Daily Bulletin


Business News

  • Written by News Feature Team


The vast, unlimited potential of the internet in addition to the rise in mobile phone usage has helped propel the growth of the eCommerce industry. Today, organizations can easily reach an extended pool of users and a broader target market.

 

With traditional brick and mortar stores, shoppers are regional and the numbers are limited based on the population within the surrounding area of the business. eCommerce eliminates this barrier, as shoppers can be situated across Australia and internationally.

 

Currently, there are 5 key reasons behind why eCommerce is continuing to grow and develop at a rapid pace.

 

Mobile Traffic

 

Currently, 50% of web traffic is generated from smartphones and tablet devices. With the development of mobile responsive, adaptive websites, the customer purchasing experience has significantly improved over the past several years, driving sales.

 

Omni-Channel Capability

 

The ability for consumers to choose how to purchase, receive goods and exchange is a significant contributor to the success of eCommerce.

 

With the omni-channel experience, a customer can choose a variety of options to suit their individual needs such as purchasing online and picking up in a store or being able to return store purchases online.

 

Omni-channel makes it easy for customers to place online transactions and offers the flexibility of being able to seamlessly integrate the brand experience at a physical location if necessary or preferred by the shopper.

 

On-Demand Society

 

On-Demand Economy refers to economic activities that have been developed and supported by internet companies that fulfill customer demand through the immediate delivery of products and services.

 

In today’s world, groceries and other products can be purchased online and delivered to a consumer's home within an hour. Our societies need for instant gratification has boosted the success of eCommerce businesses, where shoppers want items or services delivered in a convenient, timely manner.

 

Specialized and Niche Products

 

eCommerce has fulfilled a consumer need to deliver highly specialized and niche products that were previously difficult to source locally.

 

Niche online business sites and retailers such as www.catch.com.au that provide hard to find, in demand products are driving a significant portion of today’s online sales.

 

Comparison Shopping

 

With the online marketplace, consumers are empowered to search for the best deals online. With online shopping, promotions and coupons can be searched instantly and prices from several retailers can be compared on the spot. This behavior continues to accelerate, leading to more eCommerce industry growth.

 

These five drivers are positioning the eCommerce industry as an exciting marketplace for businesses to expand their reach and attract their target market nationwide or globally.

 

eMarketer has projected that global eCommerce sales will reach over $27 trillion by the year 2020. Retail eCommerce sales are expected to account for almost 15% of the total spend in 2020.

 

With continued expansion, soon any need that a consumer may have will be able to be obtained with a simple click of a button.

 

 

Writers Wanted

Explainer: why the government can't simply cancel its pandemic debt by printing more money

arrow_forward

At the heart of the broken model for funding aged care is broken trust. Here's how to fix it

arrow_forward

Kaspersky paints Australia’s future of a driverless era

arrow_forward

What Few People Know About Painters

What do you look for when renting a house? Most potential tenants look for the general appearance of a house. If the house is poorly decorated, they are likely to turn you off. A painter Adelaide ...

News Co - avatar News Co

Important Instagram marketing tips

Instagram marketing is one of the most important approaches for digital advertisers. If you want to promote products online, then Instagram along with Facebook is the perfect option. After Faceboo...

News Co - avatar News Co

Top 3 Accident Law Firms of Riverside County, CA

Do you live in Riverside County and faced an accident and now looking for a trusted Law firm to present your case? If yes, then you have come to the right place. The purpose of the article is to...

News Co - avatar News Co

3 Ways to Keep Your Business Safe with Roller Shutters

If you operate your business in a neighbourhood or city that is not known for being a safe environment, it is not surprising if you often worry about the safety of your business establishments o...

News Co - avatar News Co

Expert Tips on How to Create a Digital Product to Sell on Your Blog

As the managing director of a growing talent agency, I use the company blog to not only promote my business but as a way to establish ourselves as an authority in our industry. You see, blogs a...

Adam Jacobs - avatar Adam Jacobs

How to Find A company with Tijuana manufacturing

If you have decided to launch a business in Tijuana, there is a need to know about the manufacturing companies. The decision to choose a manufacturing company is not so easy as it looks.   The rig...

News Company - avatar News Company


The Conversation
INTERWEBS DIGITAL AGENCY

Politics

Prime Minister Interview with Kieran Gilbert, Sky News

KIERAN GILBERT: Kieran Gilbert here with you and the Prime Minister joins me. Prime Minister, thanks so much for your time.  PRIME MINISTER: G'day Kieran.  GILBERT: An assumption a vaccine is ...

Daily Bulletin - avatar Daily Bulletin

Did BLM Really Change the US Police Work?

The Black Lives Matter (BLM) movement has proven that the power of the state rests in the hands of the people it governs. Following the death of 46-year-old black American George Floyd in a case of ...

a Guest Writer - avatar a Guest Writer

Scott Morrison: the right man at the right time

Australia is not at war with another nation or ideology in August 2020 but the nation is in conflict. There are serious threats from China and there are many challenges flowing from the pandemic tha...

Greg Rogers - avatar Greg Rogers



News Co Media Group

Content & Technology Connecting Global Audiences

More Information - Less Opinion