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Novartis launches Innovation Prize

  • Written by Media Release


Novartis launches Innovation Prize to encourage new technologies to address unmet mobility needs of the multiple sclerosis community

  • The Novartis Innovation Prize: Assistive Tech for Multiple Scelrosis (MS) identifies and embraces technology that aims to improve mobility and daily function for people living with MS.

  • To develop their innovation, the first-place winner will receive a prize worth $250,000 USD and the second-place winner will receive $50,000 USD*


  • Applications are open worldwide to the tech community, innovators, design experts, patient advocates – anyone with an idea to make everyday life better for those with MS or mobility-limiting disabilities.


“Every day, patients with multiple sclerosis (MS) face difficult and unique mobility challenges that can make regular activities such as walking, speaking, and living out comfortable lives extremely difficult,” said John Tsai, Head of Global Drug Development and Chief Medical Officer, Novartis. “Novartis is deeply invested in this community, and it is our hope that through this Innovation Prize, we can help reimagine care for people living with MS by encouraging new technologies addressing some of the challenges faced by those living with MS and their loved ones.”

Launched in partnership with WIRED Brand Lab, alongside other collaborators such as Shift.ms and Techstars, the Prize invites innovators from a wide variety of disciplines to showcase pioneering ideas, while sparking a broader conversation about the future of accessibility technology.

“Novartis are committed to reimagining the everyday lives of people affected by MS,” said Richard Tew, General Manager of Novartis Pharamceuticals Australia and New Zealand. “We are excited to see how the Novartis Innovation Prize will spark new ideas and conversations across Australia to help address the challenges faced by the MS community and others living with mobility-limiting conditions.”

The applications will be accepted until January 11, 2020 at 09:00 AEDT (January 10, 2020 at 17.00 ET) and the winners will be announced at the SXSW conference in Austin, Texas on March 13, 2020.

About the Innovation Prize

The Novartis Innovation Prize: Assistive Tech for MS identifies and embraces technology that aims to improve the mobility, accessibility, and activities of daily life for these individuals and others living with mobility-limiting conditions. The Prize aims to spur investment and dialogue across the many needs of people living with MS, and other people living with mobility-limiting conditions. More information, including application requirements, judging criteria, and terms and conditions can be found on the application site, www.wired.com/msinnovationprize.

About Multiple Sclerosis
MS is a chronic disorder of the central nervous system that affects around 2.3 million people worldwide
i and an estimated 25,600 Australiansii. There are three main forms of MS: relapsing-remitting MS (RRMS), the most common form of the condition at diagnosis; secondary progressive MS (SPMS); and primary progressive MS (PPMS)iii. MS disrupts the normal functioning of the brain, optic nerves, and spinal cord through inflammation and tissue lossiv.

SPMS follows an initial form of RRMS, which accounts for approximately 85% of all MS diagnoses, and is characterized by gradual worsening of neurological function over timev. This leads to a progressive accumulation of neurological disability. There remains a high unmet need for safe and effective treatments to help delay disability progression in SPMS with active disease (with relapses and/or evidence of new MRI activity)vi.

About Novartis

Novartis is reimagining medicine to improve and extend people’s lives. As a leading global medicines company, we use innovative science and digital technologies to create transformative treatments in areas of great medical need. In our quest to find new medicines, we consistently rank among the world’s top companies investing in research and development. We believe continued R&D is essential to innovation and in Australia last year we invested 9.4M in clinical trials. Novartis products reach nearly 1 billion people globally and we are finding innovative ways to expand access to our latest treatments. About 125,000 people of more than 140 nationalities work at Novartis around the world. Novartis has more than 60 years’ history in Australia and employ around 600 people across its two divisions. For more information, please visit http://www.novartis.com.au.

*Subject to the terms and conditions found on www.wired.com/msinnovationprize

i Multiple Sclerosis International Federation. Atlas of MS 2013. http://www.msif.org/wp-content/uploads/2014/09/Atlas-of-MS.pdf. Accessed April 2019

ii MS Australia. Key facts and figures about multiple sclerosis. Available at: https://www.msaustralia.org.au/file/1276/download?token=1KgyRQBY (link is external). Accessed April 2019.

iii MS Society. Types of MS. https://www.mssociety.org.uk/what-is-ms/types-of-ms. Accessed March 2019.

iv PubMed Health. Multiple Sclerosis (MS). http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0001747/. Accessed April 2019

v Kappos L et al. Siponimod versus placebo in secondary progressive multiple sclerosis (EXPAND): a double-blind, randomized, phase 3 study. Lancet. 2018:391(10127):1263-1273.

vi National Multiple Sclerosis Society. Secondary Progressive MS (SPMS). https://www.nationalmssociety.org/What-is-MS/Types-of-MS/Secondary-progressive-MS. Accessed April 2019.

Should a business market on local search engines or with website

  • Written by Interwebs.com.au


Many small and medium enterprises choose to pay money to search engines like Local Search and True Local to reach customers. Are they doing the right thing?



Tradies and retailers need a constant source of leads and sales to survive. For a builder for instance, the chance of repeat business from a single customer is pretty low. Most people do not build many homes for themselves, so builders pay for a listing on search engines to constantly generate sales leads.

For many business people, local search engines certainly provide a valuable service. In fact, for a new business, search engines will be the main source of sales leads.

One problem is that the cost of the leads provided by search engines is high. There are the annual listing costs in terms of basic listing and then upgrading so as to beat competitors to leads. On some search or directory websites, there are fees to view the details of potential costumers who have found your listing.

Another option for businesses looking for leads is to create social media posts on Instagram, Twitter, or Facebook. The potential of social media to be a major driver of sales for retail and service industries is high and social should be a part of every marketing campaign.

The major problem with social media is that the members or content creators do not own or control their social media pages. They can be taken down, suspended or cancelled at any time by the site owners. If a business relies on Facebook for sales and leads then they will be severely affected if their pages disappear with no redirection in place.

The best way to control your own marketing is to own and operate your own website. You own the domain ( licence or lease technically ) and have total control.

Some of the benefits of having a business website are: Read the rest of this article at Interwebs.com.au


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