Campaign invites regional travellers to rediscover Southern Thailand through exclusive privileges and curated local experiences
BANGKOK, THAILAND - Media OutReach Newswire - 1 April 2026 - The Tourism Authority of Thailand (TAT) announces the launch of Amazing Thailand Passport Privileges @ HAT YAI, a series of on-the-ground initiatives designed to revitalize tourism across Southern Thailand.
Running from 1 to 30 April 2026, the campaign features the "Amazing Bag" gifting activity, a lucky draw with prizes worth over 500,000 Baht, and exclusive privileges redeemable at more than 100 outlets across the region.
Ms. Thapanee Kiatphaibool, TAT Governor, said, "Southern Thailand continues to captivate visitors with its rich culinary heritage, warm hospitality, and diverse cultural and natural attractions. Through Amazing Thailand Passport Privileges @ HAT YAI, TAT extends a direct invitation to travellers to experience the region with confidence. The South is fully prepared to welcome visitors, and this initiative ensures they feel engaged and valued from the moment they arrive."
Developed in collaboration with public agencies, private sector partners, and tourism operators, the campaign brings together more than 100 participating restaurants, hotels, and retail establishments offering exclusive privileges and discounts across a wide range of products and services.
A key highlight is the "Amazing Bag", a curated lucky gift presented to international visitors, featuring handcrafted items that reflect the identity and craftsmanship of Southern Thailand. These include herbal inhalers from Songkhla, tie-dye textiles from Surat Thani, batik tote bags from Nakhon Si Thammarat, tie-dye products from Trang, krajood bags from Phatthalung, batik card holders from Pattani, batik hats from Narathiwat, and upcycled batik keychains from Krabi. Visitors also have the chance to win a Lucky Bag containing prizes from tourism partners, with a combined value exceeding 500,000 Baht.
International travellers arriving via Hat Yai International Airport, Sadao Customs House, or Padang Besar Customs House during the campaign period can participate by presenting their passport at designated activity booths to receive an Amazing Bag. A QR code inside provides access to exclusive privileges redeemable across participating establishments throughout Southern Thailand.
TAT projects the campaign will generate no less than 480 million Baht in tourism revenue, contributing to the region's economic recovery while reinforcing positive perceptions of Southern Thailand as a welcoming and vibrant destination.
The Evolution of Sustainable Event Merchandise
Event planning has undergone a massive transformation over the last decade. Gone are the days when organizers could hand out cheap, single use plastic...
Flowers have a great power to speak when humans cannot express their feelings with right words. Flowers are the best gifts when you are celebrating a birthday or welcoming a newborn child into your fa...
For a long time, you might have defaulted to overseas suppliers when sourcing fabricated metal components for a project. The unit price was lower on paper, and the maths seemed straightforward. That...
Tariff escalations, supply chain fragility, geopolitical events, and the ongoing threat of cyber disruption have reshaped the risk environment facing Australian organisations. The problem is that ma...
Starting out as an Uber driver in Melbourne is not as complicated as it sounds but getting the vehicle right is where most new drivers get stuck. Uber has strict requirements around vehicle age, condi...
Legal issues can begin with a simple question, then become harder to manage once formal steps are involved. Many people wait until a matter feels urgent before seeking guidance, even though earlier ...
As Australian healthcare providers grapple with unprecedented operational bottlenecks, a new nearshore model is quietly transforming patient care delivery. Forward-thinking organisations, including...
In today’s competitive logistics and supply chain industry, businesses are constantly looking for ways to reduce operational costs without compromising efficiency and reliability. One of the most prac...
The growth of e-commerce and modern retail has transformed customer expectations. Consumers now expect fast shipping, accurate order processing, and seamless delivery experiences regardless of where...
Daily Bulletin
