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  • Written by Pitch Engine
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Bring a new angle to tea service with Slenda Verve
Hot beverages are hot, regardless of the season. Younger consumers, especially Millennials, are seeking more complex flavors in all aspects of cuisine, including beverages. Bold flavors of herbals, florals and fresh spices are finding their way into hot beverages, including teas and coffees. The demand for specialty teas has created a need for modern presentations that enhance the experience. Set your hot tea service apart with the stylish lean of the Syracuse® China Slenda Verve collection from Libbey® Foodservice.

“The long-standing trend in tea gives owner/operators an opportunity to offer tea service in a new way by exploring hot tea and food pairings,” said Susan J. Dountas, director of foodservice marketing for Libbey Inc. “Similar to food and wine pairings, teas are being offered with cheeses and other food selections to create dynamic flavor combinations."

According to the Tea Association of the U.S.A., "Tea is the second most consumed beverage in the world today with four in five consumers drinking tea, including 87% of Millennials."

Blending impeccable style with proven performance, the Slenda Verve tea service and trays are part of the Royal Rideau collection, providing mix and match options with six other Syracuse China patterns. The uncommon leaning design of the Slenda Verve teapot, sugar pot and creamer bring an upscale and chic vibe to polished casual dining. With the resurgence of afternoon tea, the 23 oz. teapot with lid is ideal for guests sharing tea. The large oval tray, with its distinctive sloping effect, provides chefs a wide surface area for plating foods to accompany the tea service.

“This demand for tea, specialty tea drinks and warm cocktails offers growth potential for restaurateurs seeking to incorporate new after-dinner beverage offerings to their menu,” Dountas said.

About Libbey FoodserviceLibbey® Foodservice, a division of Libbey Inc., sets the standard in the foodservice industry for design, quality and service. Offering a full spectrum of inspired tableware products from fine dining to casual, it manufactures and distributes the complete tabletop, including Libbey Glassware, Syracuse® China and World® Tableware dinnerware and flatware. In addition, Libbey Foodservice distributes the Artistry Collection, which includes SCHÖNWALD dinnerware, Spiegelau and Nachtmann glassware, and Reed & Barton flatware, in select markets. For more information, visit libbey.com.

About Libbey Inc.Based in Toledo, Ohio, Libbey Inc. is one of the largest glass tableware manufacturers in the world. Libbey Inc. operates manufacturing plants in the United States, Mexico, China, Portugal and the Netherlands. In existence since 1818, the company supplies tabletop products to retail, foodservice and B2B customers in over 100 countries. Libbey's global brand portfolio, in addition to its namesake brand, includes Crisa, Royal Leerdam, Syracuse China and World Tableware International. In 2014, Libbey Inc.'s net sales totaled $852.5 million. Additional information is available at libbey.com.

Authors: Pitch Engine

Read more http://www.pitchengine.com/pitches/073e7b93-14e4-41e2-ad91-0f2df8f858a1

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