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How to Use Gift Cards to Grow your Hair Business

  • Written by: News Company


Gift cards are brilliant ways to grow your hair business. According to research, about 74% of customers love receiving gift cards. These cards are a great way to improve and grow your business and clientele. Also, according to research, the gift card industry reached an all time high of $160 billion in 2018 alone. That is a completely untapped revenue stream for your business. To make your business stand out you could also include free gifts  like hairdressing scissors to the gift cards either for the purchaser, the user or both. Here are some of the ways gift cards can grow your business. 

Exposure

Gift cards introduce your business to customers who may never come into your shop. If your services are top notch, the easiest form of recommendation would be from loyal customers who purchase gift cards for friends and loved ones. These newly minted customers might go on to become repeat customers and the cycle continues.

Another way gift cards can get you exposure is by adding them as gifts to be won, say at your local charity function. You may add things related to your business like one of a kind limited edition hairdressing scissors, making the gift cards more desirable. Not only does it get you more customers, it also creates opportunities to advertise your brand. It’s really a win-win situation. 

More Profit

Did you know that people tend to spend more when they have gift cards? According to statistical data, the average person spends over $30 more than the value of the gift card. Not only do you make more from gift card users, but the likelihood of the purchaser of the gift card spending more at your shop is at a 70% high.

Most salons see gift cards as low sellers. This perception is not true. Create awareness on the gift cards, spruce them up to look snazzy and worth every penny, give your buyers something unique and watch your bottom line increase. 

Increases Loyalty

This is a no-brainer. You can use gift cards as the central point in your reward program.  Here’s how you win; you not only keep reluctant customers happy, fulfilled and satisfied with a gift card, you also increase your sales.  You should give gift cards for a specific amount of purchases, especially during the holiday season. This drives more traffic to your salon, and increase sales because the incentives to spend more increases as rewards get bigger. 

Do not limit your gift cards to just physical purchases, add them as e-gift cards on your website. Give people the option of purchasing them online, reloading them or transferring them as gifts to people who use your business’ website. With this the possibilities are endless. You can get an intimate knowledge about your clients purchasing. 

Use Gift Cards to Drum Up Staff Morale

Companies usually have an employee discount. While you might not be able to afford that, giving your staff gift cards as a reward for their stellar work motivates them to do more.

Give offers to employee of the month, add them to the salary package of your  staff and give out discounted rates to families of staff. With all of this, not only will your staff give their best, you also get referrals from their families and friends. In the end, you create a staff reward program with gift cards that rewards your business too. 

Give Your Clients a Bang for Their Buck

In other words, make the gift cards too tempting to resist. Scout for creative and ingenious ways to create the best look for your clients. You can do this by creating a variety of designs and options for your clients to choose from. For higher value cards, give a complimentary box or just a branded satin bag or ribbon with your salon name printed boldly on top. Offer gift bags to place the cards too.

Most businesses make the mistake of printing higher end gift cards on a thin slip of uninspiring paper. That is a waste of time for your business, especially since gift cards are just that, gifts. Pay attention to the appearance of the card while also paying attention to other key factors. Sometimes the look of the card is enough to sell it. On a side note make sure that your terms and conditions are placed on the gift card in a discreet but obvious place. This is necessary to avoid any disagreement on the services being offered. 

How to Build a Sales Team

  • Written by: News Company


Every sales team sooner or later faces a problem of low efficiency. Most often, in such teams management structure is quite complicated. Even for small teams, it is quite difficult to build a clear hierarchical structure. However, exactly this structure most of all influences the effectiveness of the team as a whole. Hierarchy, as a rule, divides people into groups and worsens internal communication. But there is a perfect solution to improve relationships. And this solution demands the installation of an effective CRM system to create an effective team.

How CRM for Sales Can Improve Customer Relationships

A multifunctional CRM-system for customer relationships management like NetHunt can help companies to increase profits and bring transactions to a successful conclusion, building personalized communications with potential and existing customers and offering them the right product at the right time. But, there is more than just client management within this system. This CRM for a sales team allows ensuring the proper functioning of different departments of large companies and organizations. Using advanced tools like TrackTime24, for better conversion the leadership can easily control all aspects of a successful sales business: customer success, accounting, sales, and marketing. This CRM allows sharing the most important information between different departments, appointing the responsible employees to manage separate projects and track their completion. With such a tool every sales team member will clearly know what kind of work he/she is responsible for and will have a possibility to track their success throughout the whole project. Also, this system allows visualizing all hard and weak sides of the current marketing strategy as well as allows collecting important business data to build a further business strategy. With such s powerful tool customer management becomes an easy and interesting process.
 

Tracking the Sales Team Effectiveness

Sales efficiency depends on a wide range of factors, the key of which is the ability to manage a client’s journey through the sales funnel - from attracting to a successful closing of the deal, cross-selling and further servicing. The NetHunt CRM system for better sales allows customers to add new leads in a few clicks, qualify them, assess readiness for purchase using predictive scoring tools. What is the most exciting about the NetHunt CRM implementation is that all it works within the usual Gmail mailing service. The NetHunt performance is based also on the work of Google Calendar, Google Drive, and Google Hangouts. The CRM system successfully combines all features of the above-mentioned programs and allows using them with higher efficiency in order to be able to do the following:

*    Customize the CRM system to personal needs;
*    Get more positive customers feedbacks;
*    Adjust the number of fields for data collection for better customer relations organization;
*    Manage team permissions and visibility settings - this allows appointing different people to do different types of work in an exact sphere not confusing other employees’ documents and leads and not messing the work process;
*    Set the pipeline process by organizing different stages of the deals;
*    Create multiple pipelines oriented to be tracked by different groups of people.


NetHunt allows each member of the team to know better and be able to orient in his/her sphere of activity, manage the sales process, track their sales at all stages when they move through the sales funnel. Moreover, the Gmail-based interface that unites all the convenient functional peculiarities of Google products allows communicating with colleagues in terms of their work not making special requests relating to the work of separated departments. This accelerates the tempo of obtaining important information timely and allows organizing the work process smoothly. The role of CRM for sales teams can not be exaggerated. It improves the sales process and fully protects the investments made to improve the sales business.

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