Business News

Fri Aug 26

Why Does Your Choice of Digital Marketing Company Matter?

Written by Daily Bulletin

The relevance of online marketing in this era cannot be denied anymore. Indeed, the virtual market is the newest stage for many industries. This is why more and more companies are looking for reliable digital marketing agencies in Singapore to help them succeed in their online marketing campaigns and improve their online presence.

While it is true that hiring a digital marketing company can do wonders for your online business, that doesn’t mean that all agencies have the same capabilities. Hence, you should try to find the best out of the pool of companies offering digital marketing services. But how would you do that? How can you tell if you are consulting the right people?

Today, we will share this guide to finding a good digital agency for your online business.

What are the Qualities of a Good Digital Marketing Company?

Qualities of a Good Digital Marketing Company

This is one of the questions you are probably thinking about when looking for a digital agency. Getting the help of a digital marketing company is one of the important investments that can further expand your business.

Here are some of the qualities that you should be looking for:

Experience

It is always better to choose a digital marketing agency that has been in the market for a long time. Experience agencies are well-versed in their trade and they are trusted by many clients. A long track record can also imply the capabilities of the company to make your online campaigns work.

Complete Line of Services

You would want to hire a company that offers a complete line of digital marketing services to make the most out of your investment. If the company offers all the services you need for your every online marketing campaign, then you will save more time and money compared to working with several agencies at once. More often than not, an agency that offers complete services also has packages you can avail of to minimise the service cost. This will be beneficial for you especially when you are just starting out in the online market. Get a quote here at https://theleadingsolution.com/

Great Customer Support Service

Digital marketing can be very frustrating sometimes. Moreover, it can also be an arduous task for both the agency and your company. Getting your page to rank on the first page of search engine results as well as managing your online advertising and other publicities require good communication between you and the digital marketing agency. Thus, you would want to hire an agency that offers great customer support at all times. They must be available when you have queries and concerns that need to be addressed immediately.

Professionalism

Professionalism is a crucial factor to almost any form of business, especially in providing digital marketing services. It comprises the many qualities that you will want from a business partner. Accountability, timeliness, integrity and many other forms of professionalism will make the transaction more effective between you and the digital marketing company you hire.

Transparency

Digital marketing services require transparency. As a company owner who invested a sum of money in hopes of making your online campaign successful, you would want to know every angle of the campaign. A transparent digital agency will update you with the progress of the project from time to time and will not leave you hanging and confused about what is happening with your eCommerce campaigns.

These qualities can spell the difference between a good and a mediocre agency. Thus, it is recommended that you examine your prospective digital marketing agencies based on these qualities to choose the best agency for you.

What are the Indicators of a Good Digital Agency?

While sorting your candidates based on their qualities can be a good way to come up with the right decision, there are also some indicators that can direct you to the right agency. Here are some of them:

* Awards and Recognition
* Good Feedback and Reviews
* Recommendation

Awards and Recognitions

When looking for a reliable digital marketing company in Singapore, it is good to consider the awards and recognition a company has received from various organisations and award-giving bodies. Being recognised as an exemplary in one’s field is a testament to the performance the agency can offer. Hence, you can never go wrong with choosing an award-winning digital marketing agency.

Good Feedback and Reviews

Top digital marketing agencies are often the talk of most online forums, blogs, and other sites offering business insights. It is not too difficult to get a list of the agencies with good customer feedback and reviews when you look over the internet. With the clients’ testimonials, you can have a clear picture of the kind of service an agency has to offer.

Recommendations

When you don’t find reviews as reliable, you can always use your business partners’ recommendations to tell a good digital marketing agency from the rest. Your partners will be less likely to give you recommendations that will not help your business. Moreover, there are many businesses in Singapore that rely on digital marketing services today. It will not be difficult for you to gain recommendations from other companies.

What Can You Gain From a Good Digital Marketing Company?

Advantages of Hiring a Good Digital Marketing Company

We always say that finding the best digital marketing company will do wonders for your online business. You might be wondering how important it is to find the right one. What can you gain from a good digital marketing agency that others will not be able to provide? Here are some of them:

Good Return of Investment

Investing in your digital marketing campaigns is not a small feat. Thus, you would want to ensure that the agency you choose can give you a good ROI. With a good digital agency, your eCommerce website will have higher organic traffic which entails better sales.

Effective Digital Marketing Campaigns

Whether it be paid online advertising or SEO, a good digital marketing company can bring online users to your website which is the main goal of your online campaigns. With strategies that are systematic and proven effective, you will not need to rely on chance buyers to drive sales.

Better Online Presence

With a skilled agency, your eCommerce website will have better online visibility. This entails that more people will be able to see your website and click on it. As the funnel principle in marketing goes, the greater the level of awareness, the better. With an enhanced online presence through good SEO practices and engaging paid advertisements, your website will have more organic traffic.

More Page Visitors/Customers

More page visitors means more prospective customers; this is something an effective strategy from a good digital agency can offer. Most SEO efforts including making the website SEO and user friendly, and building backlinks, are directed towards bringing online visitors to your website.

Better Sales

With more visitors come more sales. A good digital marketing company can design your website so that the visitors will be motivated to see and buy your products or services. Most of the time, visitors are not converted into customers due to cluttered or confusing websites. This can be avoided by a good website design, resolving onsite issues such as unreadable content, unoptimized media and slow loading speed, and good page navigation that will make online order placing or sending enquiries more efficient.

