Naritas Finance
Daily Bulletin

Entertainment

  • Written by News Feature Team


Until relatively recently, the gaming industry was definitely a man’s world. Dominated by male developers, studios owned and financed by men, and male gamers, the sector was one that seemed to forcibly shut out women. Even the gaming world’s products, which featured conflict, sporting and fast car titles apparently aimed at men, were seemingly released in ignorance of female fans – but all that is changing. Indeed, it’s estimated that women and older players now comprise Australia’s fasting growing gaming audience, and increasing numbers of developers, designers and testers are revealing themselves to be women. Why has there been this shift, and where do we go from here?

Who runs the gaming world? Girls!


According to official studies, some 47% of Australian gamers are now women. That’s a heck of a shift in female favour, and in stark contrast to the aggressive marketing techniques used to pique the interest of adolescent boys and young men. Yes, the image of boys and men playing video games is an enduring one, but women are fast fighting back – despite the industry’s seeming reluctance to welcome them. To the gaming industry, boys are gamers, but women are merely “girls who game.” There’s a long way to go, and yet women don’t seem to mind; these players and developers are incredibly resilient, and are set to take the gaming world by storm.

The rise of mobile gaming


The rise of mobile gaming has long been attributed to women, while online casinos and games associated with social media have also seen huge leaps in popularity – again, because women are choosing to play them. It would appear that women are the ones truly embracing this new technology, and making the most of the social benefits that come with it. From chat rooms and forums, to social media platforms devoted to gaming, women seemingly own this corner of the market, and they aren’t letting go.

Online poker and its female fans


If women can be thanked for the rise in popularity of online casino titles and mobile gaming, their presence should also be felt across the world of poker. As glamorous and challenging as it is, poker was seemingly designed for the female player. More women – and younger ones at that – are choosing to play poker, and they’re actually pretty phenomenal at it. Indeed, this article from 888poker regarding whether women could beat men seems to suggest that they not only have the ability to beat them but are also actually doing so. As poker becomes more accessible to women via mobile platforms and online casinos, and more is invested in its image via television and Internet advertising, it is quickly losing its male dominance.

The increasing popularity of girl gamers


There has been a marked increase in the numbers of girls streaming their gaming progress on social platforms such as YouTube, while more women than ever are choosing to blog, vlog and write articles for the gaming industry. Finally, girls have role models in this world, and they’re embracing their existence with increasing confidence – forging ahead regardless are online sensations such as Anita Sarkeesian, who aims to analyse the role of women in games and gaming; Reine Abbas, who is tackling games development from every angle; and Mitu Khandaker-Kokoris, whose impressive leaps into the gaming world are teaching girls that it’s okay to want to develop and play games, and to be themselves while they’re at it.

While it’s certainly true that women are fighting back and taking their rightful place in the gaming world, there is still a long way to go. Increasing numbers of women are turning their hands to design and development, and choosing to play logic, puzzle and casino titles, but a void between women and stereotypically machismo titles still exists. The gaming world is an exciting, diverse and satisfying one that should have its doors open regardless of who has come calling. Isn’t it time for more female protagonists, larger numbers of women developers, and invitations to girls to play whatever title they choose?

Politics

The Coalition will boost support for veterans and their families

SUPPORT FOR OUR VETERANS AND THEIR FAMILIES   The Coalition will boost support for veterans and their families as part of a $63.2 million suite of initiatives to create Veterans’ Wellbeing Centres...

Scott Morrison - avatar Scott Morrison

Prime Minister interview with Natalie Barr, Sunrise

Prime Minister Scott Morrison joins me now. PM thanks for your time this morning. PRIME MINISTER: Thank you. BARR: Do we have any knowledge as to who is responsible for this devastating attack? ...

Natalie Barr - avatar Natalie Barr

Retirees Question Research for Labor Policies

The Association of Independent Retirees questions the research undertaken by the Labor Party in developing a number of their policies including franking credit refunds, negative gearing and capital ga...

Association of Independent Retirees - avatar Association of Independent Retirees

Business News

Running Your Own Internet-Based Clothing Company

The Internet era has completely transformed the way in which the world works. All industries have been affected by the advent of the web, from local restaurants to multi-billion-dollar international...

Eric Horowitz - avatar Eric Horowitz

HOW REALISING RELEVANCE CAN DRIVE ONLINE SUCCESS

Most of us in business have heard the old adage, “half of your marketing spend is wasted, but you do not know which half”.   We now no longer need that to be true. Why? Well, you see we used to ta...

Drew Bowering, Senior Director of Market Management, Expedia Group - avatar Drew Bowering, Senior Director of Market Management, Expedia Group

MoneyGram and 7-Eleven expand partnership

  MoneyGram (NASDAQ: MGI), a global provider of innovative money transfer services, has renewed its partnership with 7-Eleven Australia for an additional five years, ensuring that consumers continu...

Media Release Service - avatar Media Release Service

Travel

Things to Consider Before Emigrating to Australia

Moving abroad is often a big and an overwhelming decision that can hugely change your life and your future. Therefore, it is important to spend some time considering where you want to move to and rese...

News Company - avatar News Company

The Majestic City of Innsbruck

Innsbruck is the capital city of Tyrol and is the fifth largest city in Austria. It is located in western Austria between the high mountains of Karwendel Alps in the north and Patscherkofel in t...

Nico Hoffmann - avatar Nico Hoffmann

Bedsonline hosts Australian events to celebrate new brand launch

SYDNEY, April 15, 2019 Bedsonline(https://www.bedsonline.com/home/en-na), the leading global provider of accommodation and complementary travel products exclusively for travel agents, has hosted a ser...

Bedsonline - avatar Bedsonline

ShowPo