Daily Bulletin


Darwin News

  • Written by Adam Giles



Australians will be encouraged to spend their summer in the Northern Territory as part of a new tourism campaign aimed at breaking down barriers that the Territory is too hot or humid to visit from December to February.

 

Chief Minister and Tourism Minister Adam Giles said the new ‘A summer well spent’ advertising campaign would help attract more visitors to the NT over what is traditionally the slower season, providing an important boost for local tourism operators and businesses.

 

“The Northern Territory has so much to offer over the summer months. Our waterholes are full, waterfalls flowing, the fishing is fantastic and you can go 4WDing, jet boating or hot air ballooning surrounded by incredible landscapes you simply won’t find anywhere else,” he said.

 

“There are less crowds, flights and hotels are cheaper and few people realise the Northern Territory is often looking its most beautiful and colourful during these months, fresh from wet season rains.”

 

Mr Giles said the new campaign started today and would be specifically targeted at 18 – 35 year olds who are more likely to be able to travel at short notice and be more open to holiday deals.

 

“To target the 18 – 35 year old market, quirky new videos based on the ‘celebrities read mean tweets’ concept will be shown across social media, YouTube and on popular news websites,” he said.

 

“In this Northern Territory style version, local business owners and tour operators read negative tweets about the NT being too hot or boring and then break down these barriers by showing there are lots of ways to cool off and that the majority of attractions are open all year round.”

 

The new campaign will include a dedicated microsite (www.travelnt.com/deals), which will feature campaign partner and operator deals, as well as showcase the many activities and experiences that are available in the Northern Territory from December to February.

 

The four week campaign will also involve digital advertising on popular news and travel websites, a 30 metre long digital billboard at Sydney Airport, a double spread in Tigerair’s magazine and radio advertising on popular web-based music platform Spotify.

 

Mr Giles said the ‘A summer well spent’ advertising campaign was an extension of the Northern Territory Government’s highly successful ‘Do the NT’ campaign.

 

“It’s all part of the Country Liberals Government’s plan to drive the development of North Australia and build a $2.2 billion visitor economy by 2020,” he said.

 

The Tweetbusters videos can be viewed at:

 

 

Writers Wanted

How a university can embed Indigenous knowledge into the curriculum and why it matters

arrow_forward

Do criminals freely decide to commit offences? How the courts decide

arrow_forward

6 Tips to Increase the Resale Value of Your Car

arrow_forward

The Conversation
INTERWEBS DIGITAL AGENCY

Politics

Prime Minister Interview with Kieran Gilbert, Sky News

KIERAN GILBERT: Kieran Gilbert here with you and the Prime Minister joins me. Prime Minister, thanks so much for your time.  PRIME MINISTER: G'day Kieran.  GILBERT: An assumption a vaccine is ...

Daily Bulletin - avatar Daily Bulletin

Did BLM Really Change the US Police Work?

The Black Lives Matter (BLM) movement has proven that the power of the state rests in the hands of the people it governs. Following the death of 46-year-old black American George Floyd in a case of ...

a Guest Writer - avatar a Guest Writer

Scott Morrison: the right man at the right time

Australia is not at war with another nation or ideology in August 2020 but the nation is in conflict. There are serious threats from China and there are many challenges flowing from the pandemic tha...

Greg Rogers - avatar Greg Rogers

Business News

How to Find A company with Tijuana manufacturing

If you have decided to launch a business in Tijuana, there is a need to know about the manufacturing companies. The decision to choose a manufacturing company is not so easy as it looks.   The rig...

News Company - avatar News Company

Tradies are actually getting on well. ServiceSeeking's data surprises

Across the Top 20 Industry Categories for Household Trades and Home Improvement  3 Industries are showing massive growth in jobs listed: Rubbish Removal, Carpet Cleaning, and Door Installation 4...

Jeremy Levitt - avatar Jeremy Levitt

Why Use Spill Containment Pallets

Oils, liquids and chemical leaks as well as spills are risky. If your business involves moving, receiving, and storing drums containing oils or chemicals, there’s a high risk of accidents and in...

News Company - avatar News Company



News Co Media Group

Content & Technology Connecting Global Audiences

More Information - Less Opinion