Outlook of the breastfeeding pumps market

The market research analyst predicts the breastfeeding pumps market to witness a tremendous growth at a CAGR of around 9% during the forecast period. The increasing awareness and the rise in the number of working women have been driving the growth of this market. Countries like India and China, have consumers adopting such medically advanced products at a high rate, thereby, widening the market for breastfeeding pumps even further. Moreover, the increasing awareness of the importance of immediate breastfeeding for neonatal care is encouraging the maternal population in developing countries to use breastfeeding pumps.

The rise in innovation in breast pumps and associated products is projected to contribute to the market growth during the forecast period. Vendors have come up with nursing bras or breast pumping bras, which enable lactating mothers to provide milk, without having to hold the breastfeeding pump in place.

Segmentation by technology and analysis of – battery powered pumps, electric pumps, manual pumps

Battery-powered breast pumps dominated the market during 2014, with a market share of 56%. The report anticipates this segment to maintain its leadership until the end of 2019. The convenience offered by these pumps to the nursing mother is the key growth driver for this segment. These battery-powered breast pumps are the most preferred choice of working mothers and parents, especially while traveling.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

• Battery-powered pumps
• Electric pumps
• Manual pumps

Segmentation by product type and analysis of – closed breast pumps, open breast pumps

Closed breast pumps accounted for 83% of the market share during 2014. These breast pumps have a barrier between the pump mechanism and the collection kit, ensuring that none of the milk impurities gets stuck into the pumping motor or the tubes.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

• Closed breast pumps
• Open breast pumps

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Segmentation by sales channel and analysis of – online, offline

Offline sales accounted for around 82% of the market shares during 2014. The experiential benefits that the offline modes offer to the buyer have been the key growth driver for this segment. Women users want a hands-on experience before using anything novel product in the mother and child care segment, for safety purposes.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth

Geographical segmentation and analysis of the breastfeeding pumps market

The Americas accounted for around 60% of the market share during 2014 and is expected to retain its leadership until the end of 2019. The US is the market leader in this region. The growth of the market in the Americas has matured over the past few years due to the declining birth rates. Also, the high market penetration of existing vendors has brought the market close to a saturation point.

Competitive landscape and key vendors – Ameda, Lansinoh, Medela, NUK USA, Pigeon

The breastfeeding pumps market is highly fragmented with the presence of well-diversified international vendors. There is an intense competition between these companies, enabling constant growth and innovations. The report predicts the competitive environment in this market to intensify further with an increase in product/service extensions, innovations in technology, and mergers.

The leading vendors in the market are

• Ameda
• Lansinoh
• Medela
• NUK USA
• Pigeon

Other prominent vendors in the market include Bailey Medical Engineering, Chicco, Handicraft, Hygeia, MAM, Mayborn, Nuby, Philips, Playtex, and Whittlestone.

Key questions answered in the report include

• What will the market size and the growth rate be in 2019
• What are the key factors driving the breastfeeding pumps market
• What are the key market trends impacting the growth of the breastfeeding pumps market
• What are the challenges to market growth
• Who are the key vendors in this market space
• What are the market opportunities and threats faced by the vendors in the breastfeeding pumps market
• Trending factors influencing the market shares of the Americas, APAC, Europe, and ROW
• What are the key outcomes of the five forces analysis of the breastfeeding pumps market

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