Business News

Sun Jan 22

Utilize Blockchain Technology for Your Public Relations Firm

Written by NewsServices.com

The Definition of Blockchain PR Agency

In the current digital age, blockchain technology and cryptocurrencies are becoming increasingly popular. As a result, many companies are now turning to blockchain PR agencies to help manage their public relations strategy. A blockchain PR agency is a specialized marketing firm that specializes in promoting a company’s products or services using distributed ledger technology (DLT). Blockchain PR agencies work with clients to create content, campaigns, and events that will help them reach the right audiences and build brand awareness.

Blockchain PR agencies use various tactics such as press releases, blogs, social media campaigns, website design and development, email marketing campaigns, and more to promote their client's products or services. They also provide strategic advice on how best to engage with potential customers to maximize visibility for their client’s products or services within the cryptocurrency industry. In addition, they can advise on topics related to cryptocurrency law and regulations which can be complex and vary from country to country.

By utilizing a combination of traditional marketing techniques as well as modern technologies such as smart contracts they can create innovative strategies tailored specifically to the blockchain industry. This often involves creating content from scratch such as whitepapers or infographics that will educate readers about the advantages of using DLT.

Benefits of Hiring a Blockchain PR Agency

Blockchain technology is one of the most talked-about topics in the world today, and it's easy to understand why. The potential applications of blockchain are immense and range from financial services to healthcare. For businesses looking to capitalize on this revolutionary technology, hiring a blockchain PR agency could be the key to success. Here are some of the benefits that come with working with a blockchain PR agency:

Increased Visibility - A blockchain PR agency can help your business gain greater visibility for its products and services by targeting relevant audiences through strategic campaigns that focus on key topics related to your industry as well as general awareness about blockchain technology. This will help you reach a broader audience who might not have heard about your business before and give you an edge over competitors who may not be leveraging this kind of marketing approach yet.

Improved Brand Reputation - Blockchain is still relatively new, which means that there may be some misconceptions or misunderstandings about how it works and what it can do for businesses. By hiring a blockchain PR firm, you'll be able to ensure that your company's message is communicated clearly so that customers have an accurate understanding of what you offer and how it can benefit them. This will also help build trust with potential customers who may have reservations.

Services Provided by a Blockchain PR Agency

Blockchain technology is one of the most innovative technologies to emerge in the last decade. It has revolutionized many sectors, from finance and banking to logistics and healthcare, by enabling secure transactions through distributed ledgers. But with this revolutionary technology comes a unique set of challenges for businesses looking to make the most of it.

That’s why more and more companies are turning to blockchain PR agencies to help them navigate these uncharted waters. Blockchain PR agencies provide a wide range of services that can help businesses make the most out of their investments in blockchain technology while also helping them protect their reputations as they venture into this new industry. Here’s a look at some of the services that blockchain PR agencies provide:

1) Media Relations: Blockchain PR firms are experts at connecting companies with influential media outlets to get their message out there. This can include arranging interviews, writing press releases, crafting bylined articles, pitching stories, and much more - all designed to get your company's story noticed by reporters around the world.

2) Content Creation: Content is key when it comes to marketing any business online - especially those based on blockchain technology as people need education on how it works before they start using it for real-world applications.

Tips for Choosing the Right Blockchain PR Agency

Choosing the right blockchain PR agency is an important decision for any business looking to enter the blockchain space. It can be difficult to determine which agency will be able to provide the best service and results. Here are some tips that can help you find the right fit for your business:

Research: Before choosing a blockchain PR agency, you must research its portfolio and client list, as well as its pricing structure. You should also take time to read customer reviews and testimonials to get an idea of how satisfied their previous clients have been with their service.

Experience: Make sure that the blockchain PR agency you choose has experience working with companies in your industry or sector. This will ensure that they understand your needs and objectives, and are better equipped to help you reach them effectively through strategies tailored to your specific goals.

Reputation: A good reputation is key when selecting a PR firm; try to look for one with positive reviews from both current customers and industry experts alike who have worked with them in the past or present day – this way, you can trust that they know what they’re doing in terms of delivering results on time, budgeting appropriately, etc.

Conclusion

The use of blockchain technology has revolutionized the way businesses operate, and with a blockchain PR agency, organizations can take advantage of this technology to better promote their products and services. By utilizing the cutting-edge tools and strategies that a blockchain PR agency provides, businesses can gain an edge over their competitors in terms of visibility and reach. This is an incredible opportunity for companies to make their mark on the industry and grow their business.

