All about labeling from start to finish
Product labeling is a process that shows important information about a product to its customers. Some people confuse the labeling of a product with the packaging. The former mainly focuses on the product's written part while the latter covers the brand's logo and colors.
Details are required to be shown on a product label. These are usually located in the product's specific area or ingredient list. Some regulations also require certain warnings. The usage of sticker printing services is the best help you can have.
Important Things to Include in the Label
Aside from the brand name, the product also has to have a brief description that explains the goods inside the box.
When a product is part of a series, its series name should be displayed on the label. This is not required, but it should be visible to the customers to identify it.
In some cases, the packaging size must also be displayed on the label. This helps customers know how much they're buying. Usually, the size of the package is displayed on the label for various products, such as food and beverages.
The company contact information is also required to give government agencies an easy way to contact the company if they encounter issues with the product. It also helps the consumers reach the company for feedback.
Tips for a Lucrative Label Design
Tip 1: Having a design-optimized copy is important for any project, especially label design. It can help you avoid costly mistakes and deliver concise and clear content.
A product label is a type of label that contains various key information, such as the name of the product, the logo of the larger brand, and the unit of measurement.
For a brand new product launch, a more detailed and complex package design is recommended. This includes a list of ingredients, a product story, and directions to use.
Tip 2: Make sure that the label is written and easy to read. Ideally, you should use a font size that’s large enough to read for everyone, including those with reading glasses.
The font should have enough contrast to the background to make it stand out. If possible, choose a color that has both intensity and value, so it can be used as a contrast to the background. It should also depend on the type of product and its visual brand style.
Tip 3: Quality is very important when it comes to designing and printing labels. You should also pay attention to the various factors that affect the look and feel of the product, such as the type of surface that you choose and the way that you apply it.
Depending on the type of product, product labeling can be as simple as one or two lines. It can also be as detailed as the whole back of the product.
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