Chaco Launches Pop-up Store in Chicago to Celebrate Grateful Dead Concerts

June 16, 2015 (ROCKFORD, Mich.) – Chaco is opening its first-ever pop-up retail store in Chicago in concert with the Grateful Dead’s Fare Thee Well shows at Soldier Field. The store will open at Timbuk2’s Bucktown location, June 22-July 6, and will feature the brand’s limited-edition “Dancing Bears” and “Steal Your Face” Grateful Dead sandals.

Last month, Chaco introduced two sandal options featuring the band’s iconic Dancing Bears and Steal Your Face designs. The limited-edition sandals sold out in a matter of hours on Chacos.com.

“Our store activation in Chicago gives us a great opportunity to celebrate with Deadheads and also to engage a broader consumer group in a key market,” says Josh Weichhand, Chaco’s brand marketing manager. “The store concept marries classic Deadhead psychdelia with a modern design aesthetic to create a retail concept that we think is really unique.”

Chaco will host a launch party at the pop-up store on the evening of Monday, June 22, which will include a DJ, beer provided by local brewery, Revolution Brewing Company, and appetizers supplied by local vendors.

Chaco's Fit for Adventure national tour will also make a stop at Soldier Field’s vendor area during the Grateful Dead concerts, featuring a booth with product try-ons, sweepstakes entries, and giveaways.

Store Location and Hours:Timbuk2 Bucktown1623 N. Damen Ave.Chicago, Ill. 60647

Mon.-Sat. 11 a.m.-7 p.m.Sun. 11 a.m.-6 p.m.

About Chaco:Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT^™footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear,Twitter: Chacousa.  

Chaco is a part of Wolverine Worldwide's Performance Group, which also includes the notable lifestyle brands Merrell, Saucony, and Cushe.

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