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Why sports broadcasting could change the rules on sponsored content

  • Written by: The Conversation Contributor

As media businesses the world over struggle to identify successful new business models, sponsored content has been pounced on as one potential solution. The model – where brands pay media organisations to produce content related to their product – is increasingly being applied to sports broadcasting.

Sport is an expensive media product....

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Will house prices 'collapse' if negative gearing is changed?

  • Written by: The Conversation Contributor

There is much confusion about the effects of Labor’s tax proposals with respect to investors in rental housing. They propose to grandfather existing arrangements. But investors in the future can only negatively gear newly constructed housing, while the policy recommends the capital gains discount fall from 50% to 25%.

Claims by Prime Minister...

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  3. Defence: more bucks for our bangs
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  5. See the cosmos with X-ray vision: Japan’s new Hitomi space telescope
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  7. Strategic environment the most challenging Australia has faced in peace time: Turnbull
  8. When it comes to mental health, like attracts like
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  10. Should scientists engage with pseudo-science or anti-science?
  11. Defence white paper: why Australia will opt for Japanese-built submarines
  12. Explainer: the myth of the Noble Savage
  13. The Look of Silence and prequels bring Indonesia's dark legacy of 1965 killings into the light
  14. Explainer: what is elder abuse and why do we need a national inquiry into it?
  15. Crowd-sourced funding: Australia needs to learn from Italy's mistakes
  16. The proposed Senate voting change will hurt Australian democracy
  17. Does cannabis cause mental illness?
  18. Pancreatic cancer is really four separate cancers: study
  19. How universities can redress inequality
  20. Ocean acidification is already harming the Great Barrier Reef's growth
  21. Urban sprawl is threatening Sydney's foodbowl
  22. When ‘innovation’ fails to fix our finances
  23. Big four accounting firms avoid scrutiny in multinational tax avoidance
  24. Australia's digital divide is narrowing, but getting deeper
  25. What went wrong at the Melbourne Art Fair?
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  27. Branded for life? Sending the wrong message to young perpetrators of family violence
  28. How can Gary Gray remain shadow minister while denouncing the shadow ministry's policy?
  29. It's no guess Leyonhjelm’s tobacco inquiry will recommend reducing the tax
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  31. Energy markets: the planet's unlikely new ally in the emissions effort
  32. Domain versus REA shows it's time Fairfax went all in on digital
  33. Why is the UK ramping up costs for potential Australian migrants?
  34. ABC managing director Mark Scott's address to the National Press Club
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  36. Politics podcast: senator David Leyonhjelm on Malcolm Turnbull
  37. Say what you like about BHP, it didn't squander the boom
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  40. FBI vs Apple: giving up security and privacy could hurt us all
  41. Response from Tamara Galloway
  42. FactCheck: do Australians with an average seafood diet ingest 11,000 pieces of plastic a year?
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