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Behavioural research by Xero uncovers barriers to small business technology adoption

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Behavioural research by Xero uncovers barriers to small business technology adoption

Anxiety over short-term risks of change, overconfidence in the safety of the status quo, and choice paralysis are the most common behavioural barriers to small businesses taking up new business technologies

WELLINGTON, New Zealand, Nov. 16, 2021 /PRNewswire/ -- Simple changes in habits and process could prove more effective than costly...

Read more: Behavioural research by Xero uncovers barriers to small business technology adoption

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