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Silicon-Valley's EdTech unicorn Udacity doubles down on growing Australia’s tech and digital capabilities

  • Written by Daily Bulletin


The partnership between RMIT Online and Udacity aims to upskill Australians in critical fields for the future of workCourses include Flying Car and Autonomous Flight Engineer, Deep Learning, Ethical Hacker, and Ethical AI, for which students will receive a University-backed credential

RMIT Online today announces an extension of its industry-leading partnership with global education provider, Udacity, doubling down on its commitment to make upskilling in critical fields more widely accessible. 


The unique collaboration between Udacity and RMIT Online was designed to address skill shortages and help fill growing job vacancies by equipping Australians with the skills they need for the future of work. 


Udacity, which has collaborated with Silicon Valley powerhouses including Google, Facebook and NVIDIA, gives students skills to advance their careers through a series of online courses in hands-on technologies in high-demand subjects. 


Following a successful launch of courses in 2018, the newest suite of course offerings include Flying Car and Autonomous Flight Engineer, Deep Learning, Ethical Hacker, and Ethical AI.


Research from RMIT Online and Deloitte Access Economics, titled Ready, Set, Upskill, found the digital skills gap – the gulf between our current industry skill set and realising the true potential of a resilient, agile, Australian workforce – is costing Australian businesses $3.1 billion annually. 


Students will enjoy a world-class learning experience combined with personalised support from global experts, all while earning a University-backed credential.


RMIT Online CEO Nic Cola said: “The future of work is moving at increasing speeds. Jobs that literally didn’t exist 10 years ago are quickly becoming highly sought after, leaving professionals scrambling to update their skill set. At RMIT Online, we firmly believe the best chance we have to remain competitive on a global stage is to partner alongside the best to broaden our current skill set, with a focus on in-demand and emerging tech sectors.” 


Udacity Chief CEO Kai Roemmalt said: “We simply cannot ignore the marked shifts we’re already seeing unfold across the world, with industry leaders investing heavily in artificial intelligence and machine learning technologies. Being able to capitalise on these technological advancements means democratising education and upskilling for the next generation of workers.”


Udacity Regional Vice President Phil Duggan said: “Tech skills are now becoming the central nervous system for all organisations regardless of role types or functions. When these skills are in high demand yet low supply, it presents an opportunity for organisations to reskill or upskill their employees through an applied learning model supported by highly vetted practitioners. 


“RMIT Online has successfully collaborated with Udacity over previous years, and we are incredibly excited about this next phase. This partnership enables us to offer Udacity via a localised approach to all Enterprises and Organisations in Australia that wish to advance their digital strategies through a ‘learn-by-doing’ methodology to digital competency development.”


RMIT Online remains the only Australian University to offer internationally backed courses through Udacity. All courses are expected to open for enrolment from 15 August here.



About RMIT Online

RMIT Online was created by RMIT University to provide a world-class digital learning experience at the nexus of business, design and technology, leaning into future of work needs to equip students with in-demand skills and qualifications. RMIT Online teams up with industry thought leaders and experts to deliver the best in flexible education using the latest digital tools and technologies for a highly interactive, virtual cohort experience. RMIT Online is dedicated to achieving its mission of future-ready careers and creating a “community of lifelong learners, successfully navigating the world of work”. 


About Udacity

Udacity changes lives, businesses, and nations through radical talent transformation in digital technologies. Udacity's global talent transformation platform focuses on in-demand digital technologies, mentor support, and project-based learning taught by industry experts. Programs include real-world content for job-ready competencies in artificial intelligence, machine learning, data science, autonomous systems, and cloud computing, among other disciplines. Udacity's global enterprise customers include Airbus, Bertelsmann, BNP Paribas, Leidos, Mazda, and the United States Air Force. Udacity collaborates with over 200 global industry partners, including Google, Mercedes-Benz, and NVIDIA, to power technical education.

The Art of Gifting: 5 Creative Ways to Use Promotional Products in Your Business

  • Written by Daily Bulletin

Promotional products can be an excellent way to treat your customers to something free while simultaneously improving your brand recognition. The more of your branded goods are out in the public arena, the more people get to see your logo and remember your business. 

However, when you’ve got thousands of promotional goodies on their way to your door, it can be hard to know how to distribute them in ways that will achieve your desired goals. Take some of the following actions, and it could be easier than you think.    

Create Customized Client Gift Baskets

Creating gift baskets for your valued clients can be a brilliant idea when you’ve ordered custom corporate gifts in bulk. Create a beautiful box or basket with various items you know they’ll use and appreciate, such as pens, reusable coffee mugs, stationery sets, and even a few sweet treats. 

You can hand these out to valued clients at random or to celebrate important milestones. Your clients are bound to feel special and well looked after when presented with a thoughtful collection of personalized gifts.

Attend Trade Shows

Trade shows are a helpful way to show the general public and other businesses what you have to offer. However, many business owners find it challenging to lure customers to their stalls. While bright colors and bold signs are a great place to start, free promotional products are undoubtedly another drawcard. 

Tote bags with business brochures, branded pens, keyrings, and other convenient items are sure to be appreciated by those passing by your stall. This is an excellent way to ensure everyone who passes by gets to learn about your brand. Customers walking around with tote bags emblazoned with your branding might also assist with your brand recognition goals. 

Deploy Direct Mailers

Not everyone notices a flyer in their mailbox, but they’ll certainly notice a free product! If you’re actively trying to target customers in a particular area, do a direct mail promotion with a difference. Something as simple as a fridge magnet, pen, or sticker can help make your business stand out from the crowd. 

Run Social Media Contests

Social media contests are a popular way to engage potential customers online. While knowing what to offer as a giveaway item can be challenging, promotional products might be the answer you’re seeking. Social media users jump at the chance to win goodie bags or baskets with helpful products like stationery, sports and fitness equipment, novelty products, and candy. 

In addition to the immediate attention competitions earn you, the products you give away create a slow-burn effect. Every winner will have your branded products in their homes, and they’ll be more incentivized to use your business in the future. 

Offer Free Gifts with Purchases

The cost of living crisis can make shopping stressful for many people. Their money doesn’t stretch as far as it once did. As a result, offering free gifts with purchases can be more appreciated than you think. 

When customers are filled with nerves at the checkout, you can put a smile on their faces by offering a free branded gift with their purchase. Even something as small as a promotional pen, mug, or keyring is bound to be well-received.

Receiving thousands of shiny new promotional products is exciting, especially when you see your logo take pride of place on them. However, knowing how to use them to achieve your business goals can be challenging. Take the actions above, and you’ll ensure the most suitable customers and clients receive your products and put them to good use. 

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