AUSTRALIA This year marks the 35th anniversary of the iconic tool brand, Leatherman, and to mark the milestone Founder Tim Leatherm...

Politics

George Neophytou supports roads funding and more

Independent candidate for Gippsland East George Neophytou has pledged to support completion of duplication of the Princes Highway between Traralgon and Sale and to upgrading of the Sale alternative ...

Scott Morrison interview with Alan Jones

Belt and Road Initiative; Law and order in Victoria; Queensland infrastructure; Power prices; Paris Agreement; Immigration; Negative gearing.   ALAN JONES: Prime Minister, good morning.   PRIME ...

George Neophytou a real force to stop the Fingerboards Mine

George Neophytou a solicitor contesting the election as an Independent Candidate has been an activist against the Fingerboards Mineral Sands Mine for over two years. His track record shows ability a...

Travel

Pet-Friendly Summer Destinations in NZ

No one wants to leave their pet at home and why should you have to? When it comes to traveling around in a campervan hire New Zealand, you may not want to live your precious animal back home. You shou...

DriveMyCar

DON’T GET SLUGGED WITH THE SIX-HUNDRED-DOLLAR CHRISTMAS TAX Revealed: traditional car rental companies charging 3.3 times more to rent a vehicle over Christmas A comparison of rental costs per day...

Looking for a Romantic Destination? Here’s Why the Philippines May Be Perfect for You

Image Source: https://pixabay.com/en/couple-man-woman-girl-guy-love-2585328/Perhaps, you want a spot to celebrate your honeymoon after several months of wedding planning. Or, maybe you are just loo...