Business News

Tue Jun 29

Marketing Guide for Tradies

Written by NewsServices.com

To run a business, you need a constant flow of customers every month. Generating sales, getting more leads, making a profit. Growing a business is a cycle every founder has to go through. Marketing is what runs that cycle properly. Thus, any tradie should learn what sort of marketing to do for their business.

If you have the proper license in your region, then you’re good to go. However, you cannot conduct business in different regions if you do not have the correct region-based license. Thus, we recommend you to get your RPL Qualifications and acquire your Trade Licenses from the best license provider in Australia called Educube.

One of the most important decisions you will have to make when entering business for yourself is the type of marketing you implement. There are different types of marketing that you can choose from.

Offline Marketing
Digital Marketing

Being a tradie, you should consider both types of marketing. But the popular one is currently Digital Marketing.

Offline Marketing for Tradies

Tradies should opt-in for both types of marketing. Offline marketing is quite expensive, and you have less control over data and reports. But it does help establish company authority in the local area. An advantage of offline marketing is that you can have a sharply focused target audience to market to. However, there are certain things that you should do when you have a lower budget.

Branded Vehicles
Branded Employee Clothing
Business Cards

If you have a larger budget to spend on local marketing, you can opt-in for more expensive ones.

Television Channel Ads
Podcast or Radio Ads
News Paper Ads
Brochure, Poster, Leaflet Drops

Digital Marketing for Tradies

Digital Marketing is a vast term. It would be impossible to grasp all of it at once. According to Digital Marketing Expert, you should focus on specific tactics for tradie marketing to have the maximum results in minimal budget and time.

Start With a Website
Implement SEO Strategies
Google Ads
Social Media Ads
Directories
Email Marketing

Website for Tradies

The first step into digital marketing begins with a website. A website does so many things for your business to talk about the advantages; it would need an entire article of its own. It would be best if you touched the tip of the iceberg though,

The website can establish company authority
The website can generate leads
A website can act as company front
You can set up your address, number
A website can generate recurring clients

If you want to have an easy-to-manage CMS with a low development cost, you should consider a WordPress website.

Implementing SEO for Tradies

If you have a website, you need SEO for this. Without SEO, a website is an empty carcass. Unfortunately, SEO is a billion-dollar industry, and it is not easy to learn. But just to get started, you can always learn SEO from scratch; once you’re ready for growth, you should consider hiring Experts.

On-page
Keyword research
Off-page
Technical SEO
Local SEO

These are the main few things you need to learn to get started. Might look like simple five steps but it goes way beyond that.

Google Ads for Tradies

There are so many search engines out there, and Google is at the top without a doubt. So instead of focusing on every other search engine for marketing, you should focus on the relevant one. Most competitors in the tradie industry always seem to put ads on google.

Social Media Ads for Tradies

Always begin with studying what your competitors are doing. So, you don’t need to target every other social media. Stick to Advertising only on Facebook; this should be enough to generate enough leads for your business.

Directory Signups for Tradies

Signing up for directories might not always generate leads, but it does help with website visibility. There are so many websites you can sign up for free to register your business.

gumtree.com.au
locanto.com.au
yelp.com.au
hotfrog.com.au
startlocal.com.au
goguide.com.au
yellowpages.com.au
truelocal.com.au
localbusinessguide.com.au
purelocal.com.au
searchfrog.com.au
aussieweb.com.au

Email Marketing for Tradie

Email marketing still has vast potential. Do not let anyone tell you it does not work in 2021. It does work well if you do it right.

The first step is to collect audience, potential clients’ emails. Once you have enough emails, create personalized emails to send out offers, newsletters, blog updates, and so on. This will get you recurring clients and keep good relations with customers.

Marketing for Business Expansion

Business expansion is necessary for growth. It would be pointless to do marketing in other territories if you cannot provide services there.

If you like to take it from the bottom, try auditing your business with an expert to test whether everything is on the right path or not. It is always a good practice to talk with an expert in the industry before you dive in with your business. You will need to acquire builders license of all the regions to expand your business throughout Australia.

