Suunto Points to rygr for U.S. Public Relations

OGDEN, Utah (March 25, 2016) — Suunto, a global leader in sports precision instruments, has partnered with rygr (pronounced rig-er), an integrated marketing agency, for its public relations activities in the United States.

Founded in 1936, when Finnish orienteer and engineer Tuomas Vohlonen invented the mass production method for the liquid-filled compass, Suunto has for 80 years been at the forefront of design and innovation for sports watches, dive computers and sports instruments used by adventurers all over the globe.

“For nearly a century, Suunto has built category-defining instruments designed to live up to the most rugged standards imaginable. Our Finnish heritage of distinctive design and innovation provide a solid platform to move the Suunto brand forward, and we’re excited to partner with rygr to chart that path,” says Bryson White, Suunto’s brand manager for the Americas.

Founded by Brian Holcombe, former associate PR director at Backbone Media, rygr is an integrated marketing agency for passion brands.

“It’s rare for a brand to enjoy as much history and brand strength as Suunto does, combined with such a significant opportunity in its core markets,” says Holcombe. “Forty-seven years after creating the world’s first dive compass, Suunto introduced the GPS-enabled Ambit watch collection, which redefined what was possible for wrist-top connected devices. There is more innovation to come and rygr is champing at the bit to tell the brand’s deep trove of stories to consumers.” 

About Suunto: Since 1936 Suunto has been at the forefront of design and innovation for sports watches, dive computers and sports instruments used by adventurers all over the globe. From the highest mountains to the deepest oceans, Suunto physically and mentally equips outdoor adventurers to conquer new territory. Suunto's headquarters and manufacturing plant is in Vantaa, Finland. Employing more than 400 people worldwide, Suunto products are sold in over 100 countries. The company is a subsidiary of Amer Sports Corporation along with its sister brands Salomon, Arc'teryx, Atomic, Wilson, Precor, and Mavic. www.suunto.com

About rygr: rygr (pronounced rig-er) is a new media agency for today’s new media world. We partner with leading active lifestyle brands to orchestrate omnichannel product and brand campaigns. We excel in the gray zone between paid, earned and owned media. rygr is a Backbone Group company. www.rygr.us