Peloton and Strava Partner on Indoor Cycling

NEW YORK (Feb. 18, 2016) — Peloton, the at-home fitness solution for live and on-demand group fitness classes taught by the best instructors in the world, has partnered with Strava, the social network for athletes, to provide a seamless workout and community experience.

With a new integration, riders on Peloton bikes are now able to track their workouts on Strava and join the Peloton Club, a community on Strava. Athletes can both analyze workouts and share activities with their friends and athletic network on Strava.

“This partnership is great for athletes who want to keep track of all their athletic activities, including indoor cycling classes on their Peloton bike,” said John Foley, Peloton CEO and founder. “Peloton and Strava have both created fantastic communities of supportive and competitive indoor and outdoor riders respectively.  Our riders wanted an integration with Strava and their riders wanted an integration with Peloton.  This was an easy one to prioritize and a big win for both communities.”

With millions of athletes connecting on its website and mobile apps everyday, Strava welcomes the addition of Peloton riders. “We are happy to introduce Peloton to our global community of athletes,” said David Lorsch, Strava VP of strategy and business development. “This integration allows Strava and Peloton riders to stay motivated and connect with their instructors, friends and other athletes.”

Peloton activities shared on Strava will include cadence, power output, speed, distance, calories and heart rate data. This feature is included for all Strava and Peloton athletes. Later this spring, Strava Premium members will have exclusive access to a selection of Peloton’s best indoor cycling workout videos taught by world-class instructors.

To join Strava, visithttp://www.strava.com. To purchase a Peloton bike or take a class at Peloton’s live New York City studio, visithttp://www.pelotoncycle.com.

About Strava

Strava unlocks potential through the power and purpose of sport. Designed by athletes, for athletes, Strava’s mobile apps and website connect millions of runners and cyclists every day. www.strava.com

About Peloton

Founded in 2012, Peloton represents the evolution of the at-home fitness market by merging high-design with modern technology to provide access to live and on-demand fitness group classes by the best instructors in the world. Peloton offers a completely immersive fitness experience, with the technology, performance metrics and social connectivity to make every workout both effective and addicting. Equipped with a 22-inch high-definition, sweat-proof touchscreen, this is the first and only fitness bike to fully integrate a home workout machine with live group cycling classes, allowing for interaction and competition with fellow riders across the country and real-time instructor feedback, while monitoring an array of output metrics. Peloton is sold online and in their growing number of showrooms currently including the following locations: Garden State Plaza and Short Hills Mall in New Jersey; The Westchester Mall in White Plains; and The Gate at Manhasset in New York; Corte Madera Mall, Fashion Island in California; The Natick Mall in Massachusetts; Boston; Tysons Corner Center in Virginia; and Northpark Center in Texas. Peloton also operates a premium cycling studio with live performance production capabilities in New York City that offers riders the opportunity to experience their favorite class in-person. For more information, visit:www.pelotoncycle.com.

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Contact: Jaime Kinsley

Tel.: (646)593-8727

Email: jaime@pelotoncycle.com