Daily BulletinDaily Bulletin

Business News

SEO In A Time of COVID-19: A Life-Saver

  • Written by a Guest Writer

The coronavirus pandemic has brought about a lot of uncertainty for everyone across the world. It has had one of the most devastating impacts on the day-to-day lives of many including business operations. Organisations across Australia have had to shift the way they do business and make unusual changes to their pre-existing strategies in an effort to abide by governmental and regulatory restrictions and public measures that have been put in place. Unfortunately, some businesses have had to completely halt their business activities due to the virus. 

Because of everything that’s happening, it is no surprise that business owners are facing the decision to make tough budget cuts and most looking at their marketing spend as the first to take the hit. However, we, along with many thought leaders and industry experts are advising against that move. 

Sure, we’re biased here because we’re an agency offering digital marketing services, however, even if we’re not your go-to marketer, it is our responsibility to warn you of the repercussion of terminating your marketing as well as show you how beneficial keeping in tune with your marketing is - perhaps more than ever before.

In this article, we’re going to look at two circumstances namely:

  • *  Businesses who are able to carry on operating in some capacity

  • *  And businesses that are heavily affected by COVID-19 especially until thing ease out

Although our focus is on the above mentioned, and we stick to it, we will point out that for some businesses,  spending on marketing may be unfeasible during this time. But, because we’re here for everyone, we’ll provide some solutions for anyone with limited capabilities and those who think they can’t do a single thing

Context #1: Businesses Who Are Able To Carry On Operating In Some Capacity

There are some Australian businesses that are fortunate enough to be able to somewhat continue business as usual, with COVID-19 regulations in mind particularly on how it affects their customer base. Since its outbreak, consumers, both existing and potential, have had to spend more time at home and this has impacted traditional means of reaching businesses and visa versa. For this reason, both businesses and consumers have had to look at alternative solutions, re-evaluate their communication channels and begin strengthening relied on methods.

Now more than ever in the past few decades, traditional means of advertising might as well be “dead” as digital marketing is now dominating. Some traditional advertising has been nullified, such as billboards and taken over by digital marketing platforms. This means that your marketing spend needs to be strategically focused on channels that will yield results (especially because we don’t know when social distancing regulations will end).

The opportunity for you to capture as many audiences as possible has arrived now that many businesses are cutting their advertising budget. With every paid digital advertising, you now can bid less to target relevant, high-traffic search terms giving you a lead on your competitors.

With organic digital marketing, plugging your efforts into SEO has never been easier. The rush to compete with other agencies and businesses has slowed down meaning you can now push ahead on ranking on trickier high-traffic search results.  However, it is wise for you to remember that quality SEO efforts still take time. Even though results aren’t immediate, your position against opponents will be evident when market interests resume as normal. Make sure that you consult with an SEO agency Australia on how to better engage your SEO efforts. 

Context #2: Businesses Affected By COVID-19 On A Larger Scale

If you’re feeling like the light at the end of the tunnel is fading and things are looking bleaker then they ever have, we get it. Regardless of how long this situation will go on for, it’s still temporary and things will get back to normal. Now, let’s look at ways that you can strengthen your digital presence and competitiveness in preparation for brighter days- without having to spend.

Putting a halt on strategies such as pay-per-click while your business doors are closed is wise. In fact, it’s the best decision you can make. This is the time to think about how you can put yourself in a better long-term position for when you resume business. One great way to do this is through the leading strategy rival; SEO! Look at your business and which SEO component you can keep running. By so doing, you begin to work on how to improve or maintain your Search Engine rankings. And just a heads up, you can perform some of this SEO on your own and without any technical experience, meaning you don’t have to spend a cent.

During this time, you may not be able to pay an SEO company to assist you so you need to take matters into your own hands. Working on the content of your website is one way to leverage 

Above all else, stay optimistic. You need to remain positive and harness your energy into what you can do right now. At Bird Dog, we’re in the business of helping people through impactful SEO strategies and digital marketing efforts. Our agency operates in Australia. Speak to us.

More Articles ...

