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Thu Jan 29

OpenAI will put ads in ChatGPT. This opens a new door for dangerous influence

Written by Raffaele F Ciriello, Senior Lecturer in Business Information Systems, University of Sydney

OpenAI has announced plans to introduce advertising in ChatGPT in the United States. Ads will appear on the free version and the low-cost Go tier, but not for Pro, Business, or Enterprise subscribers.

The company says ads will be clearly separated from chatbot responses and will not influence outputs. It has also pledged not...

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