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Link Building Secrets - Comprehensive Guide

  • Written by: Julia Smith


Link building has proven to be an effective approach when it comes to promoting your online website. Let's analyze the topic of developing an effective link building strategy for site promotion in organic search engine results because approaches change due to regular updates of search algorithms. So, what rules are effective? What approaches are a waste of time?

Link Building That Really Works

In order to make a link building strategy work for you, you are to follow some simple rules from Linklifting and make sure that you do not cross the line. Otherwise, your online resource will be “punished” or even blocked. It's no secret that external links are one of the main ranking factors in Google and Yahoo search engines. Performing work on the external link profile of the site can lead to a significant increase in positions.

Although everything seems to be quite straightforward, there is a lot of confusion around the topic of link profile building rules. It is important to shed light on the information in order to understand what is worth doing and what things are not a good thing to do. Let's try to figure it out. It's simple.

So, What to Do?

Rules for building a link profile are quite simple.

  • Determine the purpose of the posted link - First, the most important thing is to assess the value of the link for the site. Besides passing static and anchor weights, what other value will the link bring to the promoted project? Potential traffic? Relevance? Authority? Just start analyzing the sites and determine the benefits of the link. You should find out and compare the site traffic, estimate the potential volume of conversions to the site after placing the link.

  • Links from regional directories still work very well - You can promote the site in local search results or globally, without reference to the region. In the case of regional promotion, an effective solution would be to place links on platforms with a high level of trust. The same approach can be also followed in a global linking strategy.

  • If the brand is not mentioned - One of the easiest ways to get a link is to find and compile a list of sites that have a mention of a brand or company, but no link. Suppose an article publishes information about how effective SEO services are. The article mentions a particular company but does not provide a link. An easy way is to submit a link posting request. You can find brand mentions using dedicated services and tools.

  • Recovering deleted pages - Another great way to get links back to work is to simply recover deleted pages that host external links. Such a solution allows you to get the effect in a short period and with little or no effort on your end. For example, there are external links to a page of a promoted site, but the page has been deleted and gives a 404 error. The deleted page can be restored and a link with content can be placed back. You can set up a 301 redirect; it will pass the static link weight.

Before you start performing any backlinking actions, we recommend that you have a checklist covering your backlinking strategy in full. Create a sheet where you will note down all your actions and will be able to track results.

What to Expect from Your NDIS Verification & Certification Audit

  • Written by: Sarah Williams

The National Disability Insurance Agency administers NDIS (National Disability Insurance Scheme) in Australia. The NDIS Quality and Safeguards Commission governs it. As a welfare support scheme of the Australian government, it provides funds to support people with disabilities. Many NDIS service providers seek NDIS verification and certification to run their organisation as per the standards laid by the NDIS Commission.

The scheme came into full force in the year 2020 after seven years of its legislation in 2013. It provides funding to disabled people in areas like education, employment, social participation, living arrangements, and independence. But, to provide these services, NDIA requires service providers.

To become a registered service provider, you need to undergo an audit or an assessment process. Let’s understand how the assessment process works and what you can expect from your audit reports.

How Does the Assessment Work?

The new service providers and the existing ones (to re-register) need to apply for an audit. The audit takes place as per the standard procedures of the NDIS Commission. There are certain conditions and eligibility criteria, in terms of service provision, that the Commission seeks.

The Commission conducts the assessment in two ways, one is verification, and the other is certification. You, as a service provider, need to meet the standards of NDIS for registration purposes.

Assessment 1- Verification

Verification is for the providers who deliver lower risk or fewer services. Verification audits are usually desktop audits and are conducted off-site. For new registrations, the NDIS generates an ‘initial scope of audit’ based on information submitted by the service provider. And the renewal applications receive a confirmation email.

In verification, you have to submit the detailed policies and procedures that you practice. The NDIS provider has to provide a complete self-assessed application corroborated with documents.

After the reviewing process, Stage 1 Report will be uploaded on the NDIS Commission portal. It may take at least two weeks for the reviewing process, after which the Stage 2 audit commences. For the second audit, you will receive a call accordingly before NDIS verification and certification.

Assessment 2- Certification

The NDIS providers who deliver highly complicated and risky support need to undergo certification audits. The auditing team assesses the service providers' operation management, quality of service delivery, and governance practices. It is an on-site assessment where the auditors visit the site in person and check the NDIS providers' service operations.

Interview of the service provider's staff, document verification, and reviewing compliance of the NDIS standards takes place. Following this, the document uploading on the NDIS portal commences, and a feedback mail is sent to the provider. Your qualification to work as a registered NDIS provider is determined solely by the NDIS Commission.

Validity Period

There is a three-year validity period for NDIS verification and certification. As an NDIS service provider, you must conduct an audit every three years before the expiry of your registration. This will ensure the renewal of verification and certification every three years.

The certified organisation (not verified) doesn't have to conduct a mid-term audit to ensure they are running in compliance with the standards of NDIS.

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