Daily Bulletin

Food & Dining

New Food Industry Accelerator Launched

  • Written by Media Release
Roger Elfenbein, Founder and Managing Director at Zentient Culture; Peter Crane, R&D Director, Mars Food Australia; Dr Christine Pitt, CEO, Food Futures Company; Peter Schutz, Chairman, FIAL; and Hamish Thomson, General Manager, Mars Food Australia.
Roger Elfenbein, Founder and Managing Director at Zentient Culture; Peter Crane, R&D Director, Mars Food Australia; Dr Christine Pitt, CEO, Food Futures Company; Peter Schutz, Chairman, FIAL; and Hamish Thomson, General Manager, Mars Food Australia.


Mars launches Seeds of Change accelerator to fast-track food industry innovation

Mars Food Australia has today launched its new SEEDS OF CHANGE™ Accelerator to support the next generation of food businesses transforming the way we eat.

The Seeds of Change Accelerator, in partnership with Food Innovation Australia Limited (FIAL), will select six Australian participants to join the program.

The accelerator has been designed to help early stage Australian food-focused companies fast-track growth and build a healthier and more sustainable future.

In addition to a grant of up to $40,000 (AUD), each start-up will undertake a tailored four-month program to help tackle their biggest individual challenges to growth, whether that’s branding, product development, market intelligence, sales or supply chain. The program will include face-to-face workshops and access to a panel of expert mentors and advisers.

Applications are now open to Australian-based, food-focussed start-ups with innovative differentiated offerings, new business models and emerging technology in one or more of eight focus areas:

Sharing World Flavours
Easy-Meal Solutions
Responsible Food
Creating with Care
Better for You
Plant-Based Eating
Accessing Asia
Food Manufacturing and Value Chain Transformation

Peter Crane, Research and Development Director at Mars Food Australia and Program Mentor for the Seeds of Change Accelerator, said the Seeds of Change program is one of the many ways Mars works to bring its purpose – Better Food Today. A Better World Tomorrow – to life.

“Mars Food is committed to nurturing the next generation of food innovators and dedicated to creating and delivering healthier, easier and tastier food for more people,” Mr Crane said.

“Both the Mars family owned business and the Seeds of Change brand, after which the accelerator is named, started small and grew strong. This accelerator is a first for Mars, but we hope we can share some of the lessons we have learnt along the way and, in turn, would be delighted to learn ourselves from the start-ups we are lucky enough to work with,” he said.

FIAL, a not-for-profit organisation established under the federal government’s Industry Growth Centres Initiative, has partnered with Mars Food on this accelerator initiative. FIAL and Mars are working together on the final touches to bring this program to life and drive its success together.

FIAL’s Chairman, Peter Schutz, said FIAL plays an important role in championing innovation in the food and agribusiness sector and bringing industry players together to seize market opportunities.

“One of our goals is to help businesses build their skills to develop innovative products and access new markets, so FIAL is delighted to be partnering with Mars on the new Seeds of Change Accelerator,” Mr Schutz said.

“Any agri-food businesses wanting to contribute to a more healthy and sustainable future for Australia should express their interest to take part in this program – it’s an opportunity not to be missed,” he said.

Peter Crane said each start-up is unique and has very different needs, depending on factors such as the type of product, maturity and target markets. “We are told our program is different to others out there because our approach is a highly tailored experience that gives participants access to an incredible network of internal and external experts, not a ‘one-size-fits-all’ approach,” Mr Crane said.

“We have an amazing pool of talent available including the likes of Hamish Thomson, GM of Mars Food Australia; Bronwyn Powell, Mars Food Marketing Director; Dr Angeline Achariya, CEO of the Monash Food Innovation Centre; Cameron Turner, Entrepreneur in Residence and Lecturer at the University of Queensland; and Dr Martin Cole, Deputy Director of Food and Agriculture at CSIRO,” he said.

The Australian Seeds of Change Accelerator is part of a joint US-Australia initiative selecting 12 start-ups to take part in the program: six in the US and six in Australia. The two programs share many fundamentals, but they will be run independently to ensure the unique needs of local start-ups in each region are best served. The Seeds of Change Accelerator is named after the Mars Food organic seed and food brand which has been sold in the US for 30 years and launched in Australia in February 2019.

Applications can be submitted via the Seeds of Change Accelerator website (www.socaccelerator.com/australia) between Tuesday 28 May and close on Friday 19 July.  

How to apply for the Seeds of Change Accelerator

Visit the Seeds of Change Accelerator website from 28 March to 19 July and fill in the web form to apply to be part of the first Australian cohort. Any questions about the program or application process can be sent to info.au@socaccelerator.com. Seeds of Change Accelerator website

More Articles ...

