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What you should do (and not do) during video conference calls

  • Written by News Company




Although video conferences are now the norm, they have certainly been something that many have struggled with, particularly those used to face-to-face discussions. This hasn’t been helped by the lack of formal training that the pandemic has afforded us, which means that many who are frequently engaging with video conferencing calls aren’t exactly sure what they’re doing a lot of the time. Although this lack of knowledge can sometimes be harmless, it also has the potential to waste a lot of people’s valuable time, particularly when the issue could have been easily avoided in the first place. To give you a hand, in this article we take a look at the dos and don’ts of video conferencing to help you get up to speed with remote meetings.

Make sure you’ve taken the time set up properly

Just like you would at work, when you’re creating a space for video conferencing, you should make sure that the area is neat, tidy and free of distractions. Typically, video conference systems in Melbourne aren’t elaborate enough to consume your entire workspace, so you won’t need a great deal of space, but ensuring that the area isn’t filled with little unnecessary bits and pieces in important to ensuring that you can not only organise the things you need better (such as notebooks and other stationery), but also to guarantee that your attention doesn’t dissipate during key moments of the conference call. Also make sure that this space is in an area that is private – you don’t want housemates or family making noise or walking through at the wrong moment, as this will not only look incredibly unprofessional, but might make you miss out on some key details. Setting up just doesn’t mean your space, however – you should be paying close attention to how you’re dressed. For example, if you have a meeting at 9am, the worst possible thing you could do is to wake up at 8:55, turn your laptop on and start the meeting in your pyjamas with scraggly hair

Understanding the software itself

If you’re nervous about your video call – particularly if its your first one – a good way to ensure you’re familiar with the conferencing software you use – whether it be something like Skype, Zoom or Google Hangouts – is to make sure you have a firm understanding of it beforehand. This might mean going into the application and having a look around so that you need to see where the various options are. It’s also very handy to make sure that your internet connection is nice and stable before the all itself – this way you won’t have to scramble to make everything work at the last minute and potentially miss out on half of the video conference meeting! After you get familiar with how to turn audio on and off, you can make sure that you always mute your side of the call if you aren’t speaking. This has the huge advantage of not interfering with other people when they talk, especially when unexpected things are noisy on your end (and it happens).

Making your conference call count

With all the above things in mind, perhaps the most important thing is to ensure that whoever is talking has your attention in full. Staying attentive will mean not only are you not wasting everyone’s time, but you’ll be able to make the most of what’s presented. Some of this is related to common courtesy – if someone is talking, listen! If you’re looking at the TV in the background and half-listening, that’ll cause a problem. Just consider how you’d like others to respond to you in a similar circumstance.

How Can PR Agencies Help Your Venture?

  • Written by News Company


There are several integrated marketing and PR agencies that deliver brand solutions to more than four continents. These agencies provide services to do with public relations, strategic marketing, social media, and creative solutions. They help businesses to reinvent and move forward. Clients in need of PR agency services may range from major ASX-listed corporations, smart to disruptive entrepreneurs.

Generally, landing the right PR agency can be a big challenge, especially when you have lots of them from which to choose. However, dealing with the right PR Agency will go a long way to ensure that your business is on the right track.

Services Provided by PR Agencies

  1. Entrepreneur Accelerator

That is where agencies help businesses to grow the brand of their IT services, including sporting and beauty icons.

  1. Personal Branding

Personal branding is about promoting and protecting business profiles. Due to the unprecedented changes that occur in the industry, it becomes essential to adapt to changes almost every hour. Many businesses work to ensure that they differentiate their image, personal brand, and expertise. The only way of doing this is to find a PR agency that can work on your branding.

Advertising is the best thing that can happen to any business. It is capable of cutting through all the clutter. Producing an engaging slick print and digital advertising can go a long way in ensuring that your brand ranks top both in your mind and that of your prospective customers. Copywriting of your advertisement can also help in maximizing cut through in your advertising efforts.

The following strategies can help in your advertising efforts:

  • Using the latest technologies

  • Use of world-class interface design

  • Use traffic reporting and analytics to know how people find your website.

  • Use of innovative search engine optimization methods

  • Use of secure and self-managed website content

Public relation and story-telling

Public relations is the new primary tool for communication. Whether you are addressing analysts, customers, investors, employees, government, or local employees, an open link is one thing you cannot afford to overlook. It is the most appropriate way of conveying your message to people who matter to your business.

Social media

One of the best places you can sell your business is on social media. It is the most important place you can ever trade your business, given that millions of people use social media every day. If your business doesn't feature in such a situation, your business is as good as dead.

However, posting stuff on social media can have far-reaching consequences as far as your business image is concerned. So, it is essential to ensure that your brand and brand risk management is in place to safeguard your business. All you need is to find out what you need to do, what works, and what you should avoid.

A right agency should be able to show you how you can come up with an appropriate strategy. It should be a plan that you can use on social media platforms to ensure that you achieve your business objectives. The agency has to come up with a strategic plan around all your social media accounts to help monitor the management, reputation, and engagement of your business activities.

Social media power is realized by enabling your prospects, staff, competitors, and influencers to drive comments and also access information regarding your brand and your overall company. It is the perfect way of reaching as many customers as you can.

Branding and Design

There are many ways of ensuring that your business has the most elegant look. We have different brand and design, such as:

Corporate branding: Most agencies work to help enterprises to determine the best look. They will help you identify the key messages and values of your business. They can develop a logo or a brand image to help you reinforce your business' core values and also create brand awareness for you.

Corporate identity: When you have the best design, you can quickly build up your brands. To ensure that this brings a positive impact to your business, you will need to engage an experienced and passionate brand designer to help you create the best designs. You can then use them to build, serve, and promote your business. The plans may range from websites, logos, interactive and online, newsletters, adverts, brochures, sales promotions, case studies, style guides, office layout, and packaging.

Marketing Strategy and Planning

Marketing strategy and planning is where you align your essential business objectives to growth, brand, marketing, and digital strategy. Engaging a competent agency with a mix of skills, marketing, and in-house strategy will help you come up with the best strategic marketing plans.

Conclusion

Marketing your business is not an easy thing, but it can be as simple as ABC when you bring the right team on board to help you your business to succeed.

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