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Thu Oct 30

Should drug companies be allowed to run ‘awareness’ ads for conditions their drugs treat? We asked 5 experts

Written by Barbara Mintzes, Professor in Pharmaceutical Policy, School of Pharmacy and Charles Perkins Centre, University of Sydney

Unlike in the United States and New Zealand, it’s illegal in Australia to advertise prescription medicines directly to the public.

The main idea is to avoid demand for a drug that may not be appropriate, but which doctors may feel under pressure to prescribe.

But drug companies can get around this restriction by running...

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