An Edge on the Market Competition

The market competition today is undoubtedly staged online. Finding a good digital agency to help you with your online campaigns is like finding a good boatman to bring you to the next shore faster than the rest. An agency that can improve your eCommerce website’s ranking, engagement and visibility will surely give you an edge in the competition.

It is vital to take your time looking for the right agency. Always remember that not every fish in the ocean can give you gold. We hope that this guide will be useful for your endeavour and help you land a digital agency that can make your campaigns successful.

Your choice of the digital marketing agency to hire can spell the success of your eCommerce journey. Looking for a reliable agency for your digital marketing campaigns? Contact OOm Singapore at +6690-4049 or visit our website today!

Wed Aug 24

How Planning Permits & Zoning Affect Your Business

Written by NewsServices.com

One of the most challenging aspects of setting up a business property – or renovating an existing one – is navigating the maze of town planning applications. The notion of having to apply for planning permits or permissions can be intimidating for some business owners – for others, a lack of understanding of how the process works might put them off.

Each local Council has its own planning scheme, made up of land zonings, local ordinances, and policies that are essential for the planning approval of your business property. During the town planning application process, the planning scheme will indicate if a planning permit is required to make changes to the land and its use.

Hence, it is important to understand what planning permits, planning approvals, and land zonings are, as well as their impact on your business, to ensure your business development is executed legally, swiftly, and affordably. Read on to find out more about these important aspects of your town planning application process.

Planning Permits

As mentioned, a planning permit is only required if stipulated by a local planning scheme. This legal document outlines in writing the conditions that must be satisfied, as well as any documented plans that specify exactly what can or cannot be done on a piece of property. It ensures that land is used safely, buildings are designed appropriately, and the residential amenity is protected. Planning permits are required by law under the Planning and Environment Act 1987 and generally, it is the local Council's role to administer and enforce this Act.

It is best to keep in mind that these permits are not just required for large-scale buildings or office developments – they are also required when opening a new branch of your business, changing a property from residential to business use, reduction in car parking requirements, and many more. A planning permit may be required for one or many reasons and each reason must be satisfied.

When reviewing a new business strategy, it is important to consider the time required to obtain the necessary planning permits. The permits will need to be submitted to the relevant Council planning department, outlining exactly what use the land and/or property is going to be put to once trading commences. If the business starts trading without the proper permission, the Council can issue a fine or impose penalties.

Depending on the industry, there are business registrations and permits that grant one the license to operate. Even when taking over a leased property, it is critical to understand the terms under which a firm can operate. Working with experienced town planning experts can make this process much easier, as they can help business owners to be aware of all the relevant trading and planning permits to take into consideration.

Zoning

All land in Victoria is divided into areas – via maps in the local planning scheme – called zones. These zones are divided based on different types of land uses such as residential, commercial, and industrial. It also determines:

* The type of uses that are permitted on a particular land.
* The type and size of buildings and structures that may be constructed.
* The minimum sizes of lots.
* The requirements for landscaping requirements
* The off-street parking for vehicles and bicycles.

Zones are one of the aspects of a planning scheme that can determine whether a planning permit is required and what information must be submitted with the planning permit application. Each zone serves a function and has a set of requirements that the Council must evaluate before granting a planning permit.

The zones contain information relating to land uses, the subdivision of land, the construction of new buildings, and other changes to the land that may require consideration. It also sets out land use controls in three sections:

Section 1: Land uses that do not require a planning permit.
Section 2: Land uses that require a planning permit.
Section 3: Prohibited uses – some uses are not allowed on land in a zone because they may conflict with other uses; for example, the industry is prohibited in the Residential Zone.

To complete certain applications, it is important to know what zone – and overlay if applicable – you are in. You can obtain this information by contacting your local Council. Using the insights of experienced town planning experts will allow business owners to be aware of the relevant zones and considerations.

Planning Approvals

Changing the use of a piece of land or building needs approval as the Council must take into consideration several factors. As previously stated, the majority of approvals will go to the local council planning committee, and in a few instances, a plan will need to be submitted to the Minister for Planning.

The Minister has powers of intervention, particularly for instance when it comes to heritage sites. If a planning approval gets rejected, then there is an appeals process known as the Victorian Civil and Administrative Tribunal (VCAT).

Most business owners are not familiar with state and local policy frameworks. This is where town planning experts can help provide apt advice, identify any obstacles, and complete, and submit the relevant documentation. They can also provide support at the tribunal meetings, as well as manage and advocate to achieve favourable results for a business.

If you are looking to make changes to your office, production facility, or warehouse, you should consider reaching out to a town planning expert. From adding on a new extension to turning land into a space for commercial purposes, an experienced town planner can support a business through every stage of the planning approval process.

Seek expert advice

Different Councils often have distinct requirements, hence it is advisable for you to contact your local town planning experts to help you set up a preliminary discussion with your local Council and referral authorities to ensure you comply with the right regulations. During these discussions, you can find out what types of permits and approvals you will need when setting up or making improvements to your business premises.

An experienced town planning expert can help you coordinate this discussion as well as guide you through the whole town planning application process. With their help, you can save money and time while also gaining valuable information on the application process specific to your situation. So, reach out to a town planning expert near you today to ensure your project is effectively planned, approved, and carried out.

Why Does Your Choice of Digital Marketing Company Matter?

How Planning Permits & Zoning Affect Your Business

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