Read The Times Australia

Daily Bulletin

Mountain Apparel Brand Stio Brings a taste of Jackson Hole to Chicago

  • Written by: Pitch Engine
image

JACKSON, Wyo. (June 8, 2015) – Stio®, the Jackson, Wyoming-based mountain apparel brand, has announced the opening of its second Stio Mountain Studio™ in Chicago’s flourishing Bucktown neighborhood. The opening date is slated for June 6th with the Grand Opening events planned for the weekend of June 12, 2015.



Stio will bring to Chicago its unique line of “mountain town style meets backcountry performance” apparel. After a rigorous national search, the North Damen location in Bucktown was selected for its active, outdoor-centric population and status as a hotspot for young professionals with a hunger for outdoor adventure and appetite for the highest quality, most stylish performance apparel. Housed in a historic warehouse storefront, the Stio Mountain Studio™Chicago experience will balance the brand’s progressive approach to product design and fabric technology, with an architectural legacy as strong as the Teton Mountains from which the brand was born.



“We are very excited to open our second Mountain Studio™ in the great American city of Chicago. During the search for our next brand hub, we quickly fell in love with the Bucktown neighborhood and think it is a perfect fit for the Stio brand ethos,” stated Stio CEO/Founder Stephen Sullivan. “With year-round airline service and four direct flights per day in the summer and winter seasons, Chicago and Jackson Hole have already fostered a strong connection. We look forward to enhancing this relationship by bringing a dose of mountain soul to this already vibrant outdoor community.”



Retail is a key component of Stio’s long-term strategy and the company has plans to open Stio Mountain Studios™ in carefully selected national locations yearly. The brand is scaling rapidly, experiencing another strong growth year in the direct-to-consumer channel, and recently launched its widely acclaimed Spring/Summer 2015 Collection featuring the CFS, Divide and Crester collections.


The Chicago Stio Mountain Studio™ opening-weekend party will feature local food trucks, brews and product giveaways. A portion of the weekend’s sales will benefit Friends of the Chicago River, a local organization striving to ensure that the Chicago River remains one of the world’s greatest metropolitan rivers.

About Stio®


Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded to inspire connection with the outdoors through beautiful, functional, and innovative products infused with the soul of mountain lifestyle. Stio’s “mountain town style meets backcountry performance” product is sold via Stio Mountain Studio™ retail stores, Stio® catalogs and the Stio® website. www.stio.com

Authors: Pitch Engine

Read more http://www.pitchengine.com/pitches/4c5d23b7-8264-4496-9739-e009d1633603

Business News

How Telematics Helps Australian Companies Improve Productivity

Operating a commercial fleet in Australia is a uniquely demanding endeavour. Between the sprawling urban sprawl of cities like Sydney and Melbourne and the immense, unforgiving stretches of the Outb...

Daily Bulletin - avatar Daily Bulletin

Inside the Icon: The BridgeMuseum Officially Opens at the Sydney Harbour Bridge

A bold new way to experience one of Australia’s most recognisable landmarks has arrived, with BridgeClimb Sydney officially opening the all-new BridgeMuseum.  Located inside the Sydney Harbour Bridge...

Daily Bulletin - avatar Daily Bulletin

Is Your Brand Showing Up in AI Search? Most Melbourne Brands Aren't.

The New Front Door Nobody Told You About Something changed. Quietly. Without a press release. The way buyers find businesses in Australia has been rewired. Not replaced, rewired. Google isn't dead...

Daily Bulletin - avatar Daily Bulletin

How Australian Businesses Can Measure SEO ROI

SEO can feel vague when you are staring at a dashboard full of numbers that do not clearly connect to revenue. The key is to measure the right signals in the right order, then tie them back to outcome...

Daily Bulletin - avatar Daily Bulletin

How Commercial Roller Shutters Improve Site Security Without Slowing Operations

Security upgrades can be frustrating when they make everyday work harder. A door that takes too long to open, creates bottlenecks at shift change, or fails at the worst time can turn “better protectio...

Daily Bulletin - avatar Daily Bulletin

Why a Document Destruction Service Still Matters for Modern Businesses

Businesses generate large volumes of information every day, from staff records and contracts to invoices, reports and customer files. While attention often focuses on how documents are stored, the way...

Daily Bulletin - avatar Daily Bulletin

Bicycle Rack Safety and Space-Smart Storage

Bike storage problems usually show up as small annoyances first: tangled handlebars, scratched frames, and bikes that topple when you pull one out. Over time, those issues become safety risks, especia...

Daily Bulletin - avatar Daily Bulletin

How to Tell if a Childcare Centre Is a Good Fit for Your Child

Choosing childcare can feel like you’re making a huge decision with limited information. Tours are short, centres are often on their best behaviour, and your child might act differently in a new space...

Daily Bulletin - avatar Daily Bulletin

Car Import Timeline: What Usually Happens at Each Stage

Importing a car into Australia can feel confusing because multiple agencies and checkpoints are involved, and the timeline is shaped as much by paperwork quality as it is by shipping speed. The most u...

Daily Bulletin - avatar Daily Bulletin

The Daily Magazine

Gold Migration Lawyers in Liquidation: How the Closure Affects Your ART Appeal

If your appeal was with Gold Migration Lawyers, a recent change to how the Tribunal decides cases ...

The pressure cooker: life in urban Australia in 2026

Australian cities have always been demanding. Long commutes, rising housing costs, busy schedules a...

What Actually Makes a Good Criminal Lawyer in Melbourne

Most people only think about this question once. That is usually too late. Most people charged wi...

Why Working With A Chatswood Tutor Can Improve Academic Performance

Academic expectations continue increasing for students across primary school, high school, and senio...

Is It Worth Getting Solar Panels in Melbourne?

The real question is not whether solar works in Melbourne. It works. The question is what it is co...

How A Diploma Of Project Management Builds Practical Skills For Modern Work Environments

Developing the ability to plan, execute, and deliver outcomes efficiently is a key requirement in to...

How to Choose the Right Football for Every Level

Choosing a football may seem straightforward, but the right option depends on who will be using it a...

What to Ask a Wedding Photographer Before You Book

Booking a wedding photographer can feel deceptively simple: you like the photos, you like the vibe...

Why Stress Relief For Dogs Is Essential For Emotional Balance And Long-Term Wellbeing

Managing emotional health is just as important as physical care when it comes to pets, which is why ...