  1. Healthy Eating Made Easy
  2. All-TimeImage source Favorite: 14 Gratifying Wines that are Pleasing to your Taste Bud
  3. Green Caffeen
  4. The Argileh Express
  5. Annual Festival of Chariots event expected to smash attendance numbers in 2019
  6. PERKii – The Probiotic Drink Making you Feel a Billion Times Better
  7. Deliveroo launches game-changing Plus subscription service
  8. Fine food and family at the heart of Mykonos’ Myconian Collection
  9. Entrepreneurial Espresso - The Percolating Perks of Office Coffee Machines
  10. Top Foods to Help You Grow Taller – Height Growth Review
  11. Things you should know about Australian coffee culture
  12. Easy Read Recipes by Leanne Foreman
  13. Simple swaps you can make towards living a plant-based lifestyle
  14. Mast Chew
  15. Lonely Planet’s "Wine Trails: Australia & New Zealand"
  16. BBQ Tips For Beginners: A Guide to Better Barbecuing
  17. EDENVALE LAUNCHES PREMIUM RESERVE RANGE
  18. Sydney’s renowned Italian restaurant “Crinitis”
  19. 10 Delicious Meals To Warm Your Belly This Winter
  20. Celebrate World Gin Day
  21. Chilling Challenges - Maintaining Your Healthy Eating Goals in Winter
  22. "Culinary Clichés - How to Ditch the Kitsch in Your Cafe."
  23. It’s official - Australia’s Best Pizza comes from Sydney
  24. Man-Proof Meals - 6 Essential Cooking Tips for the Clueless Male
  25. Australia's oldest family owned wine labels hit Brisbane
  26. Turning wine discovery and education up-side-down: new wine platform forges stronger bonds between consumers and winemakers
  27. Fit fabulous and first of their kind food to feature at Naturally Good Expo
  28. WELCOME CELEBRITY CHEFS ALAN JONES & MARK LATHAM
  29. Simple Self-Care Secrets For Stressful Days
  30. Today Is International Cookie Day & SUBWAY Is Giving Away Free Cookies
  31. Melbourne chef puts on vegetarian feast for children's charity
  32. Carlton Wine Room: Announces new head chef Chris Haydon
  33. Pure Wholesome Eating; Simply From Your Own Kitchen
  34. Lisa Bourne’s key to cutting sugar cravings for good
  35. World Tequila Day
  36. Dom Zanellini: Carlton Wine Room opens its secret cellar to the public
  37. Dr Vincent: Dietary supplement could lead to better health
  38. Taco Bill: Share your Taco Bill story to win a trip to Mexico!
  39. The Taste Tester: Making Your Way Through Melbourne One Meal at a Time
  40. Taco Bill: First Mexican restaurant in Australia turns 50 and celebrates with free tacos for all TODAY
  41. Luxurious Lamenting - The 6 Do-Nots of Restaurant Management (and How to Avoid Them)
  42. What will Aussies be drinking over the summer holidays?
  43. Drive Yello is revolutionising the way food is delivered
  44. Blue Mountains fusion dream for sale
  45. 7 tips for looking and feeling great while eating on the run

The Conversation

Politics

Senator Colbeck named Minister for Aged Care and Senior Australians and Minister for Youth and Sport

Liberal Senator for Tasmania Richard Colbeck has expressed his excitement in taking on responsibility for the portfolios of Minister for Aged Care and Senior Australians and Minister for Youth and S...

Daily Bulletin - avatar Daily Bulletin

Senator Canavan: Statement on Queensland Government's decision on Adani

I welcome the Queensland Government's announcement regarding timelines for Adani's approvals, but I don't thank them. The thanks go to the people of Central Queensland who have forced this outcome t...

Senator Canavan - avatar Senator Canavan

Australians reject Labor’s marine park lock outs

Australians have rejected Labor’s plans to return to their disastrous marine park lock outs policy. Assistant Minister for Agriculture and Water Resources Richard Colbeck said the strong result fo...

Senator Colbeck - avatar Senator Colbeck

Business News

The right way of compliance training: LMS

Does your business fall in the category of a small business, medium business or a highly regulated enterprise? Regardless, compliance training is unarguably necessary for everyone. However, many ...

News Company - avatar News Company

How Car Trailers Benefit Small Farmers

Farming activity requires moving implements, fertilizer, seeds, pesticides, equipments, tools and a host of other things to and from the farm, nearly as a regular activity. Even when your farm is at c...

News Company - avatar News Company

How to Ensure a Successful Letterbox Drop

With the clamour surrounding social media and digital marketing, you might be wondering why you should revert back to the older technique of a letterbox drop.When done right, a letterbox drop can be...

News Company - avatar News Company

Travel

What to Pack for a Tropical Vacation

Going on a vacation is one of the favourite activities for most of us. Sunny beaches and blue sea as far as your eyes can see; all you have to do is relax and enjoy your vacation to the fullest. How...

Brigitte Evans - avatar Brigitte Evans

Golden Year Guide - Preparing For Post-Retirement Travelling

Retirement is something that many of us spend most of our lives looking forward to, it is supposed to be what all that hard work and sacrifice is for. A lot of us have big plans for when we retire, ...

News Company - avatar News Company

5 Glamping Winter Getaways Perfect for this Season

Glamping, also known as “glamorous camping”, is such a huge trend right now all across the globe. Of course, this is no exception for travellers in Australia. From adorable cottages to luxurious be...

Laura Grant - avatar Laura Grant

ShowPo