  1. 5 Ways Risk Management Software Can Help Your Business
  2. 5 Ways To Deal With Unemployment and Get Back Into the Workforce
  3. How To Create The Best Custom Wine Label
  4. Why you need to hire a professional office cleaning company
  5. Revolutionising your office: Why give your workspace a makeover?
  6. Equal opportunity is the stepping stone to neurodiversity in the cybersecurity industry
  7. Cyber Capacity Building Program: Kaspersky will help organisations develop skills for assessing supply chain cyber-resilience
  8. Should You Offer Special Promotions for Your Business?
  9. Expert Guide for Developing a Successful Link Building Strategy
  10. Industry expert: Local shops set to become workplace hubs
  11. How To Take A Struggling Small Business Forward
  12. nbn™ COVID-19 Behavioural Change Survey
  13. Customer owned banks top the Australian rankings of Forbes’ World’s Best Banks 2020
  14. Privacy expert: Businesses must rethink management of customer information post COVID
  15. 5 tips to learn growth marketing quicker than the competition
  16. Your Complete Checklist For Hiring Professional Proofreading Services
  17. 8 Simple Tips to Choose Your Team Members
  18. How To Choose The Right Filing Cabinet For Your Office
  19. Hospitality Recruitment Agencies For Employers And Employees
  20. An Increasing Demand Of Corporate Function Venues In Melbourne
  21. How to effortlessly promote your business
  22. Hotdesking might not be ‘dead’ after all
  23. Office expert: Don't bring your staff back to work until you have done these things
  24. Major health and wellness brands sign-on to open at Yamanto Central
  25. How have live chatbots turned beneficial for online businesses?
  26. Which Internet Marketing techniques can boost my business?
  27. 3 Top Tips to Hiring Long Distance Movers
  28. What you should do (and not do) during video conference calls
  29. How Can PR Agencies Help Your Venture?
  30. Hiring An Experienced Bail Bondsman In Connecticut
  31. 3 Tried and Tested Ways to Promote Your New Product or Service
  32. Aussie workers say employers aren't doing enough to alert them to critical events
  33. How To Market Your Business On Facebook Post-Covid 19
  34. The Uber of retail? eDelivery promises 2-hour on-demand delivery service
  35. The Best Tips To Make Your Cover Letter Noticed
  36. Why SEO is important for Small business in Melbourne?
  37. How To Conduct Businesses In The Virtual World
  38. Reasons to Hire an Attorney For Your Business
  39. Business sector drives 71% spike in video events, with strong ROI
  40. The Top 3 Benefits of Acquiring Child-Care Certification
  41. Fintech startup Cenario uses AI to help Aussies businesses
  42. Asbir.com.au Review
  43. Learn more about commercial plumber
  44. Artificial intelligence solutions provider, SenSen
  45. Learn 3 Simple Skip Hire Etiquettes to Enjoy a Smooth Waste Removal Service
  46. House Rules High Stakes x Blundstone collaboration
  47. Beware the Sharemarket's 'Bear Market-Honey Trap'
  49. How college students can make some extra money on the internet
  50. SafetyCulture has secured new funding


Heat-detecting drones are a cheaper, more efficient way to find koalas


What are the Benefits of Fibre Optic Cabling?


Marine life found in ancient Antarctica ice helps solve a carbon dioxide puzzle from the ice age


SEO In A Time of COVID-19: A Life-Saver

The coronavirus pandemic has brought about a lot of uncertainty for everyone across the world. It has had one of the most devastating impacts on the day-to-day lives of many including business o...

a Guest Writer - avatar a Guest Writer

5 Ways Risk Management Software Can Help Your Business

No business is averse to risks. Nobody can predict the future or even plan what direction a business is going to take with 100% accuracy. For this reason, to avoid issues or minimise risks, some for...

News Company - avatar News Company

5 Ways To Deal With Unemployment and Get Back Into the Workforce

Being unemployed has a number of challenges and they’re not all financial. It can affect you psychologically and sometimes it can be difficult to dig your way out of a rut when you don’t have a job ...

News Company - avatar News Company

How To Create The Best Custom Wine Label

The Wine Industry consists of a number of brands that people like to choose for themselves or to gift wine bottles to their friends. But choosing the right brand becomes difficult due to the var...

News Company - avatar News Company

Why you need to hire a professional office cleaning company

People tend to be more productive in a clean office than in a dirty and cluttered office. Considering that most workers spend about 40 hours in their office every week, it makes sense to keep the ...

News Company - avatar News Company

Revolutionising your office: Why give your workspace a makeover?

Every business owner is looking for how they can take their company to the next level. Whether it is offering professional development to their staff, making an exciting new investment or findin...

News Company - avatar News Company

The Conversation


Prime Minister Interview with Ben Fordham, 2GB

FORDHAM: Thank you very much for talking to us. I know it's a difficult day for all of those Qantas workers. Look, they want to know in the short term, are you going to extend JobKeeper?   PRI...

Scott Morrison - avatar Scott Morrison

Prime Minister Scott Morrison interview with Neil Mitchell

NEIL MITCHELL: Prime minister, good morning.    PRIME MINISTER: Good morning, how are you?   MICHELL: I’m okay, a bit to get to I apologise, we haven't spoken for a while and I want to get t...

Scott Morrison - avatar Scott Morrison

Prime Minister Interview with Ben Fordham

PRIME MINISTER: I've always found that this issue on funerals has been the hardest decision that was taken and the most heartbreaking and of all the letters and, you know, there's been over 100...

Scott Morrison - avatar Scott Morrison

News Company Media Core

Content & Technology Connecting Global Audiences

More Information - Less Opinion