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Tips to Strengthen Your Position in the Market

  • Written by News Company


A brand is more than just a business or a company. Your brand is what people say about you when you are not present and ultimately defines your company or organization. Positioning is the process of distinguishing yourself from your competitors in ways that customers prefer your products over your competitor's offerings. It is the act of portraying your company's products in such a way that it leaves an ever-lasting positive image in the minds of your customers. The main benefit of proper positioning in the market is that it controls what the market perceives about you and helps make your products and brand more attractive. Many businesses and companies struggle to position themselves in the market and fail to show what they stand for. If they don't do it in the right way, people struggle to understand what you offer and whether you have the know-how of what it is that you are trying to offer.

But don't worry as today we are going to give you some major tips on how you could improve your overall positioning in today's competitive market.

Tips to Strengthen Your Position in the Market:

  1. Create a Brand Positioning Strategy

If you haven't done it already, it is a good idea to create a brand positioning strategy and start focusing on the matters which require more attention. Things might not be working out for you and you might be thinking, do I want to change my position in the market? What people should I target my brand at? Are there any online services available to help to do all of this? Don't worry, you can search for brand strategy Melbourne on the internet for an answer to all of these questions. Creating and starting with a good brand positioning strategy is the first step if you want to have a good position in today's market.

  1. Know About Your Competitors

It is important to identify with whom you are competing in the market. This can be done by performing a competitor analysis. This research or analysis will help you identify what you can do to gain a competitive edge over others. Conduct market research and ask your sales team about the competing companies they encounter during the sales process. Ask for feedback from your customers about what other choices they had before considering your brand or company. Sign up on social media apps like Facebook or Instagram and search for companies that cater to the market that you want to tap in. Once you have identified your competitors, its time to conduct an in-depth search about what products and services they offer, what their strengths and weaknesses are, what marketing strategies they are using, and what is their current position in the market. Once you have done the SWOT analysis and gathered enough information, you can work on your strategies to gain a competitive edge over them.

  1. Know Your Targets

Never give what people need, give out what they want. People usually don’t buy what they need, they go for products that they want. It is your job to discover what people want. Knowing the target market is one of the most important steps you can take to ensure that your brand or product is catered to the right market. For example, if you want to sell a t-shirt, go for clothing stores as people are already there to buy t-shirts and other apparel items. Negotiate with the top retailers in the market to stock up your products at the best possible price. Hopefully, you will find success and this will strengthen your position in the market.

  1. Factor In Current Trends

Factoring the current trends and jumping on that bandwagon can be a great strategy to gain a high position in the market. Nowadays, the green movement is on the rise and many people are looking for products or brands that are sustainable and are environmentally friendly. Nowadays, more people are using eco-friendly products and services. You should also have a look into this, as the more products you sell, the better position you have in the market. Going green also avoids pollution in the environment and helps the world become a safe and healthy place.

  1. Be Consistent

Consistency is the most important factor for any brand or company to thrive in the market. Once you know what is driving your brand forward, you need to be consistent with it. A great way to be consistent with your approach is to create some guidelines that you can follow daily. How many times has it happened that a product was great at the start but started losing its market share as the quality went down the line prompting you to lose your clients and degrading the position of your brand or product in the market? A study shows that companies that present their brands with consistent quality are likely to experience up to four times more visibility in the market.

Conclusion

Great brand positioning is key to a certain product selling more or for a company to have a strong positive image that it wants. Every company desires to be at the top when it comes to the market. Consistency along with customer satisfaction and other aspects are crucial for a brand to achieve success in the market. Today we have made you aware of some tips you can apply to your company or brand to position it at the top of

Six challenges web designers face when working with clients

  • Written by News Company


Web designing is an exciting yet complex task to handle as it requires authentic, powerful brainstorming with creativity. The web designing job is no more about creating something on your own, but it depends on the client's creativity. You have to bear stress from your boss, your client, from the client's customer. The project is under the budget, and your frustration always remains unpaid and undervalues.

