LG EXPANDS HOSPITALITY TECHNOLOGY PORTFOLIO WITH PRO:CENTRIC HUB AT NOVACANCY 2026

News Summary:

• LG Pro:Centric Hub brings a flexible, branded and connected guest experience to compatible LG Smart Hotel TVs.
• Built-in hotel TV capability helps independent properties manage branding, entertainment and guest connectivity without requiring a full CMS deployment.
• Available on compatible LG Smart Hotel TV models running webOS 25 and webOS 26, with features subject to model, configuration and regional availability.

SYDNEY, Oct. 14, 2026 /PRNewswire/ -- LG Electronics Australia (LG) has expanded its hospitality technology portfolio with Pro:Centric Hub, a built-in capability available on compatible LG Smart Hotel TVs running webOS 25 and webOS 26.

Designed for independent hotels and residential-style accommodation where a full CMS-based hotel TV solution may not be practical, Pro:Centric Hub provides essential hotel TV functionality directly through compatible LG Smart Hotel TVs, without requiring a CMS subscription or separate PMS integration. The solution was showcased as part of LG's hospitality portfolio at NoVacancy 2026, held at ICC Sydney.

As hotel operators look to balance guest expectations with operational simplicity, properties need hotel TV experiences that can be branded and managed without adding unnecessary infrastructure or complexity. Pro:Centric Hub addresses this need by combining hotel branding, guest entertainment, app access and privacy-focused features within compatible LG Smart Hotel TVs.

With Pro:Centric Hub, hotels can customise the TV home screen with their own background images and welcome messages, creating a more branded and welcoming in-room experience. The platform can also support a curated selection of hotel-enabled applications, while allowing guests to download additional apps during their stay.¹

Where the checkout function is configured and used through the built-in Hub PMS, guest credentials and downloaded apps can be cleared at checkout, returning the TV to the hotel-defined baseline for the next guest.²

Key features of LG Pro:Centric Hub include:

• Hotel branding: Customisable home-screen background images and welcome messages help create a branded in-room TV experience on compatible LG Smart Hotel TVs.
• Guest app choice: Guests can download additional applications during their stay where supported, while the hotel's default app lineup remains unchanged. App availability may vary by country, model, software version and hotel configuration.
• Entertainment content: Access to supported entertainment and content services, including LG Channels and the LG Gaming Portal, is subject to regional availability, service availability, model compatibility and hotel configuration. Available services and applications may vary by market and can change without notice.
• Google Cast: Built-in Google Cast enables guests to pair their personal devices using a QR code and cast content to the hotel TV, where Google Cast is supported and enabled by the hotel. Availability may vary by model, region and configuration.
• Privacy protection: Where checkout is processed through the built-in Hub PMS, guest-downloaded applications and credentials can be cleared at checkout, helping return the TV to its hotel-defined configuration for the next guest. Functionality may vary by model, software version, region and hotel configuration.
• Simple deployment: Designed to operate without a CMS subscription, separate PMS integration or a complex user interface, Pro:Centric Hub supports essential in-room hotel TV functionality for compatible LG Smart Hotel TVs.

"Not every hotel property needs or has the resources for a full CMS-based hotel TV solution," said Chris Wilson, Sales General Manager – Information Display at LG Electronics Australia.

"Pro:Centric Hub is designed for those environments, giving hotels the ability to create a branded guest experience while offering guests more choice in entertainment and connectivity, without adding unnecessary system complexity."

For properties requiring centralised management across multiple hotels, rooms and devices, LG Pro:Centric Cloud provides cloud-based management capabilities for compatible hotel TVs across a property or portfolio.

Together, Pro:Centric Hub and Pro:Centric Cloud support different hospitality operating models — from built-in, TV-based hotel functionality for compatible LG Smart Hotel TVs through to centralised cloud-based management across multiple properties.

1 ^{Subject to regional availability, model compatibility and hotel configuration, where supported.}

2 ^{Checkout-based clearing requires the hotel manager or authorised hotel staff to process guest checkout through the built-in Hub PMS. Availability and operation may vary by model, software version, hotel configuration and region.}

About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG's four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 89 trillion in 2025. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names worldwide. Visit https://www.lg.com/au/about-lg/press-and-media/ for the latest news.