Daily BulletinHoliday Centre


10 Technical SEO Tips to Instantly Boost Your Traffic

  • Written by Chloe Taylor

The visibility of your website and its rankings don’t only depend on the SEO of your content, but on its technical characteristics, too. Your website needs to be appealing to search engine crawlers and to reach this goal it requires technical SEO.

Here are the 10 most important technical SEO tips that will boost your rankings and improve your organic traffic.

Make it mobile-friendly

Since 2017, mobile accounts for half of the web traffic worldwide. As Google algorithm gives preference to mobile-friendly websites, ensuring that your website is responsive on smartphones and tablets is now more important than ever.

You can check your website’s mobile responsiveness using free tools such as Google’s Mobile-Friendly Test or HubSpot’s Website Grader, and determine whether you need to make any necessary adjustments in order to boost your search rankings and your traffic.

Speed it up

Your website loading speed also influences your search rankings, as it directly related to the users’ experience. A page’s loading speed directly influences your bounce rate - 1 to 3 seconds delay has a very low bounce rate probability of only 32%, while each added second triples the bounce chances. The bounce rate influences your search visibility, and thus your traffic.

Use free tools such as Google Speed Test or GTMetrics to determine the loading speed of your webpage as well as the areas you can improve to make it faster. To boost the speed of your website you can try to:

  • optimize the size of the images on your webpages,

  • enable compression on your website,

  • enable caching,

  • use a content delivery network.

Optimize and fix internal links

Internal links on your web pages help Google discover new content and add it to the list of the known pages, as well as understand the SEO architecture of your website. The number of internal links pointing to a page sends signals to Google of its importance.

To optimize your internal links, read about creating an internal linking strategy for your website.

To get the most out of your internal linking strategy, you should also:

  • Identify and fix broken internal links,

  • Fix internal link redirects,

  • Solve orphan pages,

  • Remove internal links to unimportant pages.

Include keywords in your alt text

Google understands your images via text used to describe them. It uses the image file name and the image alt text to identify what the image represents.

Your image alt text should be descriptive and include keywords that you’re targeting.

Meta descriptions and meta titles

Meta titles and meta descriptions are bits of HTML code of your webpage that help search engines understand its content. They are important SEO factors as they appear in searches and can significantly affect your website’s click-through rate. If you want to be more visible and boost your traffic, your meta descriptions should include your primary keywords along with relevant modifiers.

To identify which keywords you have the best chance to rank well for, you can consider outsourcing this task to an agency that offers white label SEO services. These services, also known as private label SEO, are a kind of agreement between your company and experts in the marketing of different types of products. As SEO can take significant time, it may be beneficial to leave it to professionals, and focus on your other core competencies instead.

Fix the errors

You should perform regular technical SEO audits, preferably on a weekly basis, to identify the errors on your webpages and fix them.

Some of the most common website issues are related to:

  • Image optimization,

  • Duplicate content,

  • Meta-descriptions,

  • Structured data,

  • Links.

There are many tools that you can use to identify these errors, but some of the best-known are SEMRush, Ahrefs, and Moz.

Fix broken links

Broken links not only harm your users’ experience, but they are also very bad from an SEO perspective and negatively affect your rankings.

If you run your website using WordPress, you can use the free Broken Link Checker plugin and be sure that if there is any such link on your pages, you’ll be notified within 72 hours.


HTTP encryptions, also known as SSL certificates, are a signal Google also uses for rankings. If you still don’t hold this certificate, make sure you upgrade, as it's important both for your SEO and your website safety.

Maintain canonical URL

You should avoid having duplicate content on your website, as it won’t influence your rankings well. Still, if for some reason you must have duplicate content on your website (running an e-store, for example), you should maintain canonical URL’s using the rel-canonical tag.

This way, you’re pointing the search engines to the preferred version, or the original post, avoiding the penalty from Google.

Use social sharing plugins

To increase the visibility of your website, you should also use social sharing plugins. Most of your websites’ visitors also use different social media. If they find something interesting or useful, they’ll most likely want to share it with their friends and families on social media, so you should make sharing as easy as possible.

By using these technical SEO tips, you will positively influence your search rankings and your website visibility, bringing it more traffic, and hopefully, more conversions.

More Articles ...

