Daily Bulletin

Men's Weekly

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Women’s sports are fighting an uphill battle against our social media algorithms

  • Written by Hans Westerbeek, Professor of International Sport Business, Head of Sport Business Insights Group, Victoria University

Women’s sport is more and more getting the attention it deserves.

Stadiums are filling, television ratings for many sports are climbing and athletes such as the Matildas’ Mary Fowler, triple Olympic gold medallist Jess Fox and star cricketer Ellyse Perry are becoming household names.

Despite this progress, an invisible threat looms,...

Read more: Women’s sports are fighting an uphill battle against our social media algorithms

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