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Daito Trust will invest a combined US$74 million in JustCo and in a new Japan joint venture

  • Written by Media Release

SINGAPORE, November 2019 – Daito Trust Construction Co., Ltd (“Daito Trust”), a listed construction and real estate company in Japan will invest a US$50 million in JustCo Holdings Pte. Ltd. (“JustCo”). In addition, Daito Trust will invest up to an additional JPY 2.65 billion (US$24 million) to form a new Japan joint venture with JustCo to build and operate flexible workspace business in Japan (the “Joint Venture”). The Joint Venture, JustCo DK (Japan) Co., Ltd., will be 51% owned by Daito Trust and 49% owned by JustCo.

This Joint Venture enable JustCo to expand its network into Japan in response to the needs of JustCo’s regional members and to support its future growth. This strategic partnership will leverage JustCo’s leading capabilities in space planning, workplace technology and community management, combined with Daito Trust’s in-depth knowledge of the Japanese real estate market. The transaction is subject to the satisfaction of certain closing conditions.

JustCo on a sustained growth path

Since the US$177 million joint investment in JustCo from Singapore’s sovereign wealth fund GIC, and multi-national real estate company Frasers Property Limited in May 2018, JustCo has expanded its network from 14 co-working centres in two cities, to close to 40 centres across eight cities today.

Being one of the leading flexible workspace providers with a large multi-city presence in Asia Pacific, JustCo is enjoying buoyant demand for flexible workspace from existing members and a large number of new clients, ranging from start-ups to large enterprises including Fortune 500 companies. Such demand has enabled JustCo to enjoy strong occupancy rates throughout its centres, contributing to faster than expected revenue growth.

In line with JustCo’s vision to “Make Work Better” and further enhance member experience, JustCo's key differentiation is its ability to deploy smart technologies in both physical and digital spaces to create an integrated flexible workspace solution to better serve its communities.

The additional US$74 million funding provided by Daito Trust to JustCo and the Joint Venture, combined with positive cash flow from JustCo’s mature centres and its cash reserves, will enable JustCo to continue to fund its growth plan and benefit from the ongoing consolidation in the flexible workspace market.

Entering Japan, another key market to JustCo’s network

Japan, as the second largest economy in Asia by GDP, is an important market for a large number of JustCo’s existing members. Demand for flexible workspace in key Japanese cities such as Tokyo is fast-growing. Expansion into Japan will further enhance JustCo’s network advantage to better serve the needs of its members. This extends JustCo’s presence in Asia Pacific to eight key markets, including Australia, China, Indonesia, Singapore, South Korea, Taiwan and Thailand, allowing JustCo to better respond to new demands for flexible workspace, further fueling its growth.

Mr. Kong Wan Sing, Founder and Chief Executive Officer, JustCo, said, “The investment from Daito Trust is testament to the long-term growth potential of the flexible workspace industry and JustCo’s sustainable growth and leadership in the region. The scale of the Japanese market opportunity will contribute significantly to the growth of JustCo”.

“We are confident of the strategic partnership with Daito Trust, given their long history in Japan, trusted reputation and local expertise. Our strong corporate governance and financial prudence will continue to serve as the backbone of our business as we expand our network. JustCo aims to cement its position as the leader in Asia Pacific, and has set a new target to operate more than 3 million square feet of co-working spaces by 2021.”

About Daito Trust

Founded in 1973 and headquartered in Tokyo, Daito Trust is a construction and real estate company offering an extensive range of services seamlessly from consulting sales of rental housing, design and construction, tenant recruitment to building management. The Company has maintained No.1 market position in Japan in terms of the number of rental brokerage, housing units supplied, and rental housing units under management for 9, 11 and 23 consecutive years, respectively. Especially in the rental housing field, the Company has established an unparalleled position as the number of rental housing units under management totals 1.1 million. After the achievement of the increase in sales and profits for the 11 consecutive years in the fiscal year ended in March 31, 2019, the Company is now implementing the New Five-Year Plan under the leadership of the new CEO Kobayashi from this fiscal year to achieve the continued increase in sales and profits for the twelfth straight year.

