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Security For Small Business: Everything You Need To Know

  • Written by NewsServices.com

Whether you sell products online or own a brick-and-mortar store, taking active measures to protect your business and increase security is key to long-term business success. Theft, hacks, property damage, and other security hazards are common issues that many businesses face. Thankfully, there are a number of different things you can do to reduce the chances of your business having to deal with these security threats. Today, we look at our top 6 security tips for small businesses, so grab a cuppa and keep on reading to find out more. 


  • Invest In A Reliable Security System

One of the most obvious and effective ways of shielding your business from theft, property damage and other hazards is to invest in a reliable security system. The primary purpose of any security system is to protect your property, including everyone and everything inside. Hiring security guards on top of investing in a quality monitoring system can also provide you with an extra layer of insulation should something go awry. 

A commercial security system that is too complex to understand is, to put it bluntly, absolutely useless. This is why ensuring that you choose an intuitive system that your employees can easily navigate is essential. Furthermore, be sure to ask about the kind of equipment your security company will be installing. It is important that you make sure you understand what features are applicable to your business and what monitoring services are used. 


Will your alarm monitoring continue if you lose internet connection? Is there a backup strategy for remaining online if you lose power? These are important questions to ask before you commit to any security system, rather than finding out about them once an emergency strikes.


  • Utilise Payment Encryption At All Times 


Did you know that over 65% of data breaches in retail occur as a result of payments and transactions not being secured well? The last thing you want is to put your customers at risk, which is why using high-tech payment methods that have integrated encryption solutions is a must. Payment encryption prevents cybercriminals from accessing sensitive customer information and reduces the likelihood of credit or debit card information being stolen. Be sure to use encryption technology across all your POS terminals and perform regular checks to make sure proper encryption is implemented across your entire environment.

  • Train Employees To Detect Shoplifters


Training employees to detect potential theft or shoplifters can be an incredibly effective retail risk management strategy. Your employees need to know how to recognise unusual customer behaviour in order to decrease inventory shrinkage, minimise losses and deter external theft. A simple yet effective means of training staff is with the help of a retail loss prevention course. These online courses are inexpensive and aim to equip staff with the tools and skills they need to identify potential threats to the business. 


  • Integrate Access Control


Access control technology is used by thousands of businesses to monitor every entrance and exit of a store. This also includes staff entrances which need to be controlled by an authentication system such as a card reader. Some of the more advanced access systems also offer facial recognition capabilities in place of swipe cards or tags. 

Access control can help you monitor staff activity and restrict access to items and areas that are off-limits to customers. Furthermore, they can limit the spread of germs (especially vital in COVID-19 times), stop intruders, and uphold a positive workplace experience. 


  • Perform Background Checks on Employees


As much as we don’t want to think about it, internal threats exist in every workplace. Your staff can be your best asset or your greatest weakness, so ensuring that you hire wisely is key. A great way to vet staff is to perform background checks during the recruitment process. The benefits of background checks include finding out if a candidate has a criminal offence and gaining insight into any past work history. Background checks will help your business safeguard its reputations by creating a safer, more secure work environment staffed by qualified employees. To find out more about how you can safeguard your business from employee theft, be sure to check out this article


  • Post Deterrents


Last but not least, deterrents in the form of signs or regular announcements can go a long way in preventing theft and other threats to your business. Signs that say your store prosecutes shoplifters, CCTV cameras in plain sight and alarm systems at the door are all fantastic ways of deterring shoplifters from trying to pull a sneaky one on your business. These simple yet effective deterrents also make it easier for you to better monitor your store in a more public manner without inconveniencing customers.


Whether it’s shoplifting, fraud or employee theft, retail crime impacts profit margins and puts employees and consumers at risk. We hope that these 6 helpful tips have given you new insight into how you can better protect your business security. What are some of your tried and tested methods of keeping your business safe? Be sure to leave a comment and let us know.

5 Ways To Transform Dental Website Traffic To Dental Patient

  • Written by NewsServices.com

Your dental practice should undergo proper optimization to continue attracting new patients in this digital age. 

