Daily BulletinHoliday Centre

Business News

  • Written by Michael Gribben

Among the three kinds of media used in advertising, print media is probably the most resilient one. Even with the emergence of audio-visual content and digital marketing, print still maintains a solid reputation and has proven to be useful in this technologically advanced day and age.

Although newspaper ads and billboards are classic choices, there’s one more print medium that has become popular among business owners: custom printed foam board. This method was able to capture attention in print marketing because of its versatility and affordability. It has even expanded its reach across most – if not all – industries.

Aside from being cost-efficient, foam board prints are generally sturdy and lightweight, making them excellent for numerous situations in business and beyond. Be they wall-mounted or free-standing, laminated or matte, foam boards can be used just about anywhere.

Unsure about how and when to use foam board signs? This article covers four scenarios that are significantly improved thanks to the use of this type of marketing material, as well as the specific benefits that foam boards can offer businesses.

3 Benefits of Using Foam Board Signs

Using foam boards comes with a wide array of benefits for business. Aside from lasting longer than most materials, the foam board is also an excellent medium for high-quality photo printing, not to mention lightweight for ease of transportation.

  1. A foam board allows for outstanding photo printing.

High-quality pictures can be printed on foam boards and these can be used in a variety of situations. In fact, foam board printing is an excellent choice for meeting presentations, advertising, and even art projects that require high-fidelity pictures and a superb finish. It can also be useful in decorating offices and provides versatility in stage set-up and design.

  1. It gives your outdoor and mobile advertising an edge.

Since it yields high-quality images, foam boards can leave a solid impact on an audience. For example, retail companies that conduct on-site promotions can make use of this material as pop-up displays for higher point-of-sale revenue. However, what makes it a better choice is its usefulness in outdoor scenarios.

Because a foam board is lightweight and sturdy, moving it from one place to another is a breeze. This means you won’t have to print several banners every time you move from one exhibit venue to another. These characteristics of foam boards are also useful in a school-based exhibit where children are allowed to move the material around.

  1. You can print on both sides for cost-efficiency.

There are many benefits to be had from being able to print on both sides of a medium. Aside from targeting two directions to reach more audiences during trade fairs and conventions, printing on the two sides also allows more information to be placed onto the medium, as in the case of a foam board restaurant menu.


4 Ways to Use Custom Printed Foam Boards

Foam boards are great for reusable signages and customized hand-held business paraphernalia. Because of their portability and weight, transporting the boards from venue to venue is effortless. It is also safe for use around children and can even withstand wear-and-tear for an average of two years.

Not sure how you can use foam board for your business? Below are four situations or events that are made better with foam boards:

  1. For Fairs and Conventions

Fairs and conventions offer opportunities to expand your market reach. During the planning process, you’ll need to decide on the signages you would use during these gatherings. When doing so, it is wise to consider the advantages foam boards offer (mentioned above) for optimal results.

When combined with excellent copy design, a custom foam board’s high-quality photo output can appeal to the event’s attendees and present your business offering in the best possible light. This allows brands to attract attention easily, even amidst a sea of competitors.

Whether you’re looking to expand your network, sell products or services, or hire new employees, you are definitely one step ahead of the competition with eye-catching foam board signs. Just make sure that the logo, contact details, and other pertinent information about your brand are visible in the design.

  1. For Use in Restaurant Menus and Retail Price Lists

Other industries that can make the most use of custom printed foam boards are retail and food service.

In retail, foam boards are used to list down the product’s name, price, and other details to help consumers as they shop. Keep in mind that reducing the need for customers to ask about your offering can save a lot of time, both for your staff and the client.

It can also improve customer experience significantly by streamlining the decision-making process. This is the very reason why mobile vendors and pop-up booths during events opt to use this marketing medium.

As for restaurants and other food service establishments, foam boards can also be used as a menu. Whether it’s hand-held or mounted near the food checkout counter, foam board menus help guests make quick decisions for their meals.

  1. For Presentations, Meetings, and Seminars

Due to the quality of photo print that they can provide, foam boards can also serve as excellent visual aids during seminars, company meetings, and presentations.

For most companies, presenting reports and proposals is always done with the help of laptops and projectors. However, it can be a bit more challenging to deliver the message across a big audience using these tools when the meeting is held outdoors.

