La Sportiva, makers of the world’s finest mountain products for over 80 years, announces today that Paige Claassen will exclusively wear La Sportiva apparel and climbing shoes, effective immediately. Paige has been climbing since she was 9 years old and has been a La Sportiva Ambassador for the last 8 years. La Sportiva has watched her grow from an indoor competition climber into one of the best climbers of her generation with ascents around the world.  She has signed a head-to-toe sponsorship package and will serve as the face of the brand's climbing apparel program in 2016 and beyond. 

“Paige is an incredible climber with competition wins in the gym and amazing sends on classic test pieces around the world,” says Jonathan Lantz, president of La Sportiva North America. “She has consistently impressed us with both her climbing performance but also her humanitarian work and as a upstanding member of the climbing community. She’ll now be wearing our climbing apparel in addition to our rock climbing shoes and we can’t wait to see what she does in it.”

Paige has been climbing for 16 years and some of her impressive accomplishments include Just Do It, 5.14c, Smith Rock, Oregon, June 2013; Grand Ole Opry, 5.14b, The Monastery, Colorado, September 2010; The Bleeding, 5.14a, A five year project, ticked off September 2015 in Mill Creek, Utah, Art Attack, 5.14b slab, Val Masino, Italy, September 2013. Also for ten months between 2013 and 2014, she traveled around the world on the Lead Now Tour, climbing seven 5.14s and creating a video series to raise $20,000 for non-profit organizations. 

“Climbing is at the heart of La Sportiva, and La Sportiva is at the heart of climbing,” continues Claassen. “For that reason, I'm very excited to represent La Sportiva as a Global Ambassador. I've trusted their shoes since the day I received my very first pair of Mythos at nine years old and the thought of wearing anything other than a handmade Italian leather shoe is inconceivable. They fit like a glove and perform like a delicate surgical instrument. In addition, the La Sportiva apparel line for outdoor climbers is unmatched in the sea of spandex yoga pants drowning our industry. I have no doubt their standards will continue to lead the climbing and outdoor industry in the years to come.” 

Effective immediately, Paige will wear La Sportiva footwear and apparel exclusively. For more information, please contact Everett Russell at erussell@sportiva.com.