The blockchain could help advertisers lock up our attention
- Written by Eric T.K. Lim, Senior Lecturer in Information Systems, UNSW
The tech revolution is coming to advertising. Chatbots are replacing humans, big data threatens our privacy, and the blockchain is linking it all together. In our series on tech and advertising, we’re taking a look at how the industry is being reshaped.
While technology has been making more devices “smart”, and we carry phones with...






