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Six Tips to Get your Business Known on Social Media

  • Written by: NewsServices.com

Social media is one of the most effective ways to market your brand to the masses. With the meteoric rise in popularity of various social media platforms over the past decade, millions of brands have shifted their focus to using social media to effectively advertise to the public and increase the visibility of their business. The fact that almost every other person has easy access to social media due to smartphones makes it a wise choice for an efficient marketing tool.

Read on as we take a look at six tips that can help make your business well-known on social media.

Target the Right Platform

While there is an abundance of social media platforms to choose from, not every platform might be well-suited for marketing your business. It is important to target the right platform, which requires knowledge of your target audience. Researching the target demographic of your business might help you find the best platform to promote your business online.

Have a Dedicated Team

In the current digital marketing world, having a dedicated social media team is essential if you want your business to grow and have a significant online presence. Having a social media team also allows you to put your energies towards other tasks while having social media marketing at the forefront of your brand strategy.

Increase Social Media Interaction

Brands that interact online with other brands or customers regularly tend to perform better than brands that don't. Increasing your social media interaction can help improve the online standing of your business and attract more customers to your brand. Simply liking and commenting on other posts on social media daily can help keep your brand in the public eye and introduce itself to new age demographics on the internet.

Create Meaningful Content

A business's social media presence should not be limited to advertisements. Well-made, meaningful content on social media can help attract customers' attention and portray your brand in a positive light. You can use bite-sized, well-produced video content to contribute to your brand personality on the internet.

Answer Customer Feedback

The social media account of your business should keep track of your mentions on various social media platforms and address any concerns your customers may have. Frustrated customers usually turn to social media to voice their concerns, and it bodes well for businesses that swiftly answer these concerns and keep their customers happy.

Hire an Advertising Agency

Alternatively, you can delegate your business marketing tasks to an agency dedicated to online advertising. Agencies like Local Digital help you promote your business online through targeted ads proven to contribute to the growth and success of your business. These agencies also conduct the relevant research regarding marketing so that your business is advertised to the right audience at the right time.

Boom in Aussies buying up restaurants, pubs, hotels and bars in regional centres

  • Written by: Tess Sanders Lazarus

With international borders closed, regional Australia is seeing a dramatic surge in popularity as people move out of the cities and into their quaint communities. City slickers are looking for new careers and business opportunities, with regional Australia being bought up at a record pace.

“The fresh air, rolling hills and open landscape of regional Australia is even more of an attractive feature to city residents who have been hardest hit by COVID-19 lockdowns,” Manenti Quinlan and Associates director, Leonard Bongiovanni said.

“We are seeing a trend in people who are able to continue working from home, or are just looking for something new, moving out of the city to embrace a slower, more relaxed way of life.

“People aren’t looking at cramped apartments, expensive housing and ancient terraces with the same rose coloured glasses on anymore. The city does not have the same allure that it did prior to the pandemic. COVID-19 put a lot of things in perspective for Aussies – and the appeal of regional Australia has finally won out against the country’s major cities.

“Regional Australia is home to some of the most phenomenal real estate in the world. The restaurants, pubs, hotels and bars in these areas are positioned town-centre on generous blocks of land, with incomparable opportunity coursing through their woodwork. It hasn’t taken long for city slickers to recognise the investment opportunity that these regional businesses offer post-pandemic, with property being swept up left and right.”

Over many years of operation, Manenti Quinlan and Associates services and expertise has expanded to offer a range of brokerage services, as well as other divisions, including valuation, advice to financers, receivers and managers, and feasibility studies. The brokerage arm of the business covers a vast number of industries, such as motels, hotels, liquor stores, child care centres, caravan parks, guest houses, boutique hotels, resorts, international hotels, general business, and commercial and retail spaces

According to Bongiovanni, Manenti Quinlan and Associates has sold more than $35 million worth of property in just the last month – majority of which was positioned in our country’s regional communities. They have facilitated the sale of commercial properties to a number of investors who are looking for business opportunities outside of the city for prices these towns have never seen before.

“The latest in a rush of hotels, motels and liquor stores that have sold, have seen sales for record prices,” Bongiovanni added.

“We’re seeing a very buoyant market at the moment in regional Australia, and with overseas travel off the table for a while yet, Australia’s hospitality and accommodation sector is booming.

“We’ve got a lot of people visiting venues all over the country, and people can see the long-term value in these regional properties and are paying the price for them. There’s been a real shift in the mindset and we’re currently getting so many inquiries, and so much interest, in these hospitality assets in country areas, and up and down the coast.

“The handsome sale of Soden’s Australia Hotel was the topping on a stunning month, with $35 million worth of property sold in just three weeks. When the bidding started on the landmark hotel in Albury, close to the NSW border with Victoria, we knew we would achieve an excellent outcome and our price guide of $4 million plus reflected this. I could see that it was an excellent property on a good landholding with valuable gaming machine entitlement – but when the parties started bidding, I did not expect it to fly straight past that mark so quickly – it literally skyrocketed until the hammer finally came down at $5.45 million.

“This historic 1857 hotel is in good company among the other incredible assets that have been snapped up over the last couple of months. The Woodenbong Hotel in Woodenbong on the Kyogle Shire of northern New South Wales, the Royal Hotel in Taree, the Marina Resort in Nelson Bay, The Peninsula Nelson Bay Motel and Apartments, and the John Hunter Motel in Muswellbrook are just a few of the record breaking regional hotel and hospitality property sales that have occurred in 2021.”

According to Bongiovanni, regional Australia is seeing a generational change in the way people are working and travelling, as the population recognises that they don’t need to be in a city workplace any more. People aren’t going overseas and are realising how beautiful this country is instead.

“People are now wanting to get out of city corporate life and are looking for new opportunities in the country or on the coast. If they buy a restaurant, pub, hotel or bar business, they can run it too, so they’ll still have an income.”

Leonard Bongiovanni is an AAPI Certified Practising Valuer and has over 17 years of experience in consulting and brokerage with Manenti Quinlan and Associates. Also commonly known as MQ and Assoc., Manenti Quinlan and Associates has grown to be one of Australia’s largest hospitality industry consulting and brokerage organisations with sales in excess of six billion dollars.

Providing valuations in NSW for over 40 years, Manenti Quinlan and Associates has the experience and qualified specialist personnel to ensure the provision of detailed professional valuations at all times for a range of purposes, including but not limited to; mortgage, purchase and sale purposes, all statutory purposes, superannuation, internal reporting, stamp duty, and decreased estate.

https://www.mq.com.au

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