Just imagine that you are a full-time web design agency in Sydney where you are free enough to utilize your skills, you have an infinite budget, and your clients are super easy and above all your design accepted in the first go; does it opposite to your current job?

I have listed six challenges web designers face when working with clients, and I am pretty sure one can relate easily.

Instructions are not Clear

You, as a web designer, need to know your client's vision and expectations during the early meeting if you are dealing with a new client. Unfortunately, your client is giving you some unclear ideas about the website like; make the first page of the website pop, we are looking for a wow factor, I need a website that can grab the attention of the visitor, the website should be eye-catchy, and the list goes on. But they don't understand that this kind of guideline doesn't help the designer.

What you can do is to prepare a simple questioner when you are asking about their expectations regarding their website. For example, you can ask them to show you five websites they like and ask them what's good in it that appeals to them. You can ask them to show you the worst examples of the website so you can avoid such mistakes.

This practice can help you better to know what the client is looking for; by doing so, you can evaluate what the client is looking for.

These are some very important tactics that can help in knowing the client's stance towards their website. You can simply save your time by guessing what your clients are looking for from you, and you can do multiple revisions if required.

Low Budget

Most of the time, clients come to a web designer for redesigning their website. Upon asking the budget they say it’s too expensive, it's sure that designers are facing such situations every time that client doesn’t have any sound budget in their mind. When the designer suggests them a budget, they say it's too expensive, and they can't afford it, which shows they have a budget.

So, as a designer, if you want to avoid this situation, it’s better to rephrase the question while negotiating about the budget. You can ask them; “May I know which budget you want to go for, USD 3000-USD 6000?” this way your client will be more comfortable in choosing the budget that suits him.

Requirements are not clear

Your client comes to you to get a new website and then he restores the site as this is the requirement of the time. Redesigning a website is good if your website is too old and not up to the mark if we talk about SEO. But before starting the project of redesigning it is far better to ask your client what are their goals in terms of UI/UX, SEO and conversion so the designer can take these areas into main consideration. You can avoid huge shocks after re-launching the website. 

Deadlines are unrealistic

Web designing is not an overnight task, and it takes time to brainstorm, organize the data, discuss with other departments. You are getting those clients who will give you unrealistic deadlines from time to time. You need to be very clear from the beginning with your clients to avoid unnecessary stress. As a designer, you have to tell your clients how much time is required to design each stage and what could be the possibilities that can be the reason for the delay.

Make sure the turnaround time is mentioned in the agreement under normal conditions; this could avoid latent arguments from the clients. You have to guide your clients that the quality of their website is directly connected with the time. If the designer has less time to design a website, the final product would be of lower quality. 

Contradictor Instructions

Make one thing very clear that your clients aren't experts in web development and design, so it's a bit hard for them to visualize how the website will function until they see it upon completion. No doubt such situations can be very frustrating, but a little understanding can solve all of your and client's problems.

One of the best options for dealing with such clients is to listen to them and come up with what they are looking for. And besides their idea, you should have one more option that best suited for the situation. Now show them both designs and explain to them where they are lacking and what should make their website better. This is because this is your job, and you saw lots of examples daily. These tactics are no doubt worth implementing. Just give it a try!

Language difference

Wireframe, Responsive design, UI/UX, CMS; all of these terms mean something to you as a designer but the clients are unaware of these terms, and he thought you are speaking the Greek language.

This is the time when you think that you have knowledge of such terms and your client is not. So talk to them in their language, and avoid these words. If it's necessary for you to use these terms, better explain them one by one. 

Most of the time, it’s better to show your clients real-time examples instead of telling them about these terms. 

Conclusion

Your client may not know anything about designing a web, what would be the cost of this job, how much time it needs; this is the responsibility of the web designer to communicate properly about the project, this is you who can assist them in the whole process of designing a web. You can help them in asking questions and play your role in making good decisions. By doing so, you will be able to deliver a good web design to your client, and this can nurture a long-lasting relationship. This sort f experience isn't taught at schools, and you have to tackle it as it should be to be a better web designer.

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