With foam board signs, you can present charts and key metrics, summarize main points, and share any other information that requires visual aids without bringing additional equipment. You also have the option to set up a series of these customizable boards in an outdoor venue for an instant portable exhibit.

  1. For Use in Studio Décor and Set Design

Beyond corporate settings and the retail and food service industries, the foam board has also made a mark in entertainment and design.

Since the boards can be printed with a high definition image and even customized to fit oddly shaped spaces, they can be used to create backgrounds to suit every photo or video scene. They can also adorn an art studio or serve as pieces for a wall mural to enhance the interior design of both commercial and residential buildings.


The Takeaway

From sales signage to visual aids, foam board printing has proven to be a useful tool for businesses. To ensure that you make the most out of your foam board sign, choose only the best printing service provider to customize it for you.

AUTHOR BIO

Michael Gribben specializes in Marketing and Product Development at King Printers Co. Ltd in Osaka, Japan and is the spokesperson for Print Arabia, the first Japanese online printing company in Dubai, UAE. Print Arabia offers hassle-free offset and digital printing, as well as large format, novelty and T-shirt printing services.

INTERWEBS DIGITAL AGENCY

Choosing the Right Coworking Space For Your Business

As the capital of Victoria in Australia, Melbourne is inhabited by millions of people and is known as one of the most liveable cities in the world. The latter is due to the city’s diverse community...

Sarah Williams - avatar Sarah Williams

What Should You Expect from A Carpentry Apprenticeship?

Those wanting to pursue a career in woodwork, whether it be to make furniture, construct buildings or repair existing wooden structures, will have to first commence a carpentry apprenticeship. This ...

News Company - avatar News Company

4 Tips To Choosing A Reliable SEO Company For Your Digital Marketing Agency

Working with a digital marketing agency Perth is the best bet in ensuring that your business is promoted well in the online space. If you are an app developer Perth, you may have to work closely wit...

News Company - avatar News Company

Situations Made Better with a Custom Printed Foam Board in Business and Beyond

Among the three kinds of media used in advertising, print media is probably the most resilient one. Even with the emergence of audio-visual content and digital marketing, print still maintains a s...

Michael Gribben - avatar Michael Gribben

How to stay updated with your business's success

The secret to staying successful is tracking the effectiveness of your marketing endeavors and overall brand identity. If you are planning to register a business in Australia, it is important to dev...

News Company - avatar News Company

Be a better leader, with an Advanced Diploma of Leadership and Management

Who doesn’t want to lead their organisation towards success? With a qualification of Advanced Diploma of Leadership and Management, you’ll have the specialisation and management potential to move to...

News Company - avatar News Company


The Conversation

Politics

Closing the Gap Statement to Parliament

Mr Speaker, when we meet in this place, we are on Ngunnawal country. I give my thanks and pay my respects to our Ngunnawal elders, past, present and importantly emerging for our future. I honour...

Scott Morrison - avatar Scott Morrison

Prime Minister Interview with Alan Jones

ALAN JONES: Prime Minister, good morning.    PRIME MINISTER: Good morning, Alan.    JONES: I was just thinking last night when we're going to talk to you today, you must feel as though you've ...

News Company - avatar News Company

Prime Minister Bridget McKenzie press conference

PRIME MINISTER: Good afternoon everybody. The good news is that the Qantas flight is on its way to Wuhan and I want to thank everybody for their cooperation, particularly the Chinese Government as...

Scott Morrison - avatar Scott Morrison

Travel

HOW TO PREPARE FOR YOUR GRADUATION TRIP

Graduation is the stage of life when a student receives the rewards of hard work of years. It must have taken sleepless nights and tiring days to achieve the task. Now, as you have received your cov...

News Company - avatar News Company

A Travel Guide for Vacations Overseas

There are two types of tourists. Of course, that's a sweeping generalization, and we could be talking about any possible part of traveling.  In this case, we're discussing those who stick to the ma...

News Company - avatar News Company

The Family Travel Handbook from Lonely Planet

Everything you need to know to take unforgettable trips with your children   Full of practical advice, ideas and inspiration for every type of family, Lonely Planet's The Family Travel Handbook ...

Adam Bennett - avatar Adam Bennett

ShowPo