Daily Bulletin

Pitch Engine

  • Written by Pitch Engine
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Park City, Utah (May 11, 2016) — POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has signed Eric Lagerstrom and Magali Tisseyre to its growing roster of triathletes.

“Triathlon demands the highest level of performance and protection for its athletes, and we’re inspired to meet this challenge for Eric, Magali and triathletes around the world,” says Willie Ford, POC’s managing director for North America. “Eric and Magali are exciting athletes and we couldn’t be happier to have them join our growing roster of exceptional triathletes.”

Originally from Oregon, Lagerstrom is coming off his best year as a pro in 2015 where he won the Escape from Alcatraz and Beijing International Triathlons, the first athlete to win the two races back-to-back. Lagerstrom turned pro in 2013 and won his first major race, the U. S. Sprint National Championship, the same year. He’s currently preparing for the final Olympic trials on May 14.

Magali Tisseyre is a 70.3 distance specialist with 17 Ironman 70.3 victories and two World Championship podiums. In 2009 she was named 70.3 Triathlete of the Year by Triathlete Magazine. She recently kicked off her 2016 season with a win at the 70.3 South American Championships.

“We both race with a love for speed, and with that comes the need for gear that we can be confident in,” says Lagerstrom. “POC marries safety and performance better than any other brand, and we both jumped at the opportunity to partner with such an incredible brand.” 

Lagerstrom and Tisseyre will be racing in the Cerebel helmet and Do Half Blade sunglasses for the 2016 season. Both were designed in POC’s WATTS Lab, a specialized department created to optimize aerodynamic performance in its helmets and apparel. WATTS Lab brings together aerodynamic specialists and experts from the Cannondale-Garmin Pro Cycling Team and Volvo. 

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About POC: POC is a Swedish company, built on a strong mission: to do everything we can to possibly save lives and reduce the consequences of accidents for gravity sports athletes and cyclists. For more information about POC, please visit www.pocsports.com.

Authors: Pitch Engine

Read more http://www.pitchengine.com/pitches/506bdabb-8bc5-4803-8ad5-2cb3ff9f47fe


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