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Defeating The Loneliness Of Freelancing

  • Written by: News Feature Team

There are plenty of perks to working from home as a freelancer. Whether you’re working on web design, writing content or illustrating storybooks, many creative career paths can be pursued from the comfort of your own home. What many freelancers don’t mention while raving about their late morning lie-ins is the crippling loneliness that can strike once you’re freed from the shackles of office-based work. If you’re one of the many freelancers out there that sometimes struggles with the isolating aspects of being your own boss, use these tools to make a change.





Surround Yourself With People

The obvious cure to a nagging feeling of loneliness is to get some other human beings around you ASAP. When you have work to do and concentration is key, taking your laptop over to a friend’s house probably won’t work – you still need to focus, after all. A co-working office environment like idealspace allows you to network with potential business partners and clients, surround yourself with likeminded creatives, and have a solid excuse to get out of your pyjamas without infringing on your precious flexibility.

If a co-working space isn’t quite your style, you can always do what many freelancers do on a daily basis and head to a public space to work. A coffee shop with free Wi-Fi can make for a pleasant working atmosphere that provides the comfort of being around people without the potential distraction of having to actually make conversation with anyone. A library can work just as well; but try to keep your eyes on your work rather than browsing those novels you’ve been meaning to read.

Build A Social Life

One of the few benefits to working in an office as a permanent staff member is the natural socialisation that occurs throughout the workday. When you’re home alone with only your own reflection and your computer screen to keep you company, socialising needs to be more intentionally pursued. Make a point of scheduling coffee dates, lunch meet-ups, and drinks at the pub with your friends throughout the week so you don’t fall away from human society altogether.

Make Cyber Friends

When freelancing gets hectic, it gets very hectic. There may be days when you’re up until midnight trying to meet a deadline, so those after-work drinks with your non-freelancing mates don’t quite work out. That’s when it helps to have a network of likeminded online friends to chat with while you work. It helps if they’re in a similar industry and can point you toward great work leads and give you tips on getting ahead in your career. Most importantly, they’ll understand the loneliness that comes with your work better than anyone else. You can find online buddies by browsing industry-related forums or joining social media groups.

Get To Know Clients

Believe it or not, your clients are people, too. Try to organise face-to-face contact with your clients through in-person meetings or Skype calls to reduce the feeling of isolation in your day. Get to know them on a personal basis – you don’t have to break down those all-important work boundaries, but make general small talk and ask them questions about themselves. They could end up providing valuable companionship that you may not expect. If nothing else, it’s a familiar face to see on a regular basis.

 

1 Culture Clashes – 7 Tips to Succeed When Doing International Business

  • Written by: News Feature Team


As your small company grows and evolves, it's natural to begin thinking about expanding into new and exciting markets. For some business owners, this means taking their company global. As thrilling and potentially profitable as this sounds, doing so can be challenging. Language barriers, local customs, laws, and other cultural differences can impede success. However, being prepared and educating yourself before jumping in with both feet is smart business. The following tips will help make taking your company overseas much smoother.

Corporate Gift Giving

Many cultures consider gift giving serious business. In fact, your counterparts might view it as an insult if you don't offer a present when meeting to discuss a possible business relationship. Giving tasteful corporate gifts helps establish and strengthen critical international relationships and quickly becomes a very cost-effective way of increasing your global business.

A Far-Reaching Online Presence

The fastest and easiest way to reach people all over the globe is via the Internet. In this day and age, every business needs an online presence. However, if you plan to go worldwide, your digital presence must extend beyond the boundaries of your company website. The more platforms you utilize to advertise and showcase your brand, the better your chances of connecting with people anywhere in the world who need your products or services. If you don't know how or don't have the time, consider employing the services of a digital marketing consultant to leverage social media platforms such as Facebook, Twitter, and LinkedIn as well as other forms of online marketing to grow your profile. You never know where your next client will come from!

It's All about the Pitch

Pitching your ideas, products and services in the US is quite different than pitching them in other countries. For instance, the average meeting time for pitching products and services in the US is only 30 minutes. In the UK, these meetings can last up to 90 minutes.

What works for you at home won't necessarily work overseas – in fact, it probably won't. It pays to research the market you into which you plan to expand to fully grasp the lay of the land before you make your entry. First impressions are everything, so make yours impressive!

Your Overseas Headquarters

The location of your company's overseas headquarters is very important. Be sure to locate overseas branches in areas that are easy for you and your team to travel to and from. In addition, larger urban centers are far more conducive to finding the local talent and expertise you need to help grow your company. Ultimately, you it will pay dividends to choose an HQ location that ensures your business will flourish.

The Cost of Doing Business Globally

No matter how you cut it, expanding your business internationally is expensive. In fact, the closer you get to the launch of your product or service in the new market, the more money you'll need to spend. This part of the process is inevitable but controllable. Set a spending limit at the outset, so you have enough money post-launch to achieve optimal results. The ultimate goal here is to have enough capital behind your venture to avoid having to raise more funds during the process.

There's no doubt that expanding a business is challenging, but being prepared enables your business to thrive no matter what the location. Adjust your strategy and business plan to suit the region in which you want to market your products or services. Understanding how that market operates enables a company – big or small – to succeed when doing international business.



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