Business News

Thu Aug 30

Australian bioscience company secures distribution deal with Mr Vitamins

Written by Tess Sanders Lazarus

Renovatio Bioscience, an Australian antioxidants health products company founded by world renowned scientist Dr Vincent, has secured a distribution deal with Mr Vitamins.

Mr Vitamins is Australia's largest vitamin and natural health retailer. With over 25 years of experience in the healthcare industry, Mr Vitamins focuses on providing Australians with the best range of vitamins, supplements, health foods and sports nutrition supplies both online and offline through a growing number of physical stores, supported by quality advice and information.

Renovatio Bioscience (Renovatio) was founded by Dr Vincent in 2016 following his breakthrough discovery while undertaking antioxidant research at the University of Newcastle. Dr Vincent developed a laboratory technique to extract the world's most potent antioxidants 'activated phenolics' from Australian apples and other produce using only water. His innovative work solved an issue which had been perplexing scientists all over the world for many years. Dr Vincent patented and translated his innovative work into a range of 'turbo charged' health and wellness products to help people access the world's most potent antioxidants in an 'easy to consume' form.

Today Renovatio offers activated phenolics in tablet and powder form. The company has also expanded into skincare with a luxurious yet affordably priced skin cream. A skin cleanser is due to be released in the next few months. Products are also now sold across Asia. According to Dr Vincent, his work is proof that laboratory research can and does change lives as long as it is applied to the market in a way which benefits mankind - not just corporate bottom lines.

"We are absolutely delighted to be partnering with Mr Vitamins to distribute our products across Australia," Dr Vincent said today.

"While our products are available online and through various stockists, our new partnership with Mr Vitamins will expand our distribution network across the country helping us to reach more people. More people will be able to access our products and experience the genuine life changing benefits of the world's most powerful antioxidants 'activated phenolics'.

"Every day I receive wonderful feedback from people across the country who take our products and are enjoying improvements in their health and wellbeing. People tell me their back pain is gone, their tummy has returned to normal, their skin has cleared up, their energy levels are much higher, they are sleeping better, their immune system is healthier.

"Mr Vitamins is well known for stocking quality vitamin and health products and we feel our range of activated phenolic products is an ideal fit. Together we can help more people.

"In addition to our distribution arrangement, we will also be working with Mr Vitamins to implement sales campaigns and information sharing initiatives to raise awareness of the health and wellbeing benefits of activated phenolics."

Renovatio's products will be available at Mr Vitamins in store from late August 2018. The store roll out will commence from the Chatswood store. Products include Activated Phenolics Powder, Activated Phenolics Tablets and APSKIN.

"I am really honoured to be in a position where I can help people," Dr Vincent added.

"As Renovatio grows, my team and I will continue to focus on undertaking more research and developing more products which aid and support good health."

Renovatio is headquartered in Sydney and sells and distributes products nationally as well as overseas online and via stockists. Dr Vincent has also developed The Renewal Diet to assist people lose weight while maintaining health and wellness.

www.renovatio.com.au

www.therenewaldiet.com

www.askdrvincent.com

www.mrvitamins.com.au

Sat Aug 25

The Importance of Storytelling in Marketing

Written by News Company

Do you enjoy listening to a good story? Of course, you do; we all do! That’s because we’ve been enjoying them since we were babies. It is also one of the reasons why it has become an important part of any content marketing strategy. Consumers don’t like to be told what they should be buying, and they aren’t impressed when businesses sing their own praises. Nowadays, they want their attention to be captured, engaged, and entertained. You might think you’ll need to be a budding Stephen King, Terry Pratchett or JC Adams to be able to tell a story; you’ll be pleased to learn it’s easier than you think!

You Can Share Real Experiences

It’s already been mentioned that potential customers don’t want to read a long list of the benefits of your products or services. A good way to inform them is with a story. Tell them about other people’s experiences, and they will better understand why they might need your product or service. With that understanding will come a willingness to get in touch.

You Can Make Your Stories Unique

The most famous example of good storytelling commercials are those from Coca-Cola. You’ve all watched them and be entranced by their fairytale quality. It is possible for you to include qualities of your own, with the help of professional video producers. You should aim to come up with an idea that will make audiences remember your brand. When they need a particular product or service, it should be you that they think of first.

Adding a Human Element is Vital

Storytelling adds a human element to what is often a faceless entity. That’s not to say your customers’ want to be making best friends with you. However, it will make them feel like they know the characters of your business. Knowing that other people have the same problems and issues and how they have been able to solve them with the help of your brand will make you a more attractive choice.

Marketing and Empathy go Hand in Hand

The goal of a successful marketer is to create an emotional connection with an audience. When people read the content you create, watch videos, or listen to podcasts, they should feel something. These feelings will make it more likely for them to take the required action. In other words, they’ll want to get in touch and buy one of your products or services.

Being ‘Salesy’ is Old Hat

Trying to convince customers to buy your products is no longer a successful marketing strategy. “Buy this product, it has great features; it’s the best on the market” no longer sounds very convincing. Promoting your products through storytelling is just sharing an experience and leaving the decision up to them. If they feel like they have chosen to make a purchase themselves, rather than being persuaded by you, they will be happier.

Storytelling is a great way to add meaning to your message, and it has been shown to work very successfully when it comes to marketing a product or service. It’s a great way of highlighting features and advantages without boring them with factual information. Just remember to make it relevant to your target audience!