Business News

Sat Dec 4

Top 3 Things to Consider When Finding the Best Amazon Marketing Agency

Written by Daily Bulletin

It is true that selling on Amazon is not a walk in the park - with intense competition and a big reputation, many sellers on the platform are finding themselves overworked simply trying to keep up. In order to find the best possible success on the platform, many business owners choose to hire an Amazon agency.

Amazon marketing agencies can help with everything from optimising product listings to staying up to date with the ever-changing guidelines of the marketplace.

Does the Agency Have a Good Reputation?

It’s worth searching online for Amazon agencies that suit the needs of a specific business or who have experience working in a similar niche. First, create a longlist of possible agencies, and narrow it down to 5-10 which suit the Amazon niche best or who has the most prior experience.

Once the shortlist is created, research each Amazon agency UK in-depth. What is their web presence like? Do they have good reviews on both their own website and on third-party platforms (where they can’t cherry-pick the best reviews)?

Many Amazon sellers also know other business owners in their niche, which means that they may also be able to ask questions to these sellers personally regarding what agencies they have used in the past, their experiences, etc. However, it is also vital to consider that the needs of one business may be different to the needs of another- a must-have service offered by one Amazon agency may not be so appealing to a business owner operating in a different niche.

Even online communities, forums, and review websites can give a good indication as to the general reputation of an Amazon agency.

Are They Reasonably Priced?

After creating a shortlist of possible Amazon agencies, the next step is comparing prices. It is not advisable to partner with an agency that is overly expensive or beyond a set budget. Luckily, many agencies either offer flexible service plans, with plenty of options for all levels of budget.

Before a business owner can understand what agencies are offering the best prices, they must be sure to conduct the proper market research associated with Amazon agencies- what is the standard? What is appropriate for those agencies which offer extra services?

Depending on the circumstances and the budget available to an Amazon seller, it may be worth paying extra money for extra services by the right agency.

What Extra Services Do They Offer?

By thoroughly researching the offerings of each possible Amazon agency, business owners can begin to understand the difference between a service that offers only the industry standard and an agency that will go above and beyond to offer businesses specialised, individual help.

Some professional Amazon experts will only help when it comes to marketing and paid ads. This bare-bones service can be exactly what many businesses need if they are already seeing moderate success on Amazon and simply need a push in the right direction.

Alternatively, some Amazon agencies will offer help with things such as Amazon’s FBA (fulfillment by Amazon) services, customer service, gaining more positive reviews, and more. This can appeal to business owners who don’t have the time to become experts in all things Amazon themselves but who nevertheless want to succeed on the platform. Moreover, if you want to become an amazon fba expert, then must check fbamasterclass.io to find the details.

As the current marketplace is so competitive, finding the right niche on Amazon requires hours of market and keyword research, not to mention analysing current statistics and data from paid ad campaigns.

Thu Dec 2

Marketing tips to help brands to be more present

Written by Daily Bulletin

Are you looking for marketing tips? Well, in this post we will share important marketing tips that can help the brand to be more present.

A / B Test your shopping journey

AB testing is a scientific method for comparing two versions of a web page - A and B - and identifying which one converts the best. The A version is the current version of the page (version control), while Version B is the modified page (the page processing). The performance of these two pages can be easily compared if tested simultaneously. Changing the version I use should be based on a hypothesis . This is about how visitors use your site. It can be related to the design, structure or content of your site. By comparing the two versions (treatment and control), you can confirm or deny your Hypothesis. Running lots of AB tests is the best way to really understand how a page design affects its performance.

Hire someone to create important content

Writing an article of 3000 to 4000 words represents a lot of work: researching, selecting and analyzing information, writing original content, illustrating the article then putting it online. Yet writing long and detailed content has many advantages that make your investment profitable. Here are the reasons. It takes about 8 minutes for a person to read an 1,800 word article. Long, detailed content can increase the average time spent on your site. However, this time devoted to consulting your website is an important parameter.

On the one hand, the visitor takes the time to get to know you. If your content is of interest to them, chances are good that they will engage in reading other articles on your site and identify your pages as a relevant source of information, that they will come to consult occasionally, even regularly. On the other hand, by spending more time reading your content, the visitor increases your quality and relevance score in search engines. You therefore gain visibility. Don't forget to create video content or even stream content. Twitch is very popular and you can ask popular streamers to create content on Twitch for your brand. Twitch viewer bot will help you to gain more popularity with the algorithm changes and it will lead your steam content to more recommended spots.

Optimize your site for mobiles

At the time when more than 60% of internet searches are carried out on mobile, it is essential for a business to optimize its site for mobile. A mobile-optimized site does not have the same requirements as a website intended for desktop use. Your website design is complete but you doubt its adaptability? Go to your website with your phone and observe. Is the navigation pleasant? Are the links working correctly? Is essential information communicated clearly? If not, mobile optimization of your site should become your priority. Optimizing a website for mobile consists of adapting its structure, content, design and technical performance to offer an optimal user experience to mobile users. A site optimized for mobile adapts to the different screen sizes of phones in order to allow all mobile users to have smooth and efficient navigation regardless of their device.

Think about mobile advertising

The smartphone is the remote control of our digital daily life. All the efforts of advertisers are converging on mobile terminals, because they are the key to phygital commerce and the royal road to reach consumers. Saying it is one thing, finding effective and pragmatic solutions to get there is another. It is important to point out that if the smartphone is so coveted by brands and distributors, it is because it bridges the gap between traditional commerce and e-commerce.