..

Fashion & Beauty

  • Written by Tess Sanders Lazarus



Fairy Floss is an Australian fashion brand of urban wear clothing and it has now become a world leader in its field.  Hailing from Byron Bay, the brand is designed locally and made using high quality fabrics.   Its style is influenced by a broad range of alternative styles including tribal, festival wear, burlesque and steampunk. 


The brand has grown in popularity as it also reflects the wildly popular wear seen in films and television productions such the Hunger Games and Game of Thrones.   Already available online, through stockists and at Fairy Floss’ flagship store in Byron Bay, owners Revital and Alex Lev have expanded their physical presence and opened a boutique store in Fitzroy, Melbourne.

 

“Fairy Floss stands out from our competitors as a pioneer label in the neo-tribal fashion industry,” Ms Lev said today.

 

“We have been creating new collections for women and men, every season and have been stocking the wardrobes of festival-goers for over a decade.

 

“The success and popularity of films and TV show like the Hunger Games and Game of Thrones has taken our popularity to a new level.    In fact, our latest collection was inspired by the movie ‘Mad Max’ – ‘Post Apocalyptic Madness’.

 

“Our online shop has been doing so well and we have so many customers in Victoria, we decided to provide the market with a physical presence so everyone can come in and experience Fairy Floss in person.

 

“Alex and I are so passionate about what we do, that we have managed to create a certain look that has now come to be recognised by people in Australia and around the world.

 

“Fairy Floss is definitely alternative to mainstream fashion; the tribal style is also known as underground style and there are so many designers across the globe that are a part of this movement.

 

“When you see someone on the street wearing particular threads, you immediately recognise them as part of your tribe.  It’s a big free-spirited family we have and we are so lucky to be designing for them.

 

“Our style suits so many people, music festival lovers, burlesque lovers, Game of Throne followers, urban and street wear lovers, anyone that appreciates alternative fashion.

 

“Alex and I have been travelling the world for many years, we’ve danced on many dance floors across the globe and we know what people like to wear – you need something sturdy yet stylish, something you can keep for years and we are happy to provide that.

 

“We are committed to service to ensure everyone loves our clothes and the experience of being part of Fairy Floss.   In 2015, we were awarded the Gold Award from the Australian Business Quality Awards for Excellence in Customer Service.

 

“Alternative fashion is definitely a niche market.   As creative designers in the fashion industry, we believe that we don’t just sell a garment, we create a form of self-expression.

 

“Each season sees us create intricate new designs and we love having customers approach us at festivals wearing pants they bought from us four years ago.

 

“The new Melbourne store is so exciting.  We love being able to open our doors to new customers in Victoria.   I think timing is everything and though it was daunting – Melbourne is definitely ready for us.”

 

While the Fairy Floss brand is expanding its physical presence in Australia through the opening of its new boutique in Fitzroy, its clothes are continuing to be worn by musicians and celebrities across the world.  Overseas orders for the brand's unique range of clothing are continuing to grow and owners Revital and Alex Lev are excited that the brand is attracting so much support across the world.  

 

www.fairyflossbyronbay.com

Politics

George Neophytou Like a National Unleashed

George Neophytou has pledged to support all promises that the Coalition have made to benefit Gippsland East including funding for Bairnsdale Secondary College, funding for text books, more funding f...

George Neophytou - Don’t be taken for granted

George Neophytou George Neophytou, independent candidate for Gippsland East is concerned our electorate is being taken for granted. For too long Gippsland East has been the electorate that Labor...

Prime Minister's media conference at Glenelg

DOORSTOP WITH PREMIER OF SOUTH AUSTRALIA HON STEVEN MARSHALL MP, MINISTER FOR DEFENCE, THE HON CHRISTOPHER PYNE MP AND NICOLLE FLINT MP, MEMBER FOR BOOTHBY GLENELG, SA SUNDAY 14 OCTOBER 2018 SUBJEC...

Business News

5 Reasons Why Every Business Has An Absolute Need For SEO

If you are an entrepreneur, then chances are you are already using digital marketing as part of your business strategy. If you haven’t included Search Engine Optimization, then you’re already left b...

5 ways to boost employee engagement with video

The two biggest challenges facing HR this year are employee engagement (41%) and retention (35%).  It’s not hard to see why, when some companies value profit over people. Low employee engagement of...

Brava Lingerie

Brava Lingerie’s Customer Service The Perfect Fit; 2018 eftpos ARA Australian Retail Awards winners When Lin Windram and daughter Maxine launched Brava Lingerie 12 years ago due to their own negati...

Travel

The Best Moment of Your Life from Lonely Planet

Discover 100 Life-Changing Travel Experiences with The Best Moment of Your Life from Lonely Planet What’s the best moment of your life? It’s a simple question to ask, but a more challenging one t...

Travel expert Anthony Goldman outlines what's trending for elite travellers

LOVERS OF LUXE DRIVING TRAVEL TRENDS   Travel expert Anthony Goldman outlines what’s trending for elite travellers in 2019 and beyond…   Media Release – 15 October 2018 - Travellers are splurgin...

End of year travel can deliver big benefits if booked on certain credit cards

With more than 56% percent of the Australian population now owning a passport, it is no surprise the Australia Government recorded over nine million trips overseas at 2017 financial year end.   A wh...