Website: https://www.kentaku.co.jp/e/

Website for tenants: https://www.eheya.net/en/index.html

About JustCo

Founded in 2011 and headquartered in Singapore, JustCo is Asia Pacific’s leading premium flexible workspace provider. We continually disrupt the status quo and redefine collaborative working.

In our communities, we connect dynamic entrepreneurs, start-ups and large corporations. People are at the heart of what we do, as we create networking events and strategic partnerships for our members and partners to gain insights, collaborate, and help each other. Our passion for customer satisfaction ensures our members find the same JustCo hospitality – comfort and peace of mind – no matter where they are.

We make work better by revolutionising how people work, empowering our ever-growing community with exceptional flexibility, opportunities and experiences.

Website: https://www.justcoglobal.com/

Facebook: https://www.facebook.com/JustCoGlobal/ LinkedIn: https://sg.linkedin.com/company/justco

Email Marketing for Small-Medium ECommerce Businesses

  • Written by News Company


Nothing is a better indicator of a successful marketing campaign than a high conversion rate. Great marketing is absolutely crucial to all brands, and small-medium ECommerce companies are no exception. There is a gap in the market for ECommerce marketing as email hosting isn’t offered by Shopify or other web commerce platforms.

The building of effective email lists with exclusive access is key to putting you ahead of your competitors, building valuable and close relationships with your clients as well as adding value to your product or service. There are many different styles of campaigns and triggers to get your email marketing firing on all cylinders and upping your conversion rates to their maximum potential.

Lead Magnets to Boost Your Email List

You build your email list from customers that have either purchased products or services from you already or have expressed interest by responding to your website or subscribing to your newsletters. These customers should be treated as VIPs - they have provided you contact details and data which any campaign can be structured around. How can you boost your email list? Well, once you have traffic to your site you should use lead magnets to tempt prospective clients to subscribe or sign up to receive marketing emails.

Instead of simply asking them to subscribe, offer a tasty morsel such as some free content or compelling copy outlining one of your flagship products or services. Tailored for your target demographic this can convert traffic to data for your email list. Below is an example of a lead magnet in the form of a social media and content calendar from CleverReach. They have recently launched in Australia and so they have created a localised offering that will be of value to potential customers who may work in marketing or run ECommerce businesses.



Lifecycle Marketing

Now you have your email list built up, it’s time to deploy some winning strategies to boost your conversion rates. Lifecycle marketing is an ideal way to do this - by providing your audience with the kind of expertly tailored communications and experiences they want (or need, or just like) you can help them on their journey from prospects to customers then, ideally, to brand evangelists. To be a master of lifecycle marketing you must perfect the stages - Attract, Sell and WOW. You must have a thorough and incisive understanding of your target demographic, and be prepared to work on fostering long term relationships with a loyal clientele.

Once you’ve identified your target group and gained a genuine understanding of their needs and wants, you can go about creating great content like ebooks, infographics, videos, webinars, and blog posts - these are all superb ways to attract customers from your email list. To convert attraction into a sale you must make sure you educate the potential customers about your service or product - show them that you’re the best option to fulfil their needs with a consistent, clear and concise marketing campaign - make sure you keep it interactive. Once you’ve closed the deal it’s time to bowl them over with customer services and a campaign to make them loyal customers (rewards schemes for further business or referrals).

Drip Campaigns

Another way to boost conversion rates for your small or medium ECommerce company is to use drip campaigns - that is the slow release of product communications via email over a pre-determined period of time. This effectively keeps your brand visible to prospective customers on your email list and can be structured to maximize the impact of different aspects of your product or service. It’s a way of reeling in business over a long stretch of time, during which the prospect gets to know your company and familiarize themselves with your brand. Drip campaigns can be effectively combined with social media or other forms of marketing and should offer exclusive content, reward systems for new customers and loyalty schemes for repeat customers.

Using your email list to provide prospects and customers with engaging content and strong branding will keep your ECommerce company visible and potent - a great step towards boosting your conversion rates!

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