People nowadays use the internet to find products or services they need. Further, they use search engines to locate local businesses. With so many dentists available in your area, it's critical to make your dental practice stand out online if you want to gain new leads and further culminate your reach. 

Although several popular digital marketing tactics are available, determining which one works best will take time and effort. If you're thinking about search engine optimization (SEO), consider working with reputable providers of local SEO services for dentists who can give your dental practice website a fresh upgrade. Whatever strategy you choose, you must get started as soon as possible.

Here are a few ways to increase the chances of transforming the traffic to your website to clients.

  • 1. Create A Responsive And Well-optimized Website

Your dental practice should stand out positively when it comes to first impressions, particularly with your online site. If you already have one, it might be time to give your web design a major facelift. 

It’s recommended that a website should be interactive and engaging yet dentists may sometimes overlook them. 

Keep in mind that your website is the face of your dental practice. As a good starting point, consider investing in a professional dental website, ideally designed by an agency with extensive knowledge of the dental industry and incorporating appropriate design concepts, SEO, and user experience.

A well-structured dental website will work as an excellent marketing tool for your dental practice and should have the following characteristics:

  • * Seamless and straightforward navigation; 
  • Mobile-friendly and responsive design;
  • * Informative and relevant content;
  • * Strategically curated photos and videos;
  • * Conspicuously placed contact information, including links to social media pages; and
  • * On-page SEO.
  • 2. Use Search Engine Optimization (SEO) Techniques

If you have an effective and well-planned SEO strategy on an ongoing basis, it'll ensure better rankings on the search engine results page (SERP). The strategy entails incorporating relevant keywords into your website and content to improve your search engine rankings.

The keywords are the different terms or phrases your target audience utilizes to look for information in search engines. Certain dental practice keywords can help you attract more dental patients by driving more traffic to your website.

The main objective is to drive revenue growth by widening the reach of your online presence. The ranking of your dental practice website is a clear indication of how likely a potential patient will visit your site. If you're fortunate enough to reach the top of search engine results pages, you'll have a better chance of gaining more patients.

  • 3. Take Advantage Of Pay-per-click Search Advertisements

Another way to gain new dental patients is through pay-per-click (PPC) search engine ads.

A PPC model involves only paying a fee every time someone clicks on an ad.

Today's search engine users are said to be more likely to click on the top two results from their search query. Remember that paid search ads are one of the best ways to get to the top of the search results and gain early clicks.

  • 4. Click-to-call Plays An Important Role

Make clear, compelling call-to-actions (CTAs) a priority in your marketing campaigns if you want to attract new patients to your dental practice.

A call-to-action button plays a crucial role in converting a visitor into a patient. A well-structured website, effective SEO strategies, and local listings are all important, but your efforts will be useless if you don't provide a clear path for visitors to schedule an appointment.

It's crucial to provide the contact details of your dental practice on every advertisement, website, and local listing. The phone number should have a prominent call-to-action button near the top, even on your mobile website. 

  • 5. Harness The Power Of Positive Reviews 

It'll be easier to attract new dental patients if you have positive reviews to show that you provide high-quality services. People are more likely to choose a dentist who has received numerous positive reviews. Today, your online reputation plays a crucial role when it comes to your digital presence. Make an effort to include it in your dental marketing campaign.  

Remember that reviews are among the main aspects people think about when deciding. With this in mind, if you can get some of your current patients to begin with through referrals from family or friends, ask them to write reviews for you on your website. 

Getting negative reviews is also part of the process, but you need to deal with it properly. Ignoring them will only aggravate the problem. Make sure to respond to all positive and negative reviews posted on your online page.

Final Thoughts 

Your dental practice's success depends on a well-thought-out marketing strategy. If you want to ensure your dental clinic continues to gain more patients, make it a priority to make the most of these strategies mentioned above. 



Read more: 5 Ways To Transform Dental Website Traffic To Dental Patient

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