Now that you have a basic understanding of the entire Tradie marketing, you should not blast off. Instead, take it slow; take one step at a time.

Mon Jun 28

9 Rules In Construction Site Safety

Written by NewsServices.com

In construction, one of the common mottos should be safety first. Construction sites are very dangerous places to work, and many people are being injured due to construction accidents and mishaps.

If you're into construction, you have to do your best to keep you and your workmates safe. The following construction safety rules are essential for keeping everyone safe on site.

1. Always Wear Your PPE

Construction sites are hat-hard areas, and you'd need to be protected when you're out there. If something goes wrong, your last line of defence would be your personal protective equipment (PPE), so you have to wear it at all times.

There are different types of PPE in construction. And employers usually offer them based on your station or area of vulnerability.

PPEs are provided for one reason—to use them for your protection. Protective equipment used in construction protects your whole body from different types of hazards. Here are examples of PPE used in construction and their purposes:

* Helmets provide head protection.

* Face masks protect the respiratory system.

* Goggles shield the eyes.

* Earplugs protect the ears,

* Gloves cover the hands and arms.

* Safety shoes keep the feet safe.

* Work suits offer body protection.

2. Do Your Induction Before You Start Work

No two construction sites are the same. Each has its unique set of potential hazards. Some sites have specialised equipment, like those at AOR Cranes and other construction service providers, while others will have general equipment. No matter how much experience you think you have, you'd need to be oriented before you begin to work on a new site.

Inductions are an important part of each new construction project because they tell contractors and other workers where to do what and when. If you miss an induction, you could end up doing the wrong thing and endangering your life and others’.

3. Follow The Safety Procedures

Like any other industry or organisation, a construction site would usually have a code of conduct with safety procedures. Therefore, you have to fully understand the safety procedures before you begin to work on the site.

The safety procedures are put in place based on the risk assessments carried out, so you need to take them seriously. If there are vague instructions in the safety procedures, never think twice about seeking clarity. Many have perished on construction sites due to their lack of knowledge.

4. Follow The Safety Signs

The safety signs in construction are designed to reduce the risk of injuries on sites. They're intended to point you in the right direction of the equipment, restrooms, medical facilities, and other useful areas, like exit points. They’re also there to warn you about dangerous areas or hazardous materials.
Signs are not just for the benefit of contractors. They’re also meant to protect everyone visiting a construction site. It’s just important to never miss the safety signs in construction.

5. Keep It Clean

Construction could be a messy business. A construction site could easily be a fertile ground for slip and fall accidents. Hence, you have to get in the habit of cleaning up as you work to reduce the chances of avoidable trips and falls.
If you keep the construction site as tidy as possible by clearing pathways and disposing of hazardous materials, you reduce your chances of accidents. In addition, entrance and exit areas have to be easily accessible.

6. Don't Tamper With Equipment

If you're not an expert at fixing equipment, leave it alone. Don't attempt to fix any equipment, even when you think something has gone wrong with it. It's always advised to report any anomaly to the right people.

If you tamper with your work equipment, you're not only putting yourself at risk. You’re also likely to cause injury to others if a serious malfunction happens later on. So instead of fixing something you know nothing about, let the experts do the job.

7. Use The Correct Tools

There's no one-in-all tool in construction. Each of the hundreds of tools and equipment has its own function, so ensure to use the correct tool for each task. Besides using the right tools for the job, you have to inspect the equipment before using it. If it's showing signs of malfunction, you know what to do. If you don't, then reread rule 6.

8. Ask If You Need To

Knowledge is power. If you're unsure about anything, seek knowledge by asking. Getting clarity about things could save you and others from unnecessary mistakes and injury. Your supervisor or other superiors are there to demystify anything that may be uncertain.

9. Be Alert

One of the best safety rules to observe on a construction site is being alert. To stay alert while on the job, you have to do the basics: get enough sleep and don't drink alcohol if you're working. When you're alert, you're able to avoid potential hazards easily.

Conclusion

Construction sites are dangerous places where accidents could happen. It’s crucial to follow all the safety rules and regulations to minimise the risk of injury while on site. After all, rules are meant to be followed.