Thu Jan 19

How To Bullet Proof Your Business and Survive The Economic Downturn

Written by Daily Bulletin

Rising travel costs will force companies to return to Zoom in 2023 to run their business, predicts a sales and negotiation expert.

Julia Ewert says the next 12 months will see an unprecedented number of emerging trends making their way into how companies do business.

“Business is tight, budgets have been cut so there’s less money around and companies will need to be smarter about the opportunities they create if they want to survive and grow their revenue,” she says.

A big game changer will be virtual selling and virtual engagement says Ewert.

“Just as Zoom was the pandemic’s success story, Zoom will again be the ‘go-to’ solution for business in 2023 as many companies cut travel costs to deal with the economic downturn.”

“If you can’t sell remotely using Zoom or Teams then you better learn fast.”

Another change coming is how to overcome labour shortages to get ahead and Ms Ewert says there will be more pressure on HR to focus on upskilling its existing workforce.

She also says playing the long game will become more important for business in 2023.

“Companies will need to play the long game and avoid the allure of quick short-term results.”

“If you can’t play the long game, there is every chance your competitors can and they will win.”

With high fuel prices, inflation and labour shortages, Ewert says companies will be more cautious about how they spend their money and will look for new ways to adapt to the challenging economic business climate to achieve the desired financial results.

“Companies are cancelling their search for candidates and instead, they’re upskilling their existing team with the required skills to help them bring in new clients”.

But having a good sales team is not enough to be competitive and Ewert anticipates that personalisation will be the competitive differentiator.

“Most sales people think in hard times you need to undercut competitors but cutting prices will do more reputational damage to the product, salesperson and your company than if you were to make your customer feel valued and add value to their business.”

“Investing in the customer experience will be a key strategy for withstanding any downturn forecast for 2023.”

Ms Ewert’s 6 business tips to full proof your business in 2023:

Virtual selling will become the norm - It would be easier for organisations to revert to the old ways of doing business by jumping on a plane but tightening budgets will force many companies to return to Zoom or Teams. Employees and in particular sales staff must learn the skill to build relationships online. Selling over email is a deadly sin.

Labour shortage means companies will need to look in-house for skills - Hiring new talent instead of upskilling your current workforce requires a hefty investment of finances, time, and energy, and ultimately leaves you waiting longer to see a return on your investment. New hires can also be risky. Your current staff are trusted, technically strong with product knowledge and enjoy existing relationships – and they’re a good cultural fit.

Shift to focus on finding the ‘right’ clients rather than just ‘any’ client - Right clients have benefits; wrong clients waste your money and bog you down in problems. Working with the wrong kinds of clients can eat up your margin with ‘scope creep’, they can be high maintenance and demanding which can bring out the worst in your staff which negatively impacts your market reputation. Working with the right types of clients ensures that your staff are engaged in rewarding work.

Creativity wins - Customers want better products, better service and better care. They put the highest value on salespeople who make them think, who bring new ideas, and who find creative and innovative ways to help them. Connection wins. Investing in the customer experience will be a key strategy for withstanding any downturn

Nurture loyalty for client longevity - Your existing customers are your best customers because they’re likely to spend more on your products, they maintain your retention rate and their lifetime value keeps increasing with every year they stay loyal - they also refer new clients to you. This is not to say that you shouldn’t prospect for new clients but take into consideration how much it costs acquiring new customers versus taking care of existing clients

A fresh focus on building trust in relationships - If your existing process is designed to tell your prospects about how good you are, then this is a losing strategy. Your prospects don’t care. They don’t care how much you know, until they know how much you care. They want to know that they’re heard, they’re being listened to, they’ve had a chance to share what is important to them and they can outline what they expect from your relationship.

Companies that are smart about how they build relationships and connect to their customers will still manage to grow their business, convert sales and close deals.”

“You don’t need to meet someone in person to do business with them but you do need to connect and engage with them and build trust.”

Julia Ewert is a Sales Strategist and Professional Negotiator. Julia teaches effective and practical business skills to companies, to help them accelerate their sales and negotiations. Known as ‘The Negotiator’, Julia applies the same skills used by the FBI in negotiations, to almost every business situation.

Utilize Blockchain Technology for Your Public Relations Firm

How To Bullet Proof Your Business and Survive The Economic Downturn

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