  1. How to Get Your App on the Market
  2. Things You Should Know Before Trying to Code
  4. The Beginners’ Guide to Google Analytics Functionalities in 2020
  5. The EjectX Truck Tipper Body - Changing the Way Material is Moved
  6. The horsepower indicates the engine power in the car
  7. Here’s what makes a website visually appealing
  8. A Guide To Dealing With API Scraping Challenges
  9. Guidelines on choosing a generator for your business
  10. Different Types of Headphones and Which Ones You Should Buy?
  11. The imperative of generator servicing
  12. Digital Marketing Trends in Australia's Market
  13. Checklist for choosing the right hotel management system
  14. Engine Repair
  15. Creating an Australian web site is now easier
  16. The best men's watches 2019: Guide to purchases
  17. How Often Should You Detail Your Car?
  18. 5 Things That Your Company’s Website Visitors Might Hate and How to Fix Them
  19. Why You Need a VPN if You Live in Australia
  20. MixMarvel successfully builds up the community of games powered by Blockchain in the Australian market
  21. Why Prefer NBN Internet Over Others
  22. Traditional VS smart and the surprising choice the younger gen are making
  23. From dead broke student to owner of world leading app development company
  24. Five ways we use AI every day without knowing it
  25. 5 Benefits Of Using An Enterprise Software
  26. Mistakes To Avoid While Selecting An Enterprise Ecommerce Platform
  27. Overview of Interior Detailing Process
  28. 5 Good Reasons to Automate Your Data Entry
  29. Understanding The Key Differences Between Magento And Shopify Plus
  30. 8 gadgets all tech enthusiasts need
  31. Australian small businesses lose more than a month each year due to IT woes
  32. Properties of Cold-Rolled High-Strength Steel Sheets
  33. How to Choose the Right Computer for Your Needs
  34. Why Are Australian Companies Failing at Data Analytics?
  35. Differences between bollard coatings
  36. Energy Saving Benefits of Solar Panels Adelaide
  37. Rise of video and photo sharing highlighted in Mary Meeker’s 2019 Internet Trends Report
  38. How Much Data Do I Really Need for My Mobile Device?
  39. Windscreen Replacement vs. Windscreen Repairs for Chips and Cracks
  40. Best NBN plans 2019
  41. Advantages Of Ride-On Floor Scrubbers Over Walk-Behind Models
  42. Apps Seniors Can Use to Date Older People on iPhone and Android
  43. 5 Must-Have Components of Any Marketing Video
  44. Signs That are Useful in Medical Facilities and Healthcare Institutions
  45. What do Australia’s Latest Internet Laws Mean for Online Users?
  46. The Ledlenser Area Light Collection
  47. BioPak team up with Qantas to launch world’s first zero-waste flight
  48. 8 Ways in Which Technology Is Evolving Customer Service
  49. Things to consider while choosing an Energy-Efficient Air Conditioner for your Home
  50. Four easy ways to make your car look better

The Conversation


Scott Morrison on Credlin

PETA CREDLIN: Thank you for your time tonight, PM I know you've got a lot on your plate. I'll get to the issue of bushfires in just a moment, but I can't let it go unremarked that with Australia Day...

Peta Credlin - avatar Peta Credlin

Scott Morrison interview with Ray Hadley

RAY HADLEY: Prime Minister, good morning.    PRIME MINISTER: G’day Ray.    HADLEY: Jeez you copped a hammering while I was away.   PRIME MINISTER: Goes with the job mate.    HADLEY: Well, yo...

Ray Hadley - avatar Ray Hadley

Immediate small business support for bushfire affected communities

In response to the devastating bushfires, the Morrison Government has today announced a comprehensive suite of measures to immediately support impacted small businesses.    This initial package ...

Scott Morrison - avatar Scott Morrison

Business News

Guide to Start E-Commerce Business

If you can read this, you have access to the internet, and since you have access to the internet, you must have thought about buying something from an e-store. Today, we live in a time very contrast...

News - avatar News

Tips To Buy Office Desks From Sydney

Desks are essential components to the makeup of any office. The right type of desk makes the workflow smoothly. The majority of the people look for desks that are comfortable to work on and need lit...

News Company - avatar News Company

2019 Hottest FinTech Startups Overview

Modern technology is experiencing rapid growth, so many industries expect a so-called revolution, and the financial world is no exception. Over the past ten years, people have witnessed the emergence ...

News Company - avatar News Company


A Travel Guide for Vacations Overseas

There are two types of tourists. Of course, that's a sweeping generalization, and we could be talking about any possible part of traveling.  In this case, we're discussing those who stick to the ma...

News Company - avatar News Company

The Family Travel Handbook from Lonely Planet

Everything you need to know to take unforgettable trips with your children   Full of practical advice, ideas and inspiration for every type of family, Lonely Planet's The Family Travel Handbook ...

Adam Bennett - avatar Adam Bennett

3 Ideas for a Family-Friendly Holiday to Bali

A family holiday is always an exciting time, but it can often come with its fair share of challenges, especially when trying to keep every member of the family happy. Thankfully, the beautiful islan...

News Company - avatar News Company