..

Fashion & Beauty

  • Written by Tess Sanders Lazarus



Fairy Floss is an Australian fashion brand of urban wear clothing and it has now become a world leader in its field.  Hailing from Byron Bay, the brand is designed locally and made using high quality fabrics.   Its style is influenced by a broad range of alternative styles including tribal, festival wear, burlesque and steampunk. 


The brand has grown in popularity as it also reflects the wildly popular wear seen in films and television productions such the Hunger Games and Game of Thrones.   Already available online, through stockists and at Fairy Floss’ flagship store in Byron Bay, owners Revital and Alex Lev have expanded their physical presence and opened a boutique store in Fitzroy, Melbourne.

 

“Fairy Floss stands out from our competitors as a pioneer label in the neo-tribal fashion industry,” Ms Lev said today.

 

“We have been creating new collections for women and men, every season and have been stocking the wardrobes of festival-goers for over a decade.

 

“The success and popularity of films and TV show like the Hunger Games and Game of Thrones has taken our popularity to a new level.    In fact, our latest collection was inspired by the movie ‘Mad Max’ – ‘Post Apocalyptic Madness’.

 

“Our online shop has been doing so well and we have so many customers in Victoria, we decided to provide the market with a physical presence so everyone can come in and experience Fairy Floss in person.

 

“Alex and I are so passionate about what we do, that we have managed to create a certain look that has now come to be recognised by people in Australia and around the world.

 

“Fairy Floss is definitely alternative to mainstream fashion; the tribal style is also known as underground style and there are so many designers across the globe that are a part of this movement.

 

“When you see someone on the street wearing particular threads, you immediately recognise them as part of your tribe.  It’s a big free-spirited family we have and we are so lucky to be designing for them.

 

“Our style suits so many people, music festival lovers, burlesque lovers, Game of Throne followers, urban and street wear lovers, anyone that appreciates alternative fashion.

 

“Alex and I have been travelling the world for many years, we’ve danced on many dance floors across the globe and we know what people like to wear – you need something sturdy yet stylish, something you can keep for years and we are happy to provide that.

 

“We are committed to service to ensure everyone loves our clothes and the experience of being part of Fairy Floss.   In 2015, we were awarded the Gold Award from the Australian Business Quality Awards for Excellence in Customer Service.

 

“Alternative fashion is definitely a niche market.   As creative designers in the fashion industry, we believe that we don’t just sell a garment, we create a form of self-expression.

 

“Each season sees us create intricate new designs and we love having customers approach us at festivals wearing pants they bought from us four years ago.

 

“The new Melbourne store is so exciting.  We love being able to open our doors to new customers in Victoria.   I think timing is everything and though it was daunting – Melbourne is definitely ready for us.”

 

While the Fairy Floss brand is expanding its physical presence in Australia through the opening of its new boutique in Fitzroy, its clothes are continuing to be worn by musicians and celebrities across the world.  Overseas orders for the brand's unique range of clothing are continuing to grow and owners Revital and Alex Lev are excited that the brand is attracting so much support across the world.  

 

www.fairyflossbyronbay.com

Politics

Prime Minister interview with Alan Jones

Good morning Alan.   ALAN JONES: Thank you for your time. Could I just begin by saying that politicians rarely get praise. I have been speaking to farmers during the course of the weekend. You wen...

Alan Jones - avatar Alan Jones

Scott Morrison on Shorten's Border Protection backdown

Border Protection   PRIME MINISTER: Less than 24 hours ago, I warned Australia that Bill Shorten would make Australia weaker and the Labor Party would weaken our border protection. That they could...

Scott Morrison - avatar Scott Morrison

Funding to support women and children escaping domestic violence

Hundreds more women and children escaping domestic and family violence will have a safe place to sleep with a $78 million investment by the Morrison Government.   This investment includes a $60 mi...

Scott Morrison - avatar Scott Morrison

Business News

Why Branding is vital to your family owned business

Once available only to large corporations, branding is now more accessible and vitally important to every size (and type) of family business, including yours. But what is branding and how does it ...

Stella Gianotto - avatar Stella Gianotto

Statewide Super announce Tony D’Alessandro as CEO

Tony D’Alessandro Tony D’Alessandro will be the new Chief Executive Officer of Statewide Super, effective 1 March 2019. Mr D’Alessandro will replace Richard Nunn, who in January announced his ...

Media Release Service - avatar Media Release Service

Why ‘Handover Culture’ Doesn’t Exist in Australia – And Why It Should

Handing over a business to the next generation might seem like something that can wait, but Australian business is largely unprepared for succession – and that’s a problem.   Handover culture is t...

Andrew Williams - avatar Andrew Williams

Travel

Fun Things You Must Do In Perth

Perth: Sun, sand and 19 beaches might seem to sum up the city, but not quite. The sunniest capital city in Australia offers so much more for you to do. Regardless of what your idea of fun is, you wi...

News Company - avatar News Company

ex-HMAS Tobruk dive site Fraser Coast

Fraser Coast Has a New Sunken Treasure for Divers to Explore A rush of scuba divers from around Australia is expected to begin exploring the underwater wonderland created by the ex-HMAS Tobruk after...

Tracey Joynson - avatar Tracey Joynson

3 Steps to Make Your Dream of Working Abroad Come True This Year

Oh, the New Year. The time of year when anything seems possible and everything seems doable. For some people, nothing will change over the course of the next 12 months. For others, everything may. I...

Bevan Berning - avatar Bevan Berning